Online Tutoring Services Market Size, Share, Growth Analysis, By Tutoring Type(Structured Tutoring, On-demand Tutoring), By Course Type(Language Courses, Science, Technology, Engineering), By Duration(Short-term Courses, and Long-term Courses), By Tutoring Style(Test Preparation Service and Subject Tutoring Service), By End-user(K-12, Higher Education, Others), By Region - Industry Forecast 2024-2031

Global Online Tutoring Services Market size was valued at USD 7.19 billion in 2022 and is poised to grow from USD 8.21 billion in 2023 to USD 23.75 billion by 2031, growing at a CAGR of 14.20% during the forecast period (2024-2031).

The widespread adoption of smartphones is a key driver fueling the global uptake of online tutoring services, enabling learning across geographic boundaries. BYJU'S, an Indian educational technology company, launched a one-on-one home tutoring pilot program in January 2023, aiming to tap into a new K-12 market segment. The surge in online learning adoption is attributed to benefits like convenience, cost-effectiveness, and improved focus, driving substantial growth in the market. This trend is particularly prominent among school students and corporate professionals seeking enhanced productivity and efficiency through online learning.

Collaborations between mobile app developers and content providers have led to innovative smart learning solutions. Vedantu partnered with the visual communications platform Canva in November 2021 to introduce India's first design challenge, promoting creativity and learning nationwide. Technological advancements in portable communication devices' connectivity further bolster online learning adoption. Governments in developing nations are endorsing digital education, encouraging institutions to offer online learning options. For example, the South Australian Learning+ initiative offers free after-school online tutoring, improving learning outcomes for students.

The COVID-19 pandemic acted as a catalyst for virtual learning solutions, prompting governments worldwide to recommend and provide free online tutorial portals. In February 2021, the Indian Government launched NEAT 2.0, an AI-driven common online learning platform, showcasing the growing emphasis on digital education. These trends collectively drive the expansion of the online tutoring market.