North America Dietary Supplements Market Size, Share, Growth Analysis, By Ingredient(Vitamins, Botanicals, Minerals, Proteins & Amino Acids), By Form(Tablets, Capsules, Soft gels, Powders), By Application(Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health), By End-user(Adults, Geriatric, Pregnant Women, Children), By Distribution Channel(Offline (Pharmacy, Supermarket/Hypermarkets, Others), Online), By Region - Industry Forecast 2024-2031

North America Dietary Supplements Market size was valued at USD 52.20 billion in 2022 and is poised to grow from USD 55.23 billion in 2023 to USD 86.70 billion by 2031, growing at a CAGR of 5.80% during the forecast period (2024-2031).

Due to the presence of major public and private players there is a high competitiveness in the market. Key players are constantly focusing on research and innovation and development of new products. Some of the key players in the market are Amway Corp., Abbott, Arkopharma, Bayer AG, Glanbia PLC, Pfizer Inc., ADM, and Ayanda. In the North American region there are a large no. of contract manufacturers which has led to the increase in the various private labels brands in this region and thereby boost the growth of North America's dietary supplements market. Major players are employing strategies such as mergers & acquisition, strategic collaboration and developing more effective supplements to maintain their geographical market share 'Amway Corp. (US) ', 'Glanbia PLC (Ireland) ', 'Abbott (US) ', 'Bayer AG (Germany) ', 'Pfizer Inc. (US) ', 'ADM (US) ', 'Nu Skin Enterprises, Inc. (US) ', 'GlaxoSmithKline plc (UK) ', 'Bionova (Mexico) ', 'Herbalife International of America, Inc. (US) ', 'Nature’s Sunshine Products, Inc. (US) ', 'NutraBlend Foods (Canada) ', 'Nature's Way Products, LLC (US) ', 'NOW Foods (US) ', 'Solgar (US) ', 'The Nature's Bounty Co. (US) ', 'Swanson Health Products (US) ', 'USANA Health Sciences, Inc. (US) ', 'Energizer Holdings, Inc. (US) ', 'Orgain, Inc. (US) ', 'ProMix Nutrition (US) ', 'Jarrow Formulas, Inc. (US) ', 'Rainbow Light Nutritional Systems (US)'

To improve their physical health and general well-being, people of all ages, backgrounds, and locations are turning to exercise, which is sharply increasing demand for nutritional supplements.

Consumer interest in multivitamin-based dietary supplements is growing as a result of the region's rising health problems and diseases. The US is the largest market for products containing vitamins and vitamin-based products. The rising prevalence and severity of chronic diseases among adults lead to health concerns. The main contributing factors to these diseases are unhealthy diets, unhealthy lifestyles, and excessive alcohol usage. Vitamins aid in the prevention of various disorders by allowing the body to receive essential amino acids. Therefore, products containing multivitamins and single vitamins are popular.

North America has a sizable population with growing obesity levels and lifestyle-related disorders. In countries such as the U.S. and Canada there is a high prevalence of chronic diseases such cardiovascular diseases, diabetes and others. This can be attributed to their dietary habits, high disposable incomes, and accessibility to numerous processed & ready-to-eat foods, which may not necessarily be good for health. As nutritional supplements become more popular across North America, pharmacists will have more opportunities to advise patients on their consumption according to needs.