USD 22 billion
Report ID:
SQMIG30E2040 |
Region:
Global |
Published Date: March, 2024
Pages:
198
|Tables:
65
|Figures:
75
Non-alcoholic Beer Market size was valued at USD 23.23 Billion in 2023 and is poised to grow from USD 24.53 Billion in 2024 to USD 37.94 Billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).
The non-alcoholic beer market has witnessed significant growth in recent years, driven by changing consumer preferences, health consciousness, and an increasing trend toward moderation and responsible drinking. It offers an alternative for individuals who want to enjoy the taste of beer but avoid alcohol. Non-alcoholic beer is brewed through a similar process as alcoholic beer, with the alcohol content subsequently removed through various techniques, such as vacuum distillation or reverse osmosis. The resulting product retains the flavor and characteristics of traditional beer but contains alcohol levels typically below 0.5% ABV (Alcohol by Volume).
The non-alcoholic beer market aims to cater to individuals who desire the taste and experience of beer without the negative effects of alcohol. It targets a broad consumer base, including people looking to reduce alcohol consumption, designated drivers, pregnant women, health-conscious individuals, and those with religious or cultural restrictions on alcohol consumption. Increasing health awareness and a shift toward healthier lifestyles have led consumers to seek alcohol-free alternatives, driving the demand for non-alcoholic beer. Non-alcoholic beers may not fully replicate the taste and experience of traditional beer, which can deter some consumers. Educating consumers about the benefits and taste profiles of non-alcoholic beer is crucial for market expansion.
US Non-alcoholic beer Market is poised to grow at a sustainable CAGR for the next forecast year.
Global Market Size
USD 22 billion
Largest Segment
Alcohol-free
Fastest Growth
Alcohol-free
Growth Rate
5.6% CAGR
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Global Non-alcoholic beer Market is segmented on the basis of product, technology, and region. In terms of product, the market is segmented into alcohol-free, and low alcohol. By Technology, the market is segmented into restricted fermentation/ fermentation-free, dealcoholization, reverse osmosis, heat treatment, vacuum distillation, and others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Non-alcoholic Beer Market Analysis by Product
Alcohol-free non-alcoholic beer is a product category that is gaining popularity among consumers who want to enjoy the taste and experience of beer without any alcohol content. Alcohol-free non-alcoholic beers are brewed like traditional beer but undergo a process to remove the alcohol entirely. These products often mimic the flavors, aromas, and mouthfeel of traditional beer, providing a satisfying alternative for those who choose to avoid alcohol.
Low Alcohol Non-Alcoholic Beer is a category that caters to individuals who desire a milder alcoholic experience or wish to consume beer with minimal alcohol content. Low alcohol non-alcoholic beers typically contain alcohol levels below 0.5% ABV. They offer a compromise between traditional beer and completely alcohol-free options, appealing to individuals who want to reduce their alcohol intake without sacrificing the beer flavor.
Non-alcoholic Beer Market Analysis by Technology
Restricted fermentation/fermentation-free non-alcoholic beer is technology involving using specialized yeast strains that produce little to no alcohol during the brewing process. These strains are often genetically modified to produce a limited amount of alcohol, resulting in a beer with minimal or no alcohol content. The advantage of this method is that the beer can be brewed like traditional beer, producing a similar flavor and aroma profile without the use of any additional processes.
Dealcoholization non-alcoholic beer is technology that involves removing the alcohol content from beer after it has been brewed. The most common methods used for dealcoholization are reverse osmosis, heat treatment, and vacuum distillation. These methods are effective at removing the alcohol but can affect the flavor and aroma of the beer. Brewers may need to adjust the recipe or add additional ingredients to compensate for the loss of alcohol and maintain the desired taste profile.
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Europe is the dominating region in the global non-alcoholic beer market. This can be attributed to the long-standing beer culture and the presence of well-established breweries in countries like Germany, Belgium, and the Netherlands. Europe has witnessed a significant shift in consumer preferences towards healthier lifestyles and moderation in alcohol consumption. Non-alcoholic beers have gained popularity as an alternative to traditional alcoholic beverages, driving the growth of the market in the region.
The Asia-Pacific region is experiencing the fastest growth in the global non-alcoholic beer market. Factors contributing to this growth include changing consumer habits, rising health awareness, increasing disposable income, and a growing population of young and health-conscious individuals. Countries like India, China, Japan, and South Korea have seen a surge in demand for non-alcoholic beers as people seek healthier beverage options and alternative social drinking choices. Additionally, cultural and religious factors in certain Asian countries, where alcohol consumption may be restricted or less prevalent, have also contributed to the growth of the non-alcoholic beer market in the region.
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Non-alcoholic Beer Market Drivers
Changing Consumer Preferences
Rise of Health and Wellness Trends
Non-alcoholic Beer Market Restraints
Taste and Quality Challenges
Limited Product Range and Availability
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The global non-alcoholic beer market is highly competitive, with a mix of established players and emerging breweries vying for market share. The competitive landscape is influenced by factors such as product innovation, brand recognition, distribution networks, and marketing strategies. Here is an elaboration on the competitive landscape of the global non-alcoholic beer market. The competitive landscape of the global non-alcoholic beer market is dynamic, with established brands, dedicated non-alcoholic breweries, and emerging players competing for market share. Product innovation, branding, marketing strategies, and distribution capabilities play significant roles in determining the success of players in this highly competitive market.
Top Player’s Company Profiles in Non-alcoholic Beer Market
Global Non-alcoholic Beer Market Recent Developments
In January 2024, Coca-Cola India is making a notable entry into the alcoholic beverage market in India by introducing Lemon-Dou, a lime-flavored cocktail. Lemon-Dou, which originated in Japan and is a mix of shochu and lime flavor, is currently undergoing pilot testing in select regions like Goa and parts of Maharashtra. The pricing for the test launch in India is Rs. 230 for a 250 ml can.
In February 2024, SLAB Ventures Netherlands and AB InBev India launched D'YAVOL's first travel retail showcase at Mumbai's Chhatrapati Shivaji Maharaj International Airport. This collaboration between SLAB Ventures Netherlands, known for luxury experiences, and AB InBev India, a major beverage company, is a strategic move into the travel retail sector.
In January 2024, Anheuser-Busch InBev, the brewer of Bud Light, made history by becoming the first-ever global beer sponsor for the next three Olympics and Paralympic Games. In a significant move, the company promoted its non-alcoholic brand, Corona Cero, globally. This strategic choice aligns with AB InBev and the International Olympic Committee's shared commitment to responsible consumption, aiming to convey messages of connection, moderation, and celebration to billions of Olympic fans worldwide.
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global non-alcoholic beer market analysis, the changing consumer preferences, increasing health consciousness, and the rise of wellness trends are the key factors augmenting growth of this market. Non-alcoholic beers have emerged as a popular choice for individuals looking to reduce their alcohol consumption while still enjoying the taste and experience of beer. One of the primary drivers of the market is the changing consumer preferences and a shift towards healthier beverage options. The rise of wellness trends has contributed to the expansion of the non-alcoholic beer market. Many consumers are adopting a holistic approach to their well-being, focusing on physical fitness, mental health, and overall wellness.
Non-alcoholic beers align with this wellness mindset by providing a beverage option that allows individuals to enjoy social gatherings and events without compromising their health goals. The market also faces certain challenges and limitations. The global non-alcoholic beer market has witnessed substantial growth driven by changing consumer preferences, health consciousness, and wellness trends. While challenges exist in replicating the taste of alcoholic beers and ensuring widespread availability, the market continues to evolve with product innovations and increased consumer demand. With ongoing advancements and strategic efforts from industry players, the non-alcoholic beer market is poised for further expansion in the coming years.
Report Metric | Details |
---|---|
Market size value in 2023 | USD 23.23 Billion |
Market size value in 2032 | USD 37.94 Billion |
Growth Rate | 5.6% |
Base year | 2024 |
Forecast period | 2025-2032 |
Forecast Unit (Value) | USD Billion |
Segments covered |
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Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
Companies covered |
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Customization scope | Free report customization with purchase. Customization includes:-
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Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
For the Non-alcoholic Beer Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Non-alcoholic Beer Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Non-alcoholic Beer Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
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Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
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Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
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Report ID: SQMIG30E2040
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