Oatmeal Market Size, Share, Growth Analysis, By Form, By Type, By Distribution Channel, By Region - Industry Forecast 2024-2031

Global Oatmeal Market size was valued at USD 3.8 billion in 2022 and is poised to grow from USD 4.1 billion in 2023 to USD 6.7 billion by 2031, growing at a CAGR of 6.4% during the forecast period (2024-2031).

Due to the presence of significant regional and domestic competitors in several nations, the worldwide market for oats is competitive. Domestic enterprises have risen to the top over multinationals as a result of their superior market power. The emphasis is placed on new product development, merger, expansion, acquisition, and partnership of the companies as strategic tactics used by the top companies to increase their brand presence among customers. PepsiCo, Inc., The Kellogg Company, B&G Foods, Nestle SA, General Mills, and other companies are among the market leaders for oats on a global scale. 'PepsiCo, Inc. (Quaker Oats Company) (United States) ', 'The Kellogg Company (United States) ', 'Nestlé S.A. (Carnation Company) (Switzerland) ', 'The Hain Celestial Group, Inc. (United States) ', 'Bob's Red Mill Natural Foods, Inc. (United States) ', 'Grain Millers, Inc. (United States) ', 'The Quaker Oats Company (The Quaker Oats Company Limited) (United Kingdom) ', 'POST CONSUMER BRANDS, LLC (United States) ', 'Hodgson Mill, Inc. (United States) ', 'Marico Limited (India) ', 'Dr. August Oetker KG (Germany) ', 'La Preferida, Inc. (United States) ', 'MOM Brands Company (India) ', 'Nature's Path Foods, Inc. (Canada) ', 'True Elements (India) ', 'Weetabix Limited (United Kingdom) ', 'Bagrrys India Limited (India) ', 'The Jordans & Ryvita Company Limited (United Kingdom) ', 'The Unilever Group (Pukka Herbs) (United Kingdom) ', 'The Kellogg Company (Kashi Company) (United States)'

Oats are now more frequently found in oatmeal, oatmeal biscuits, granola bars, muesli, and other nutritious breakfast and snack foods as a result of growing public knowledge of their health advantages. Along with the widespread availability of high-quality oat-based products, the industry is also being driven by the significant expansion of retail chains and online marketplaces. The demand for ready-to-eat oats products has also been stimulated by the fast-paced lifestyle that the working population leads. Aside from this, producers continuously diversify their product lines by bringing oat-based beverages and bakery goods to market. In a similar vein, they are introducing novel oat and oat-based product flavors like mint, masala, and orange.

Consumers have responded favorably to both savory and sweet flavored oats, which is what is driving the market study's value sales. Customers have a lot of room to experiment with the recipes because oats are naturally mild in flavor. With the increase of flavored oat products, manufacturers are attempting to appeal to a sizable group of consumers who are constantly searching for tasty health-related items. To draw in additional customers, businesses are now attempting to rebrand cereals as a snack or dessert rather than just marketing them for breakfast meals. As a result, adding unusual flavors to product varieties is turning out to be a smart move for industry makers.

The oats market's largest region in 2021 was Europe. As breakfast cereal items became more widely available in the Asia-Pacific area, established producers expanded their product lines, and the region's population grew, the oatmeal market in that region experienced tremendous expansion. Additionally, the region's market has grown as a result of established companies introducing more affordable, smaller varieties of instant oatmeal. Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa are the areas included in the worldwide oats market study.