Non-alcoholic Beer Market Size, Share, Growth Analysis, By Product(Alcohol-free, and Low Alcohol), By Technology(Restricted fermentation/ fermentation-free, Dealcoholization, Reverse osmosis, Heat treatment), By Region - Industry Forecast 2024-2031

Global Non-Alcoholic Beer Market size was valued at USD 22 billion in 2022 and is poised to grow from USD 23.23 billion in 2023 to USD 35.93 billion by 2031, at a CAGR of 5.6% during the forecast period (2024-2031).

The global non-alcoholic beer market is highly competitive, with a mix of established players and emerging breweries vying for market share. The competitive landscape is influenced by factors such as product innovation, brand recognition, distribution networks, and marketing strategies. Here is an elaboration on the competitive landscape of the global non-alcoholic beer market. The competitive landscape of the global non-alcoholic beer market is dynamic, with established brands, dedicated non-alcoholic breweries, and emerging players competing for market share. Product innovation, branding, marketing strategies, and distribution capabilities play significant roles in determining the success of players in this highly competitive market. 'Heineken N.V. (Netherlands)', 'Anheuser-Busch InBev SA/NV (Belgium)', 'Carlsberg Group (Denmark)', 'Kirin Holdings Company, Limited (Japan)', 'Asahi Group Holdings, Ltd. (Japan)', 'Erdinger Weissbräu (Germany)', 'Big Drop Brewing Co. (UK)', 'BrewDog (UK)', 'Drop Bear Beer Co. (Australia)', 'Clausthaler Brewery (Germany)', 'Krombacher Brauerei (Germany)', 'Partake Brewing (Canada)', 'Bernard Family Brewery (Czech Republic)', 'Mikkeller (Denmark)', 'Brooklyn Brewery (US)', 'VandeStreek Bier (Netherlands)', 'Nirvana Brewery (UK)', 'WellBeing Brewing Company (US)', 'Maisel's Weisse (Germany)', 'Athletic Brewing Company (US)'

A major driver for the non-alcoholic beer market is the shift in consumer preferences towards healthier beverage options. Consumers are increasingly seeking alternatives to traditional alcoholic beverages, driven by factors such as health consciousness, moderation in alcohol consumption, and the desire for more diverse drinking choices. In 2022, this driver led to the introduction of new non-alcoholic beer variants and flavors to cater to evolving consumer tastes.

Expansion of Craft and Artisanal Non-Alcoholic Beers: The craft beer movement has extended to the non-alcoholic segment, with breweries and beverage companies focusing on creating craft-style non-alcoholic beers. These beers often emphasize unique flavors, ingredients, and brewing techniques, catering to discerning consumers looking for premium and artisanal non-alcoholic options.

Europe is the dominating region in the global non-alcoholic beer market. This can be attributed to the long-standing beer culture and the presence of well-established breweries in countries like Germany, Belgium, and the Netherlands. Europe has witnessed a significant shift in consumer preferences towards healthier lifestyles and moderation in alcohol consumption. Non-alcoholic beers have gained popularity as an alternative to traditional alcoholic beverages, driving the growth of the market in the region.