Global Oatmeal Market

Oatmeal Market Size, Share, Growth Analysis, By Type(Whole Oat Groats, Steel Cut Oats, Scottish Oats, Regular Rolled Oats), By Distribution Channel(Hypermarket, Supermarket, Specialty Retailers, Convenience Stores), By Form(Conventional and organic), By Region - Industry Forecast 2024-2031

Report ID: SQMIG30H2064 | Region: Global | Published Date: February, 2024
Pages: 157 | Tables: 95 | Figures: 76

Oatmeal Market Insights

Global Oatmeal Market size was valued at USD 6.23 billion in 2019 and is poised to grow from USD 6.67 billion in 2023 to USD 12.26 billion by 2031, growing at a CAGR of 7% in the forecast period (2024-2031).

The market share of oatmeal is growing as a result of the growing demand for wholesome breakfast options. Some of the new trends in the oatmeal market include the demand for ready-to-eat meals, ready-to-cook meals, on-the-go meals, as well as nutritious meals. The advantages of eating foods with high nutritional value for health are becoming more and more apparent to consumers. The instant and healthy breakfast trends are well suited for instant oatmeal and other oat-based goods. Oats are a portion of healthy food for people since they provide a lot of fiber, protein, iron, and vitamins like riboflavin. The top brands are developing new oat-based products to meet the growing demand for healthier and more convenient breakfast options. In the future, these factors are predicted to increase demand for oatmeal.

US Oatmeal Market is poised to grow at a sustainable CAGR for the next forecast year.

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Oatmeal Market size was valued at USD 6.23 billion in 2019 and is poised to grow from USD 6.67 billion in 2023 to USD 12.26 billion by 2031, growing at a CAGR of 7% in the forecast period (2024-2031).

Due to the presence of significant regional and domestic competitors in several nations, the worldwide market for oats is competitive. Domestic enterprises have risen to the top over multinationals as a result of their superior market power. The emphasis is placed on new product development, merger, expansion, acquisition, and partnership of the companies as strategic tactics used by the top companies to increase their brand presence among customers. PepsiCo, Inc., The Kellogg Company, B&G Foods, Nestle SA, General Mills, and other companies are among the market leaders for oats on a scale. 'PepsiCo, Inc. (Quaker Oats Company)', 'The Kellogg Company', 'Nestlé S.A. (Carnation Company)', 'The Hain Celestial Group, Inc.', 'Bob's Red Mill Natural Foods, Inc.', 'Grain Millers, Inc.', 'The Quaker Oats Company (The Quaker Oats Company Limited)', 'POST CONSUMER BRANDS, LLC', 'Hodgson Mill, Inc.', 'Marico Limited', 'Dr. August Oetker KG', 'La Preferida, Inc.', 'MOM Brands Company', 'Nature's Path Foods, Inc.', 'True Elements', 'Weetabix Limited', 'Bagrrys India Limited', 'The Jordans & Ryvita Company Limited', 'The Unilever Group (Pukka Herbs)', 'The Kellogg Company (Kashi Company)'

Oats are now more frequently found in oatmeal, oatmeal biscuits, granola bars, muesli, and other nutritious breakfast and snack foods as a result of growing public knowledge of their health advantages. Along with the widespread availability of high-quality oat-based products, the industry is also being driven by the significant expansion of retail chains and online marketplaces. The demand for ready-to-eat oats products has also been stimulated by the fast-paced lifestyle that the working population leads. Aside from this, producers continuously diversify their product lines by bringing oat-based beverages and bakery goods to market. In a similar vein, they are introducing novel oat and oat-based product flavors like mint, masala, and orange.

Consumers have responded favorably to both savory and sweet flavored oats, which is what is driving the market study's value sales. Customers have a lot of room to experiment with the recipes because oats are naturally mild in flavor. With the increase of flavored oat products, manufacturers are attempting to appeal to a sizable group of consumers who are constantly searching for tasty health-related items. To draw in additional customers, businesses are now attempting to rebrand cereals as a snack or dessert rather than just marketing them for breakfast meals. As a result, adding unusual flavors to product varieties is turning out to be a smart move for industry makers.

The oats market's largest region in 2021 was Europe. As breakfast cereal items became more widely available in the Asia-Pacific area, established producers expanded their product lines, and the region's population grew, the oatmeal market in that region experienced tremendous expansion. Additionally, the region's market has grown as a result of established companies introducing more affordable, smaller varieties of instant oatmeal. Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa are the areas included in the worldwide oats market study.

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Global Oatmeal Market

Report ID: SQMIG30H2064

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