USD 63435.76 million
North America Dietary Supplements Market Size, Share, Growth Analysis, By Ingredient(Vitamins, Botanicals, Minerals, Proteins & Amino Acids), By Form(Tablets, Capsules, Soft gels, Powders), By Application(Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health), By End-user(Adults, Geriatric, Pregnant Women, Children), By Distribution Channel(Offline (Pharmacy, Supermarket/Hypermarkets, Others), Online), By Region - Industry Forecast 2024-2031
Report ID:
SQMIR35I2332 |
Region:
Regional |
Published Date: October, 2024
Pages:
242
|Tables:
118
|Figures:
77
North America Dietary Supplements Market Insights
North America Dietary Supplements Market size was valued at USD 52.20 billion in 2022 and is poised to grow from USD 55.23 billion in 2023 to USD 86.70 billion by 2031, growing at a CAGR of 5.80% during the forecast period (2024-2031).
Important factor for the North America dietary supplements market growth is the demands from consumers who, conscious of their health and well-being, are increasingly demanding more goods and services that promote an active and healthy lifestyle as they become much more aware of the long-term health implications of lifestyle decisions. The increasing demand for preventive health products indicates the shifting attitude among consumers toward taking proactive measures to ensure their health and avoid chronic diseases. Since consumers focus increasingly on wellness, demand for preventive health solutions, including wearable medical technology, functional foods, and supplements, continues to rise. Another aspect that will boost the market is the infrastructure related to fitness construction. Individuals find it more manageable to incorporate regular exercise in their agendas because of the fast-growing gyms, health clubs, and fitness centers within the arena. These centers foster a healthy and fit culture in line with the needs of the customers for a disease-free and healthy lifestyle and to the increasing trend of tailor-made exercise regimes. Moreover, increased adoption of the digital health and wellness platforms, including wellness apps and virtual exercise classes, is anticipated to be instrumental in driving the North America dietary supplements industry growth.
North America Dietary Supplements Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Tablets and capsules
Fastest Growth
Tablets and capsules
Growth Rate
5.2% CAGR
North America Dietary Supplements Market ($ Bn)
Country Share for North America (%)
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North America Dietary Supplements Market Segmental Analysis
North America Dietary Supplements Market is segmented by Ingredient, Form, Application, End-user, Distribution Channel, and region. Based on Ingredient, the market is segmented into Vitamins, Botanicals, Minerals, Proteins & Amino Acids, Fibers & Specialty Carbohydrates, Omega Fatty Acids, and Others. Based on Form, the market is segmented into Tablets, Capsules, Soft gels, Powders, Gummies, Liquids, and Others. Based on application, the market is segmented into Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Lungs Detox/Cleanse, and Others. Based on End-user, the market is segmented into Adults, Geriatric, Pregnant Women, Children, and Infants. Based on Distribution Channel, the market is segmented into Offline, and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Analysis by Form
As per the North America dietary supplements market analysis, the tablets & capsules segment continues to be dominant in health and wellness due to utility, affordability, and ease of use. Consumers have become accustomed to them for vitamins, functional meals, and dietary supplements. They are a safe bet for both manufacturers and buyers since they are easy to manufacture, have a longer shelf life, and deliver a consistent dosage. Furthermore, tablets and capsules are sold commonly because they form part of an existing distribution network, including pharmacies, supermarkets, and health shops. Customers’ familiarity with and confidence in this traditional form adds to their dominance; thus, it happens to be the highest market share sector.
However, the gummies segment grows at the fastest-rate in the North America dietary supplements industry. Mainly what drives this increase is the appeal to a wide range of customers such as adults, seniors, and children who may find it difficult to take conventional pills or tablets. Gummies get over the taste or swallowing problems that come with taking pills through providing a more tasty, easy, and pleasurable means of consuming vitamins, minerals, and other supplements. They are particularly loved by young customers and health-conscious consumers due to their colorful and entertaining packaging along with an increasingly diverse portfolio of formulas targeting different health needs such as immunity, joint health, and beauty. Formulas innovation-this includes organic, vegan, or sugar-free options, is the other factor that fuels this trend as it makes them more desirable and drives the market to explode.
Analysis By Distribution Channel
Based on the North America dietary supplements market forecast, the offline segment is adequately built due to the existence of pharmacies, health food shops, and supermarkets. The dietary supplement market stayed with off-line channels in the year 2023. As in-store employees will always consult customers for the specialized time and guide they receive. Sales through the same can be projected to grow gradually with time. By exposing the customer to that face-to-face communication, guidance can also be educated and get a second opinion on something new or unfamiliar. Besides, the private label products are expected to create further demand with a few of the major retail chains launching their own lines. Store brand supplements in offline retail spaces are often available at fair prices, thus encouraging the customer and enhancing the entire shopping process.
Contrarily, the fastest-growing method of dietary supplements is online selling, especially in North America. The easy growing of the internet, mobile apps, and user-friendly websites for supplement buying has come to make customers acquire supplements from the comfort of their homes. Most of this practice is driven by younger consumers who prefer the convenience and choice offered by online retailers over conventional brick-and-mortar establishments. Online shopping assists private label supplement businesses because it's cheaper and more efficient in communicating the product to hundreds of thousands more people. Other ways that digital marketing can foster sales and customer interaction are through social media adverts, affiliate marketing, and email promos.
North America Dietary Supplements Market By Distribution Channel
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North America Dietary Supplements Market Regional Insights
As North Americans spend their money on eating habits, carry high amounts of disposable money, and have access to a wide variety of processed and ready-to-eat foods that are not necessarily healthful, it is not surprising that higher numbers of obesity and lifestyle-related disorders are found in this region. Functional foods and supplements-the "transitioning face" of food-provide a plethora of health benefits beyond simple nourishment. The rising use of nutritional supplements in North America provides pharmacists with opportunities to counsel patients on proper use of the products available. Pharmacists should, however, remain up to date with new products concerning the latest guidelines on their use and safety on introduction to the market. Though North American customers have a tremendous reliance on supermarkets and hypermarkets, the channel supplements are reportedly growing much faster.
North America Dietary Supplements Market By Geography
- Largest
- Fastest
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North America Dietary Supplements Market Dynamics
North America Dietary Supplements Market Drivers
Rise in Sports Nutrition and Fitness
- With the growth of fitness culture in North America, specifically with increasing gym memberships, fitness influencers, and sports-related activities, the performance-enhancing supplements market is on the rise. Products that are popular include amino acids, pre-workouts, and protein powders. Consumers are looking to supplements that enhance energy, muscle recovery, and overall physical performance, therefore fueling the growth of the market for sports nutrition.
Growth and Facilitation of E-Commerce
- The North America dietary supplements industry has been greatly affected by the rise of e-commerce. Customers prefer online shopping because it provides competitive cost, a wide range of items, and convenience. Conducts of purchases among North American customers changed due to availability of information regarding a product, chances of reviewing for the product, and ability to access these e-commerce websites that are reliable to make purchases from. In addition, e-commerce enables private label and niche businesses to engage in a larger market, encouraging market growth.
North America Dietary Supplements Market Restraints
Lack of Awareness Regarding Regulation
- Ignorance on the part of customers in North America still remains a very high barrier, as most dietary supplements are not FDA cleared. Though the FDA controls these supplements, they have nothing to do with the pre-approval of these supplements when they are entering markets among consumers. This is the primary reason many become skeptical and suspicious of items due to their regulation about their efficacy, safety, and legitimacy.
Price Sensitivity and Uncertainty in the Economy
- Customers start worrying about price sensitivity during uncertain economic times. Good nutritional supplements are expensive products, especially those using quality ingredients or additional benefits. Some market segments may not have too much room to expand due to erosion of revenues from customers who cut back on discretionary spendings such as nutritional supplements during a bad economy or due to fluctuating disposable incomes.
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North America Dietary Supplements Market Competitive Landscape
The North America dietary supplements market is extremely competitive, and the industry players companies including well-known global players and emerging competition. Herbalife, Amway, and GNC are vital industry leaders for their extensive product ranges and incredibly powerful distribution systems. On the other hand, popularity is increasing among small firms dealing in plant-based supplements, clean-label goods, and customized nutrition. Direct-to-consumer companies and electronic commerce platforms have also grown more competitive due to the increasing demand for online sales.
North America Dietary Supplements Market Key players company profiles
- Amway Corp. (US)
- Glanbia PLC (Ireland)
- Abbott (US)
- Bayer AG (Germany)
- Pfizer Inc. (US)
- ADM (US)
- Nu Skin Enterprises, Inc. (US)
- GlaxoSmithKline plc (UK)
- Bionova (Mexico)
- Herbalife International of America, Inc. (US)
- Nature’s Sunshine Products, Inc. (US)
- NutraBlend Foods (Canada)
- Nature's Way Products, LLC (US)
- NOW Foods (US)
- Solgar (US)
- The Nature's Bounty Co. (US)
- Swanson Health Products (US)
- USANA Health Sciences, Inc. (US)
- Energizer Holdings, Inc. (US)
- Orgain, Inc. (US)
- ProMix Nutrition (US)
- Jarrow Formulas, Inc. (US)
- Rainbow Light Nutritional Systems (US)
North America Dietary Supplements Market Recent Developments
- Medella Springs Healthcare is introducing AddiVance, its newest line, which is an all-new stimulant-free supplement; it has been announced by officials to be able to help with addressing several nutritional imbalances very common among people who are impulsive and cannot pay attention. The company boasts that it has sourced premium ingredients from cGMP facilities, which have been tested and manufactured at FDA-registered facilities in the US.
- Chobani Creations Greek Yogurt has six flavors that debuted in January 2024 with Mocha Tiramisu, Orange Cream Pop, Cherry Cheesecake, Apple Pie à la Mode, Caramel Sundae, and Bananas Foster. Businesses say that the add-ins also contain nine essential amino acids, a blend of probiotics, protein, and calcium.
- Nutrilite supplement brand, owned by Amway, inked agreements with farmers, in January 2024, to meet ever-growing demand and announced regenerative agriculture as a key priority area to ensure sustainable availability of botanicals for its products through a seed-to-supplement model adopted by Amway farms in the US over several decades.
North America Dietary Supplements Key Market Trends
- Clean Label and Plant-Based Products: Clean labels and plant-based dietary supplements are fast becoming the new favorites among customers. Demand for supplements made from natural, organic and ethically sourced components is increasingly popping up because more people are adopting vegetarian, vegan lifestyles as well as choosing to live sustainably. For those companies targeting the health-conscious North American consumer, transparency in labeling and sustainability have become increasingly important.
- Probiotics and Gut Health: Probiotics seemed to have been on everyone's lips, and gut health became the significant in the North America dietary supplement industry. Supplements that would serve to boost the immune system, ensure proper digestive function, or promote general well-being were highly sought after. Increased awareness about the relationship between the stomach and the brain also increased the need for a healthy microbiome to be healthy both physically and mentally.
North America Dietary Supplements Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the North America dietary supplement market is predicted to grow at a steady rate, finding strength in variables such as aging populations and increasing health awareness while being furthered by the growing popularity of fitness and wellness trends. Personalized, plant-based, and clean-label items are becoming increasingly popular, while e-commerce platforms continue to alter the way people shop. Despite regulatory hurdles and safety concerns, a large variety of products and distribution channels meet vast customer demands. If done through digital marketing and direct sales to customers, businesses have the best shot of succeeding with transparent, individualized, and high-quality solutions. In summary, large opportunities exist for innovation across the industry, particularly in gut health, sports nutrition, and convenience-driven products such as subscription models.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 52.20 billion |
| Market size value in 2031 | USD 86.70 billion |
| Growth Rate | 5.80% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on North America Dietary Supplements Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on North America Dietary Supplements Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the North America Dietary Supplements Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the North America Dietary Supplements Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the North America Dietary Supplements Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the North America Dietary Supplements Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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