USD 6.23 billion
Oatmeal Market Size, Share, Growth Analysis, By Type(Whole Oat Groats, Steel Cut Oats, Scottish Oats, Regular Rolled Oats), By Distribution Channel(Hypermarket, Supermarket, Specialty Retailers, Convenience Stores), By Form(Conventional and organic), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG30H2064 |
Region:
Global |
Published Date: February, 2024
Pages:
157
|Tables:
95
|Figures:
76
Oatmeal Market Insights
Global Oatmeal Market size was valued at USD 6.23 billion in 2019 and is poised to grow from USD 6.67 billion in 2023 to USD 12.26 billion by 2031, growing at a CAGR of 7% in the forecast period (2024-2031).
The market share of oatmeal is growing as a result of the growing demand for wholesome breakfast options. Some of the new trends in the oatmeal market include the demand for ready-to-eat meals, ready-to-cook meals, on-the-go meals, as well as nutritious meals. The advantages of eating foods with high nutritional value for health are becoming more and more apparent to consumers. The instant and healthy breakfast trends are well suited for instant oatmeal and other oat-based goods. Oats are a portion of healthy food for people since they provide a lot of fiber, protein, iron, and vitamins like riboflavin. The top brands are developing new oat-based products to meet the growing demand for healthier and more convenient breakfast options. In the future, these factors are predicted to increase demand for oatmeal.
US Oatmeal Market is poised to grow at a sustainable CAGR for the next forecast year.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
Regular Rolled Oats
Fastest Growth
Regular Rolled Oats
Growth Rate
7% CAGR
Global Oatmeal Market 2021-2028 ($ Bn)
Country Share for Asia-Pacific Region- 2021 (%)
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Oatmeal Market Segmental Analysis
The Global Oatmeal Market is segmented based on the product type, distribution channel, form, and region. Based on the product type, the Oatmeal Market is segmented as Whole Oat Groats, Steel Cut, Scottish, Regular Rolled, Quick Rolled, Instant, and Others. Based on the distribution channel, the Oatmeal Market is segmented as Hypermarket, supermarkets, Specialty Retailers, Convenience Stores, Independent Retailers, and Others. Based on form, the Oatmeal Market is segmented into conventional and organic. Based on Region Oatmeal Market is categorized into North America, Europe, Asia-Pacific, Latin America, and MEA.
Oatmeal Market Analysis by Type
The Global Oatmeal Market has been classified By Type (Whole Oat Groats, Steel Cut Oats, Scottish Oats, Regular Rolled Oats, Quick Rolled Oats, Instant Oats). Quick oats are another name for instant rolled oats. Pre-cooked, dry, and rolled oats are available in this form. Increasing the surface area of the oats, this process increases their surface area and stabilizes the beneficial oils in them, extending their shelf life. Even after processing, instant oats retain the same nutritional value as whole oats. Due to their widespread use in commercially available ready-to-eat breakfast cereals and ready-to-cook porridge, instant oats rolling occupy the top spot in the market. The sophisticated branding and marketing of these products make them, particularly appealing to the consumer base of health-conscious people.
Oatmeal Market Analysis by Distribution Channel
Supermarket is anticipated to experience significant growth throughout the projection period based on the distribution channel. The main reason for the rapid rise of supermarkets is an uptick in the organized retail sector. The supermarket offers enticing deals and discounts together with a large selection of oatmeal items. The expansion of supermarkets in developing nations is also anticipated to fuel the global demand for oatmeal.
Global Oatmeal Market by Type, 2021 (%)
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Oatmeal Market Regional Insights
The oats market's largest region in 2021 was Europe. As breakfast cereal items became more widely available in the Asia-Pacific area, established producers expanded their product lines, and the region's population grew, the oatmeal market in that region experienced tremendous expansion. Additionally, the region's market has grown as a result of established companies introducing more affordable, smaller varieties of instant oatmeal. Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa are the areas included in the worldwide oats market study.
Global Oatmeal Market By Geography, 2021 - 2028
- Largest
- Fastest
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Oatmeal Market Dynamics
Oatmeal Market Driver
- Oats are now more frequently found in oatmeal, oatmeal biscuits, granola bars, muesli, and other nutritious breakfast and snack foods as a result of growing public knowledge of their health advantages. Along with the widespread availability of high-quality oat-based products, the industry is also being driven by the significant expansion of retail chains and online marketplaces. The demand for ready-to-eat oats products has also been stimulated by the fast-paced lifestyle that the working population leads. Aside from this, producers continuously diversify their product lines by bringing oat-based beverages and bakery goods to market. In a similar vein, they are introducing novel oat and oat-based product flavors like mint, masala, and orange.
- The main industry drivers—growing disposable incomes, rising population, rising demand for ready-to-eat food, increased health consciousness, favorable product characteristics, and the introduction of a wide range of oat-containing products—are anticipated to support market expansion.
Oatmeal Market Restraint
- Oatmeal consumption has increased as a result of its health advantages, but the market growth for oatmeal is being restrained by the accessibility of substitutes like quinoa, buckwheat, brown rice, and other grains with comparable nutritional properties. Another factor that is projected to restrain the growth of the oatmeal market size throughout the projection period is the high price of oats in comparison to those other morning foods. As gluten-free substitutes for whole grains and sources of protein and fiber, quinoa and buckwheat are gaining popularity. This has led to a wide range of nutrient-dense breakfast options. Additionally, the large selection of substitutes in grocery stores and the longer cooking time of oats may serve as oatmeal market restraints in the ready-to-eat food segment.
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Oatmeal Market Competitive Landscape
Due to the presence of significant regional and domestic competitors in several nations, the worldwide market for oats is competitive. Domestic enterprises have risen to the top over multinationals as a result of their superior market power. The emphasis is placed on new product development, merger, expansion, acquisition, and partnership of the companies as strategic tactics used by the top companies to increase their brand presence among customers. PepsiCo, Inc., The Kellogg Company, B&G Foods, Nestle SA, General Mills, and other companies are among the market leaders for oats on a global scale.
Oatmeal Market Top Player's Company Profiles
- PepsiCo, Inc. (Quaker Oats Company)
- The Kellogg Company
- Nestlé S.A. (Carnation Company)
- The Hain Celestial Group, Inc.
- Bob's Red Mill Natural Foods, Inc.
- Grain Millers, Inc.
- The Quaker Oats Company (The Quaker Oats Company Limited)
- POST CONSUMER BRANDS, LLC
- Hodgson Mill, Inc.
- Marico Limited
- Dr. August Oetker KG
- La Preferida, Inc.
- MOM Brands Company
- Nature's Path Foods, Inc.
- True Elements
- Weetabix Limited
- Bagrrys India Limited
- The Jordans & Ryvita Company Limited
- The Unilever Group (Pukka Herbs)
- The Kellogg Company (Kashi Company)
Oatmeal Market Recent Developments
- In August 2022, The Protagonist is plant-based, gluten-free oatmeal with a range of nutrients and compositions, developed by Kreatures of Habit, a well-known functional food company. In addition, three other flavors—vanilla, blueberry banana, and chocolate—should be available. Seven single-serve packets are priced at $34.99 each.
- In January 2022, Frozen steel-cut oats in two flavors arrived, according to Path of Life. The two products are organic berry steel-cut oatmeal and organic apple cinnamon steel-cut oatmeal.
Oatmeal Key Market Trends
- Consumers have responded favorably to both savory and sweet flavored oats, which is what is driving the market study's value sales. Customers have a lot of room to experiment with the recipes because oats are naturally mild in flavor. With the increase of flavored oat products, manufacturers are attempting to appeal to a sizable group of consumers who are constantly searching for tasty health-related items. To draw in additional customers, businesses are now attempting to rebrand cereals as a snack or dessert rather than just marketing them for breakfast meals. As a result, adding unusual flavors to product varieties is turning out to be a smart move for industry makers.
- One significant trend anticipated to shape market expansion in the upcoming years is the growing trend away from dairy products and toward oat milk.
Oatmeal Market SkyQuest Analysis
SkyQuest ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by robust Secondary Desk research.
According to our Global Oatmeal Market Analysis, The oats market's largest region in 2021 was Europe. As breakfast cereal items became more widely available in the Asia-Pacific area, established producers expanded their product lines, and the region's population grew, the oatmeal market in that region experienced tremendous expansion. One significant trend anticipated to shape market expansion in the upcoming years is the growing trend away from dairy products and toward oat milk. The market growth for oatmeal is being constrained by the availability of substitutes such as quinoa, buckwheat, brown rice, and other grains with equal nutritional qualities. Oat consumption has expanded as a result of its health benefits. The hectic lifestyle that the working population leads have also increased demand for ready-to-eat oats products. Additionally, by introducing oat-based beverages and baked goods to the market, businesses regularly vary their product lines. They are also releasing unique oat and oat-based product flavors like mint, masala, and orange in a similar vein. The need for ready-to-eat, ready-to-cook, on-the-go, and nutrient-dense meals are a few of the emerging trends in the oatmeal market. Consumers are becoming more and more aware of the benefits of eating foods with high nutritional content for their health.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 6.23 billion |
| Market size value in 2031 | USD 12.26 billion |
| Growth Rate | 7% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
| Historical Year | 2019 |
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Oatmeal Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Oatmeal Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Oatmeal Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Oatmeal Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Oatmeal Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Oatmeal Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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