Optical Brighteners Market Size, Share, Growth Analysis, By Type(Stilbene, Coumarin, Phenyl Pyrazoline, Cinnamic Acid and Dicarboxylic Acid.), By Application(Paper, Fabrics, Detergents & Soaps, Synthetics & Plastics and Cosmetics.), By Region - Industry Forecast 2024-2031

Optical Brighteners Market size was valued at USD 1 billion in 2021 and is poised to grow from USD 1.07 billion in 2022 to USD 1.88 billion by 2030, growing at a CAGR of 7.3% in the forecast period (2023-2030).

The global optical brighteners market has been experiencing steady growth over the past few years. Optical brighteners are extensively used in the textile sector to improve the brightness of fabrics and enhance their visual appeal. With the rising fashion consciousness and consumer preferences for brightly colored clothing, the demand for optical brighteners in the textile industry has witnessed a significant surge. As the demand for high-quality and visually appealing paper products, such as magazines, newspapers, and packaging materials, continues to rise, paper manufacturers are adopting optical brighteners to achieve the desired whiteness and brightness of the paper. This trend is expected to contribute significantly to the growth of the global optical brighteners market. Consumers are increasingly seeking laundry products that provide superior cleaning and brightening properties, leading manufacturers to incorporate optical brighteners in their formulations. The use of optical brighteners in detergents results in clothes appearing visibly whiter after washing, which has further boosted their demand in the household cleaning sector.

US Optical Brighteners Market is poised to grow at a sustainable CAGR for the next forecast year.