USD 20.1 billion
Online Laundry Services Market Size, Share, Growth Analysis, By Service(Laundry care, dry cleaning, and duvet cleaning), By Application(Residential and commercial), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25S2022 |
Region:
Global |
Published Date: February, 2024
Pages:
157
|Tables:
61
|Figures:
75
Online Laundry Services Market Insights
Online Laundry Services Market size was valued at USD 0 Billion in 2023 and is poised to grow from USD 0 Billion in 2024 to USD 0 Billion by 2032, growing at a CAGR of 30.70% during the forecast period (2025-2032).
The global online laundry services market is a rapidly growing industry, driven by the increasing adoption of online and on-demand services. The purpose of the market is to provide customers with a convenient and hassle-free way of accessing laundry services, without the need for physical trips to the laundromat or dry cleaner. One of the primary drivers of the global online laundry services market is the increasing adoption of smartphones and the Internet. As more people gain access to these technologies, they are more likely to use online laundry services. Moreover, the COVID-19 pandemic has further accelerated the growth of the market, as consumers look for contactless and safe alternatives to traditional laundry services.
Another factor augmenting the growth of the global online laundry services market is the increasing rate of urbanization and busy lifestyles of consumers. People in urban areas are more likely to use online laundry services because of their busy schedules and lack of time to visit physical laundry locations. Online laundry services provide a convenient and time-saving solution for these consumers. However, there are also some restraints in the market, such as the lack of trust in online laundry service providers, especially for first-time users. Additionally, the lack of regulations and quality standards in some countries can pose a challenge to the growth of the market.
Key trends in the global online laundry services market include the increasing use of artificial intelligence and machine learning in laundry services, as well as the growing popularity of eco-friendly laundry services. Furthermore, there are opportunities in the market for service providers to expand their offerings to include specialized laundry services such as dry cleaning, stain removal, and others.
US Online Laundry Services Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Laundry care
Fastest Growth
Dry cleaning
Growth Rate
30.70% CAGR
Global Online Laundry Services Market 2022-2030 ($ Bn)
Country Share for North America Region- 2022 (%)
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Online Laundry Services Market Segmental Analysis
online laundry services Market is segmented on the basis of service, application, and region. By service, the market is segmented into laundry care, dry cleaning, and duvet cleaning. In terms of application, the market is segmented into residential and commercial. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Online Laundry Services Market Analysis by Service
Laundry care has emerged as the largest service segment, accounting for approximately 52% of the total revenue in the online laundry services market in 2022. This can be attributed to the increasing trend towards clean homes and clothes, as well as the growing importance of good health among consumers. Additionally, the rising environmental awareness has led to a trend of cold-washing clothes, which requires low temperatures and high-performance detergents. As a result, consumers are opting for online laundry services for their daily wear clothes.
The dry-cleaning segment is also expected to witness significant growth, with a projected CAGR of 29.1% from 2023 to 2030. This is due to the fact that modern-day clothes and garments are often made with fashionable fabrics and accessories that cannot be washed at home. Therefore, consumers are increasingly turning to professional dry-cleaning services. Moreover, the use of eco-friendly solvents and advanced technology by service providers is further increasing the adoption of these services.
Online Laundry Services Market Analysis by Application
The residential segment has emerged as the largest application segment, accounting for over 60% of the global revenue in the online laundry services market in 2022. This can be attributed to the increasing consumer preference for professional cleaning services, driven by rising health concerns regarding personal hygiene and cleanliness. The entry of startups in the industry has also contributed to the growth of this segment. Additionally, the elderly population who are unable to perform their basic chores often opt for laundry services, further fueling the growth of the residential segment. Furthermore, the busy lifestyles of younger generations have also led them to opt for online laundry services.
The commercial application segment is expected to witness significant growth, with a projected CAGR of 31.3% from 2023 to 2030, due to the growing hospitality industry worldwide. Hotels, hospitals, restaurants, and other such businesses are increasingly offering a wide range of laundry services, leading to an increase in demand for online laundry services. Moreover, companies are focusing on maintaining robust technology and introducing new products to the market to stay competitive.
Global Online Laundry Services Market Size By Service 2022(%)
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Online Laundry Services Market Regional Insights
North America is the leading region in the global online laundry services market due to several factors. One of the primary drivers of the North American online laundry services market is the busy lifestyle of consumers in the region. With many people leading hectic lives, there is a high demand for services that can help save time and make life more convenient. Online laundry services provide an easy solution to the problem of busy schedules, allowing customers to order laundry services from the comfort of their homes. In addition, North America has a well-developed infrastructure, with advanced technology and high disposable income, making it an attractive market for online laundry services.
The widespread adoption of e-commerce platforms has further boosted the growth of the online laundry services market in North America. Consumers in North America are comfortable with online transactions, and they expect the same level of convenience when it comes to laundry services. Furthermore, the COVID-19 pandemic has also played a significant role in the growth of the online laundry services market in North America. With people spending more time at home, the demand for home-based services has surged, including online laundry services.
The Asia-Pacific region is experiencing explosive growth in the online laundry services market due to several factors, making it the fastest-growing region in the market. One of the primary drivers of the growth of online laundry services in the Asia-Pacific region is the increasing urbanization and population. As more people move into urban areas, they are looking for convenient and time-saving services, such as online laundry services. Furthermore, the growing popularity of smartphones and the internet in the region has made it easier for consumers to access and order laundry services online. The Asia-Pacific region also has a large and growing middle class, which is driving the demand for premium laundry services. These consumers are willing to pay a premium for high-quality services that meet their specific needs, such as eco-friendly laundry services, dry cleaning, and other specialized laundry services.
Another significant factor driving the growth of the online laundry services market in the Asia-Pacific region is the increasing investment in the e-commerce sector. The region is home to some of the world's largest e-commerce companies, such as Alibaba and JD.com, which are heavily investing in the laundry services sector. These investments are driving innovation and growth in the market, creating new opportunities for both consumers and service providers.
Global Online Laundry Services Market Size By Geography, 2022-2030
- Largest
- Fastest
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Online Laundry Services Market Dynamics
Online Laundry Services Market Drivers
Convenience for Working Class People
- Online laundry services provide customers with the convenience of having their laundry picked up and delivered to their doorstep. This is particularly appealing to busy professionals and those with hectic schedules.
Time saving Feature
- Online laundry services save customers time by taking care of the entire laundry process, from pickup to delivery. This allows customers to focus on other tasks or enjoy more leisure time.
Cost saving and Efficient Performance
- Online laundry services can be more cost-effective than traditional laundry services because they typically offer lower prices due to their efficient and automated processes.
Online Laundry Services Market Restraints
Lack of trust
- Some customers may be hesitant to use online laundry services due to concerns about the safety and security of their clothing and personal belongings.
Quality concerns
- Customers may be concerned about the quality of laundry services provided by online providers, particularly if they have specific requirements or preferences.
Regional differences
- The demand for laundry services can vary greatly between regions, making it difficult for online laundry providers to cater to all areas effectively.
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Online Laundry Services Market Competitive Landscape
The global online laundry services market is highly competitive and fragmented, on account of the presence of a large number of small and medium-sized companies operating in different regions of the world. The market is characterized by rapid technological advancements, changing consumer preferences, and the entry of new players. Some of the key players in the global online laundry services market are constantly striving to improve their services and expand their customer base. They are adopting various strategies such as mergers and acquisitions, partnerships, collaborations, and product launches to strengthen their market position.
Other companies that are not exclusively focused on online laundry services, but operate in the broader laundry and cleaning services industry, are also entering the online laundry services market to tap into its growing demand. The intense competition in the market is leading to the development of innovative technologies, improved service quality, and competitive pricing. The growing awareness among consumers about the benefits of online laundry services and the convenience they offer is expected to further fuel the competition in the market.
Online Laundry Services Market Top Player’s Company Profiles
- DhobiLite (India)
- CLEANLY, Inc. (US)
- FlyCleaners (US)
- Laundrapp Ltd (UK)
- Zipjet Ltd (UK)
- Rinse, Inc. (US)
- Mulberrys Garment Care (US)
- Laundryheap Ltd. (UK)
- WASHMEN (UAE)
- IHATEIRONING (UK)
- Procter & Gamble Co. (US)
- Unilever PLC (UK/Netherlands)
- Henkel AG & Co. KGaA (Germany)
- Kao Corp. (Japan)
- Reckitt Benckiser Group plc (UK)
- Clorox Co. (US)
- Ecolab Inc. (US)
- Johnson Controls International plc (Ireland)
- Sodexo SA (France)
- Compass Group plc (UK)
Online Laundry Services Market Recent Developments
- In May 2022, Laundryheap, a leading online laundry service provider, announced the complete acquisition of Laundrapp. This acquisition has allowed Laundryheap to expand its regional locations across the United Kingdom and reinforces the company's commitment to providing high-quality, reliable on-demand laundry services to meet the ongoing demand in the market.
- In January 2022, Henkel, a leading consumer goods company, announced its plans to merge its Laundry & Home Care, and Beauty Care segments to create a new business unit named "Consumer Brands." This strategic move aims to improve efficiency and competitiveness within the company by streamlining operations and creating a more unified consumer-facing business unit.
Online Laundry Services Key Market Trends
- One of the latest key market trends in the online laundry services market is the increasing demand for contactless services. With the ongoing COVID-19 pandemic, consumers are more concerned about their health and safety and are looking for services that minimize physical contact. Online laundry services that offer pickup and delivery options without requiring customers to come into contact with service personnel are becoming more popular.
- The use of technology to streamline operations and improve customer experience is considered another significant trend having a positive impact on the global online laundry services market. Many laundry services are adopting advanced technologies such as mobile apps, artificial intelligence, and machine learning to automate processes, manage inventory, and provide personalized services. These technologies are also being used to enhance communication with customers and provide real-time updates on order status.
- Another trend in the online laundry services market is the focus on eco-friendliness and sustainability. Many laundry services are adopting green practices such as using eco-friendly detergents and reducing water usage. This is in response to growing consumer awareness of environmental issues and the desire to reduce their carbon footprint.
Online Laundry Services Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our analyses, The Online Laundry Services Market is rapidly growing and is expected to continue its upward trajectory in the coming years. The market is being driven by various factors, including the rising trend toward clean homes and clothes, increasing environmental awareness, and the growing importance of good health among consumers. Additionally, the busy lifestyles of consumers and the convenience of online laundry services are driving the market growth. Regionally, North America dominates the global online laundry services market, while the Asia-Pacific region is the fastest-growing market. The residential segment is the largest application segment, accounting for over 60% of the global revenue in 2021, while the commercial segment is expected to witness significant growth due to the growing hospitality industry worldwide. The laundry care service segment has emerged as the largest segment, accounting for approximately 52% of the total revenue in the market in 2021, while the dry-cleaning segment is projected to witness significant growth due to the increasing demand for professional cleaning services for modern-day clothes and garments.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 0 Billion |
| Market size value in 2032 | USD 0 Billion |
| Growth Rate | 30.70% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Online Laundry Services Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Online Laundry Services Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Online Laundry Services Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Online Laundry Services Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Online Laundry Services Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Online Laundry Services Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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