USD 7.19 billion
Online Tutoring Services Market Size, Share, Growth Analysis, By Tutoring Type(Structured Tutoring, On-demand Tutoring), By Course Type(Language Courses, Science, Technology, Engineering), By Duration(Short-term Courses, and Long-term Courses), By Tutoring Style(Test Preparation Service and Subject Tutoring Service), By End-user(K-12, Higher Education, Others), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25R2019 |
Region:
Global |
Published Date: March, 2024
Pages:
223
|Tables:
65
|Figures:
70
Online Tutoring Services Market Insights
Online Tutoring Services Market size was valued at USD 8.21 Billion in 2023 and is poised to grow from USD 9.38 Billion in 2024 to USD 27.12 Billion by 2032, growing at a CAGR of 14.20% during the forecast period (2025-2032).
The widespread adoption of smartphones is a key driver fueling the global uptake of online tutoring services, enabling learning across geographic boundaries. BYJU'S, an Indian educational technology company, launched a one-on-one home tutoring pilot program in January 2023, aiming to tap into a new K-12 market segment. The surge in online learning adoption is attributed to benefits like convenience, cost-effectiveness, and improved focus, driving substantial growth in the market. This trend is particularly prominent among school students and corporate professionals seeking enhanced productivity and efficiency through online learning.
Collaborations between mobile app developers and content providers have led to innovative smart learning solutions. Vedantu partnered with the visual communications platform Canva in November 2021 to introduce India's first design challenge, promoting creativity and learning nationwide. Technological advancements in portable communication devices' connectivity further bolster online learning adoption. Governments in developing nations are endorsing digital education, encouraging institutions to offer online learning options. For example, the South Australian Learning+ initiative offers free after-school online tutoring, improving learning outcomes for students.
The COVID-19 pandemic acted as a catalyst for virtual learning solutions, prompting governments worldwide to recommend and provide free online tutorial portals. In February 2021, the Indian Government launched NEAT 2.0, an AI-driven common online learning platform, showcasing the growing emphasis on digital education. These trends collectively drive the expansion of the online tutoring market.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
On-demand Tutoring
Fastest Growth
On-demand Tutoring
Growth Rate
14.20% CAGR
Global Online tutoring services market ($ Bn)
Country Share for Asia Pacific Region (%)
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Online Tutoring Services Market Segmental Analysis
Global Online Tutoring Service Market is segmented by tutoring type, course type, duration, tutoring style, end user, and region. Based on tutoring type, the market can be segmented into Structured Tutoring and On-demand Tutoring. Based on course type, the market is segmented into Language Courses, Science, Technology, Engineering, And Mathematics (STEM) Courses, Others. Based on duration, the market is segmented into Short-term Courses and Long-term Courses. Based on tutoring style, the market is segmented into Test Preparation Service and Subject Tutoring Service. Based on end user, the market is segmented into K-12, Higher Education, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Online Tutoring Services Market Analysis By Tutoring Type
The on-demand segment held a prominent position in the market during 2022, commanding more than a 76% share of the global revenue. The surge in on-demand online tutoring was significantly catalyzed by the COVID-19 pandemic, which forced widespread school closures. For instance, in December 2021, the Nepal Government launched an e-learning platform named "Sikai Chautari," providing an open library for students in Nepal from classes 1 to 10, accessible in both Nepali and English languages.
Moreover, in February 2022, the Ontario Government invested in one-to-one digital tutoring to support teachers and students, enhancing online tutoring through platforms like Eureka Tech.org and Mathify. The convergence of on-demand tutoring with analytics applications facilitates real-time tracking of learner progress, augmenting the potential for tailored and individualized learning experiences. This swift adoption of customized and personalized learning is a significant driver propelling the growth of the on-demand tutoring market.
Structured online tutoring, characterized by live interactions between tutors and students, is projected to exhibit substantial growth with a notable CAGR during the forecast period. The rise of live teaching sessions facilitated by video conferencing solutions underpins the expansion of this segment. An example is Varsity Tutors, a subsidiary of Nerdy Inc., unveiling AI-Generated Chat Tutoring and AI-Generated Lesson Plan Creator in February 2023, aimed at enhancing the quality of live tutoring sessions.
Online Tutoring Services Market Analysis By End-User
The K-12 segment prominently led the market in 2022, holding a significant share of over 56% in the global revenue landscape. This substantial share is attributed to the K-12 segment's offering of microlearning, a pedagogical approach that dissects major subjects into easily digestible units like texts, audio, videos, and infographics.
Microlearning, characterized by its bite-sized teaching modules, quizzes, short-term assignments, and just-in-time information delivery, has gained popularity among K-12 students. An illustrative example is the acquisition made by Littera Education Inc., a key player in K-12 high-impact tutoring, in October 2022. The acquisition of GoBoard and Tutor Matching Service aims to provide tailored tutoring solutions for K-12 and higher education students.
The higher education segment is poised for significant growth in the near future, driven by students' increasing awareness of entrance exam preparations. For instance, in India, students are turning to online tutoring programs to ready themselves for exams such as the Common Admission Test (CAT) and the Indian Institute of Technology-Joint Entrance Exam (IIT-JEE). The accessibility of these services, coupled with updated curricula reflecting current courses and exam papers, has fueled the demand for online tutoring.
A pivotal factor in encouraging students to embrace online education is the availability of reliable internet connections and smart devices. BYJU'S, an online tutoring company, acquired Gradeup, an online exam preparation platform, in September 2021, to offer learners access to PG entrance exams and Government job preparations. Similarly, Vedantu, an ed-tech company, acquired a majority stake in Pedagogy, an AI-enabled individualized learning platform, in July 2021. Pedagogy transforms physical books into interactive content for competitive exams, offering students online courses and interactive digital books.
Global Online tutoring services market By Tutoring Type
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Online Tutoring Services Market Regional Insights
Asia Pacific is expected to undergo significant growth in the online tutoring industry, fueled by developing economies like India. Strategic initiatives led by governments, such as projects for education in rural areas, are anticipated to drive the adoption of online tutoring services. For example, the Internet and Mobile Association of India (IAMAI) introduced the India EdTech Consortium (IEC) e-learning platform in January 2022. This platform aims to offer affordable and high-quality education from top faculties and instructors, benefiting all students. Esteemed companies like Great Learning, Vedantu, upGrad, BYJU’S, TOPPR, Careers 360, Times Edutech & Events Ltd, and Unacademy have joined the IEC initiative.
Increasing investments in virtual education firms stand as significant drivers for regional market growth. In November 2021, the Middle East and North Africa (MENA) region had around 100 million school children, with modern resources like online tutoring programs aiding students in advancing their knowledge. If the region continues its dedication to educational innovation, the current generation of students can hold the potential to revolutionize MENA and bridge existing gaps of poverty and inequality.
Global Online tutoring services market By Geography
- Largest
- Fastest
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Online Tutoring Services Market Dynamics
Online Tutoring Services Market Drivers
Global Connectivity:
- The widespread availability of high-speed internet and the proliferation of smartphones and devices have enabled easy access to online tutoring services, eliminating geographical limitations.
Flexibility and Convenience:
- Online tutoring offers flexibility in scheduling, allowing students to learn at their own pace and convenience, catering to various learning styles and preferences.
Online Tutoring Services Market Restraints
Lack of Personal Interaction:
- Online tutoring lacks the face-to-face interaction and emotional connection that traditional classrooms offer, which can impact the depth of learning and engagement.
Technology Barriers:
- Limited access to high-speed internet, devices, and technological literacy in certain regions can hinder the adoption of online tutoring, especially in rural areas.
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Online Tutoring Services Market Competitive Landscape
The competitive landscape of the online tutoring services market is characterized by intense rivalry among key players striving to capture a substantial market share. Major companies in the market include established players like Chegg Inc., Khan Academy, BYJU'S, Vedantu, and Tutor.com, among others. These companies engage in strategic initiatives such as partnerships, acquisitions, and the development of advanced technologies to maintain their competitive edge. Collaborations between educational institutions and online tutoring platforms have become increasingly common to provide students with a comprehensive learning experience. Furthermore, investments in AI-driven personalized learning, interactive content, and real-time assessment tools have become pivotal in attracting and retaining students.
Online Tutoring Services Market Top Player’s Company Profile
- Chegg Inc.
- Khan Academy
- BYJU'S
- Vedantu
- Tutor.com
- WizIQ
- Club Z! Inc.
- ArborBridge
- Toppr
- Coursera
- Udemy
- LinkedIn Learning
- EdX
- TutorMe
- Varsity Tutors
Online Tutoring Services Market Recent Developments
- In February 2023, the Department of South Australia's Learning+ project began providing free one-on-one online tutoring with certified, trained teachers to children at neighboring schools after school and on weekends. The goal of this effort is to improve learning outcomes for children who participate.
- In March 2023, the online tutoring platform Chegg announced that it had acquired the online test preparation company Kaplan for $5.7 billion. This acquisition is a major coup for Chegg and is expected to help the company expand its reach into the test preparation market.
- In April 2023, the online tutoring platform TutorMe announced that it had raised $20 million in funding. This funding will be used to expand TutorMe's reach and to develop new features for its platform.
Online Tutoring Services Key Market Trends
- Personalized Learning Experience: Online tutoring services are increasingly focusing on delivering personalized learning experiences to students. Through the use of AI and data analytics, platforms are able to tailor content and teaching methods to individual learning styles, strengths, and weaknesses. This trend enhances student engagement and outcomes, making learning more effective and efficient.
Online Tutoring Services Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Component types team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global online tutoring services market analysis, the increasing demand for personalized and convenient learning experiences is a prime growth driver. Across regions, Asia Pacific stands out as a key market due to its large population, rising digital literacy, and government initiatives promoting online education. The market can be segmented into various categories, including K-12 education, higher education, test preparation, professional skill development, and more.
Key drivers propelling this market's expansion include the rapid adoption of digital devices, especially smartphones, facilitating learning anytime and anywhere. The COVID-19 pandemic has further accelerated the shift towards online learning. Additionally, the integration of AI and data analytics offers personalized learning pathways, enhancing student engagement and outcomes. Gamification, STEM subjects, and hybrid learning models are gaining traction. As online tutoring services continue to adapt to cultural nuances and provide global accessibility, the market's growth potential remains high, catering to diverse educational needs across the globe.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 7.19 billion |
| Market size value in 2031 | USD 23.75 billion |
| Growth Rate | 14.20% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered | |
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Online Tutoring Services Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Online Tutoring Services Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Online Tutoring Services Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Online Tutoring Services Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Online Tutoring Services Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Online Tutoring Services Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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