Nutritional Supplements Market Size, Share, Growth Analysis, By Form(Powder, tablets, capsules, liquid), By Distribution channel(Online, Offline), By Region - Industry Forecast 2024-2031

Nutritional Supplements Market size was valued at USD 381.40 billion in 2022 and is poised to grow from USD 405.43 billion in 2023 to USD 660.96 billion by 2031, at a CAGR of 6.3% during the forecast period (2024-2031).

The global market for immunity-boosting supplements and dietary supplements has witnessed significant growth due to the increasing demand for such products. The COVID-19 pandemic, which affected a large number of people worldwide, heightened the need for immune support and overall health.

The sales of immunity-boosting supplements and dietary supplements saw a substantial increase during this time. The rising prevalence of diseases like diabetes, obesity, and cardiovascular diseases has also driven the demand for nutritional supplementation as people focus on maintaining a healthy lifestyle.

Governments in developing nations have taken initiatives to address malnutrition and improve the health conditions of their populations, further contributing to market growth. The accessibility of dietary supplements has been enhanced through online platforms and retail channels, making it easier for consumers to purchase these products.

The growth of e-commerce platforms has played a significant role in expanding the market, providing better product visibility and reaching a wider range of consumers across different age groups and socio-economic backgrounds.

Furthermore, there is a growing trend towards plant-based foods and superfoods, as well as innovative product formats such as gummies and dissolvable tablets. Companies in the nutritional supplement industry are focusing on developing new products that are not only effective but also enjoyable to consume.