North America Dietary Supplements Market Size, Share, Growth Analysis, By Ingredient(Vitamins, Botanicals, Minerals, Proteins & Amino Acids), By Form(Tablets, Capsules, Soft gels, Powders), By Application(Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health), By End-user(Adults, Geriatric, Pregnant Women, Children), By Distribution Channel(Offline (Pharmacy, Supermarket/Hypermarkets, Others), Online), By Region - Industry Forecast 2024-2031

North America Dietary Supplements Market size was valued at USD 52.20 billion in 2022 and is poised to grow from USD 55.23 billion in 2023 to USD 86.70 billion by 2031, growing at a CAGR of 5.80% during the forecast period (2024-2031).

The North America dietary supplements market is extremely competitive, and the industry players companies including well-known global players and emerging competition. Herbalife, Amway, and GNC are vital industry leaders for their extensive product ranges and incredibly powerful distribution systems. On the other hand, popularity is increasing among small firms dealing in plant-based supplements, clean-label goods, and customized nutrition. Direct-to-consumer companies and electronic commerce platforms have also grown more competitive due to the increasing demand for online sales.  'Amway Corp. (US) ', 'Glanbia PLC (Ireland) ', 'Abbott (US) ', 'Bayer AG (Germany) ', 'Pfizer Inc. (US) ', 'ADM (US) ', 'Nu Skin Enterprises, Inc. (US) ', 'GlaxoSmithKline plc (UK) ', 'Bionova (Mexico) ', 'Herbalife International of America, Inc. (US) ', 'Nature’s Sunshine Products, Inc. (US) ', 'NutraBlend Foods (Canada) ', 'Nature's Way Products, LLC (US) ', 'NOW Foods (US) ', 'Solgar (US) ', 'The Nature's Bounty Co. (US) ', 'Swanson Health Products (US) ', 'USANA Health Sciences, Inc. (US) ', 'Energizer Holdings, Inc. (US) ', 'Orgain, Inc. (US) ', 'ProMix Nutrition (US) ', 'Jarrow Formulas, Inc. (US) ', 'Rainbow Light Nutritional Systems (US)'

With the growth of fitness culture in North America, specifically with increasing gym memberships, fitness influencers, and sports-related activities, the performance-enhancing supplements market is on the rise. Products that are popular include amino acids, pre-workouts, and protein powders. Consumers are looking to supplements that enhance energy, muscle recovery, and overall physical performance, therefore fueling the growth of the market for sports nutrition. 

Clean Label and Plant-Based Products: Clean labels and plant-based dietary supplements are fast becoming the new favorites among customers. Demand for supplements made from natural, organic and ethically sourced components is increasingly popping up because more people are adopting vegetarian, vegan lifestyles as well as choosing to live sustainably. For those companies targeting the health-conscious North American consumer, transparency in labeling and sustainability have become increasingly important. 

As North Americans spend their money on eating habits, carry high amounts of disposable money, and have access to a wide variety of processed and ready-to-eat foods that are not necessarily healthful, it is not surprising that higher numbers of obesity and lifestyle-related disorders are found in this region. Functional foods and supplements-the "transitioning face" of food-provide a plethora of health benefits beyond simple nourishment. The rising use of nutritional supplements in North America provides pharmacists with opportunities to counsel patients on proper use of the products available. Pharmacists should, however, remain up to date with new products concerning the latest guidelines on their use and safety on introduction to the market. Though North American customers have a tremendous reliance on supermarkets and hypermarkets, the channel supplements are reportedly growing much faster.