Online Gambling Market
Report ID: SQMIG25N2017
Report ID: SQMIG25N2017
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Report ID:
SQMIG25N2017 |
Region:
Global |
Published Date: August, 2025
Pages:
177
|Tables:
173
|Figures:
81
Global Online Gambling Market size was valued at USD 78.14 Billion in 2024 and is poised to grow from USD 87.99 Billion in 2025 to USD 227.36 Billion by 2033, growing at a CAGR of 12.6% during the forecast period (2026–2033).
The online gambling market is experiencing robust growth, fueled by several key drivers that are reshaping the global betting landscape. One of the most prominent drivers is the increasing penetration of smartphones and high-speed internet, making online platforms more accessible to a broader population. Additionally, the integration of advanced technologies such as AI, blockchain, and VR/AR is enhancing user experience and trust, especially in games like live casinos and fantasy sports. The expansion of digital payment solutions, including crypto-based transactions, also supports seamless and secure monetary interactions, further encouraging user participation.
On the regulatory front, the legalization of online gambling in multiple countries is acting as a significant growth enabler. Markets like the U.S., U.K., and parts of Europe are witnessing a surge in licensed operators, improving transparency and consumer confidence. Marketing strategies and promotional offers, particularly personalized bonuses and loyalty programs, are also drawing in younger demographics. Additionally, the COVID-19 pandemic accelerated the shift from physical casinos to online platforms, driving digital transformation in the gambling sector.
The restrictions side of the market poses plenty of challenges. Regulatory constraints (like outright bans in certain countries) limit the ability for operators to penetrate certain markets. Also, with gambling addiction and underage gambling raising the profile of scrunity from different governments and health organizations, it is likely this scrutiny will only worsen as the industry grows. There are threats related to cyber security, and threats/risks related to fraud, especially where there is weak regulation in data protections. Compliance costs for operators are high, and regulations are constantly evolving, which can impede expansion and profit. Nevertheless, in spite of all of the restraints, the global online gambling market is likely to remain on an upward trajectory, fueled by technology in gaming and favourable leglisative progresses.
How is AI transforming online gambling operations?
AI is radically transforming online gambling operations to deliver hyper‑personalized journeys, next-level customer service, improved safety and security, and preemptive player protection. Machine learning algorithms can analyze user behavior, common betting patterns, and ongoing activity in real time to lead to personalized game and bonus recommendations that have doubled retention and engagement by 25 %–35 %. AI-powered FAQs enable customers to have routine support queries resolved 24/7 without waiting on service professionals, improving customer satisfaction and service operations and reducing overall customer service costs. AI systems simultaneously detect and flag issues of fraudulent activity, collusion, and bonus abuse for two best combined security/management systems and compliance rates are up to 40–50 % better at addressing fraud and money laundering (historically a compliance risk), without negatively impacting betting activity and financial risks. In the meantime, AI-based responsible‑gaming tools can either flag or take note when identifying behaviour is risky, like when someone suddenly starts spending a lot of money in a short period of time or plays for way too long without taking a break. These tools deliver automated messages and limit deposits when problem gambling patterns first appear, before data show a larger issue arises.
A notable development in applied AI solutions is in Australia where Australian casinos have been using AI-based risk profiling tools to assess customer betting behaviours across land-based and online facilities. These tools continuously assess customer betting behaviours to create a risk profile from the start of the betting journey that progressively builds a clear risk profile and proactivity assess customer behaviour and impact of problem gambling triggers. Delivered outcomes support problem gambling interventions to mitigate financial and other consequences when risk thresholds are apparently crossed using in-app automated notifications and prompt support interventions to protect the player from themselves and ensure enjoyment and safety.
Market snapshot - 2026-2033
Global Market Size
USD 69.4 billion
Largest Segment
Casino Games
Fastest Growth
Casino Games
Growth Rate
12.6% CAGR
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Global Online Gambling Market is segmented by Game Type, Device Type, Payment Method, User Type, Age Group, Gambling Regulations and region. Based on Game Type, the market is segmented into Casino Games, Sports Betting, Bingo, Esports Betting and Others. Based on Device Type, the market is segmented into Desktop, Mobile and Tablet. Based on Payment Method, the market is segmented into Credit/Debit Cards, E-Wallets, Bank Transfers and Cryptocurrency. Based on User Type, the market is segmented into Casual Players, Professional Players and High Rollers. Based on Age Group, the market is segmented into Adults and Youth. Based on Gambling Regulations, the market is segmented into Regulated Markets, Grey Markets and Unregulated Markets. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Why Do Casino Games Dominate While Sports Betting Emerges as the Fastest-Growing Segment in Online Gambling?
Casino games are the clear leaders in the online gambling market and provide substantial revenues (as a share of total online gambling gross gaming revenue globally. They represent almost 40 % of total gambling GGR globally and outpace sports betting in many regulated markets. In Europe, the casino games sector was worth €14.9 billion in 2024 with a 39 % share of interactive gambling yield, outpacing sports betting (~35 %). However, regulated markets across Europe (and as enabled by government-led licensing and regulation in places like the United States, and Germany), and online-safe European governance frameworks (e.g., Gibraltar, Malta, Curacao) have enabled the burgeoning of casino gaming platforms and could also service the legal tax gains of these jurisdictions from new tax revenues as changes to laws continue to expand market access.
Sports betting is the fastest-growing segment of online gambling globally (see Government reports showing astonishing growth). In the United States, legal sports wagers were predicted at a record $119.8 billion in 2023, with gross gaming revenue estimated at $13.7 billion in 2024 for a year-on-year change of 25.7 %, with unprecedented growth fuelled by the legalization of mobile bets across 39 states. In the United Kingdom: census data indicated that 9 % of the British population, aged 16 and above, placed a bet online in 2023, contributing to a £2.4 billion gross yield to government-regulated platforms in 2023–24 from remote betting.
Is Mobile Dominating While Desktop Surges Among High-Stakes Gamblers in Regulated Markets?
According to government data, mobile is the dominant form of online gambling in the world because there is no substitute for convenience and access to the smartphone. In the UK for example, more than 56% of gamblers used a smartphone in the last year, and in 2024 mobile (not desktop) generated 78% of gambling revenue in Europe.
Desktop advanced the fastest of any device segment for online gambling, providing approximately 45.4 % of global market revenue in 2023, because of features that include immersive interfaces, high-fidelity graphics, and multi-screen capabilities. Governments and regulators such as the UK Gambling Commission (UKGC) license operators that have a desktop platform, better known for their stability and offering a superior live-casino-experience for seasoned and higher-stake players in heavily regulated markets such as the UK and Europe.
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How is Europe Maintaining Its Position in Online Gambling Market?
In 2024, Europe accounted for around 41% of global online gambling revenue, keeping its seat on top, thanks to well-established regulations. Some other reputable regulations are the UK Gambling Commission and Germany's Interstate Treaty on Gambling which approved regulated sports betting, online casinos, and poker across jurisdictions while protecting the consumer and supporting responsible gambling practices.
UK Online Gambling Market
The UK is leading Europe in online gambling scale: €11.1 billion in online revenue in 2023, based on the regulated markets licensed by the UK Gambling Commission. The most recent legislation of 2024-25 kept tax rates steady, however it did add a £100 million statutory levy to support treatment of gambling harm, showing a commitment to protecting consumers.
Germany Online Gambling Market
Germany's regulated gambling market saw GGR of €14.4 billion in 2024, while online gambling GGR was €3.5 billion--an 18% year-on-year increase driven by growth in online poker and slots. The Joint Gambling Authority (GGL) blocked hundreds of unlicensed operators in 2024, which hastened channelization towards licensed operators.
Italy Online Gambling Market
Italy leads the pack in total GGR in Europe at €21 billion in 2023 although online share in total players at ~21.7% is lower. Authorities (ADM) are tough about licensing operators. New acquisitions, e.g., Flutter's €2.3 billion acquisition of Snaitech, are finalizing consolidation and a stronger regulated presence.
How is North America Fastest Growing the growth of the Online Gambling Market?
North America is recognized as the fastest growing online gambling region in the world mainly driven by new progressive legalization at U.S. state level (e.g., New York and Ohio) and the removal of the federal sports betting ban by the U.S. Supreme Court in 2018. The United States alone represented nearly 47% market share in-region in 2024, with projected CAGR of around ~18% between 2024 to 2029.
US Online Gambling Market
The U.S. is king of North America’s regulated online gambling. Between the results of new, state-led regulated legalizations in a record number of jurisdictions (38) and the gambling industry growing in leaps and bounds, the U.S. saw very nearly $12b (best estimates) reported in sports betting revenue in 2024, with New York receiving over $2 billion in operator revenue reported. The inevitable result is increasing regulation, taxes, revenue generation and new revenue streams.
Canada Online Gambling Market
Canada is experiencing similar growth, especially, Ontario which opened an iGaming market to private operators in April 2022. Ontario reported CAD 3.34 billion in gaming revenue in 2023–2024 under the new regime following the legalization reforms from Bill C‑218. In Alberta, there is movement in Bill 16 (2025) to provide an open licensing regime similar to Ontario.
What is the primary reason Asia Pacific Emerging market in Online Gambling Market?
The Asia-Pacific region is anticipated to have the strongest growth in the next few years (through 2030), as growing smartphone penetration, increased overall income, and evolving regulatory frameworks (in India, the Philippines, Japan, and Australia) all support and facilitate growth.
China Online Gambling Market
There is absolute prohibition of all gambling in the People's Republic of China, including online, under national law (only state-run lotteries are permitted). Chinese authorities reported nearly ~73,000 cross-border gambling cases under investigation in 2024, more than 4,500 illegal online platforms shut down, and more than 11,000 suspects were arrested (enforcement nationwide).
India Online Gambling Market
India’s real‑money gaming market is expanding rapidly as a result of federal reforms; there have been 1,410 blocking orders issued by MeitY, and the IT Rules were amended in April 2023, resulting in enforcement of an age verification and grievance mechanism. In addition, it seems that the Centre is preparing a massive piece of legislation in 2025 to regulate betting platforms.
Australia Online Gambling Market
Australia leads the Asia-Pacific region in online gambling expenditure per capita, with projections indicating a spend of USD 15.16 billion in 2024. National governmental measures have now outlawed credit-card gambling, and have also restricted similar video-game-type gambling activities from minors in a desire to limit harms associated with gambling and gambling losses.
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Online Gambling Market Drivers
Legalization and Regulatory Support
Rising Smartphone & Internet Penetration
Online Gambling Market Restraints
Stringent Regulatory Barriers
Gambling Addiction & Social Concerns
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Global competition runs through regulatory strategies (e.g. compliance is now the focus for company expansion) in the online gambling market. There were over 2,300 licensed operators in the UK, and collectively they posted £6.5 billion in gross online gambling yield (GGY) 2023–24 regulated because the UK Gambling Commission established and implemented new anti-money laundering and player safety requirements. Germany’s Joint Gambling Authority (GGL) has applied integrated licensing by state; forecasted revenue in 2024 exceeds US$5.65 billion. France's progress to legalise online casinos via Bill 1248 could only be likewise advance the country's competition. Ontario was the largest “new” iGaming market in the world, and its revenues grew at CA$3.2 billion in revenues in fiscal year 2024–25 via 49 licensed operators, and 86% of players use regulated online gambling sites which remain under the asking fee jurisdiction of AGCO. Now, either one or both operator's competitive presence is increasingly shaped as vertical strategies via regulatory compliance, and licensing in safe jurisdictions (e.g., Malta) as acquisition or merger expansion, and buying capacity into stable gambling markets.
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Recent Developments in Online Gambling Market
Is mobile gambling truly surpassing desktop usage?
The Danish Gambling Authority states that mobile wagering constituted 66.3% of all stakes in 2024 since mobile betting fueled sports wagering growth. In 2025, the government will require licensing of suppliers to take a mobile-first approach focusing on mobile offers; regulators are consciously moving toward a mobile-first lens.
Are regulators cracking down on crypto-linked gambling?
In Brazil, the government mandated all betting operators to register on Consumidor.gov.br starting January 2025, enhancing oversight and dispute resolution—part of Law 14,790’s anti-fraud and consumer protection measures. This regulatory pressure marks a shift targeting crypto-heavy platforms.
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, increasing smartphone penetration, rising internet access, and supportive regulatory reforms across developed and emerging regions are anticipated to drive the online gambling market through 2032. However, gambling addiction concerns and stringent restrictions in grey and unregulated markets are expected to hinder growth in the long term. Government-backed legalization initiatives, such as Ontario’s iGaming framework, Brazil’s Law 14,790, and India’s regulatory proposals, are helping North America and Europe maintain their dominant market positions. The growing integration of secure payment options like e-wallets and cryptocurrencies, along with AI-driven personalization, is projected to unlock new growth avenues for market players.
| Report Metric | Details |
|---|---|
| Market size value in 2024 | USD 78.14 Billion |
| Market size value in 2033 | USD 227.36 Billion |
| Growth Rate | 12.6% |
| Base year | 2024 |
| Forecast period | 2026-2033 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Online Gambling Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Online Gambling Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Online Gambling Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Online Gambling Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
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Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
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Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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