USD 33.7 billion
Report ID:
SQMIG35B2076 |
Region:
Global |
Published Date: September, 2024
Pages:
246
|Tables:
144
|Figures:
78
Oral Care Market size was valued at USD 39.9 Billion in 2023 and is poised to grow from USD 42.45 Billion in 2024 to USD 69.73 Billion by 2032, growing at a CAGR of 6.4% during the forecast period (2025-2032).
The growing incidence of dental cavities in both adults and children is anticipated to boost the oral care market growth during the forecast period. The World Health Organization (WHO) estimates that over 530 million children suffer from primary tooth decay. Tooth decay is common in children due to their poor eating habits and lack of oral hygiene. As a result, the young population is more vulnerable to tooth decay. Consultation with a dentist aid in the selection of the right oral care products, growing adoption for such products. According to the American College of Prosthodontists, almost 15% of the edentulous population chooses dental restorations each year. They also estimated that approximately 23 million older adults are completely edentulous. As a result, the geriatric population is viewed as another factor influencing requirement for denture products, thereby promoting oral care industry growth. A lack of dental care and adherence to regular oral hygiene practices may raise the risk of oral cavity cancer, may result in declining the market growth during the forecast timeframe.
US Oral Care Market is poised to grow at a sustainable CAGR for the next forecast year.
Global Market Size
USD 33.7 billion
Largest Segment
Cordless
Fastest Growth
Cordless
Growth Rate
6.4% CAGR
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Oral Care Market is segmented by Product, Distribution Channel, and region. Based on Product, the market is segmented into Toothpastes, Toothbrushes & Accessories, Mouthwashes/Rinses, Dental Accessories/Ancillaries, Denture Products, and Dental Prosthesis Cleaning Solutions. Based on Distribution Channel, the market is segmented into Consumer Stores, Retail Pharmacies, Online Distribution, and Dental Dispensaries. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Oral Care Market Analysis by Type
Based on type, the market is segmented into countertop and cordless. The cordless segment had a oral care market share of more than 65.0% in 2023 and is expected to be the fastest-growing segment throughout the forecast period due to the increased use of in-home care. Some cordless oral irrigators provide a new air pressured water flossing method which helps to minimize the need for water refills, giving consumers greater convenience.
During the projected timeframe, the countertop segment is projected to expand at a significant rate. This is because, unlike cordless models, these oral irrigators need not require charging and can typically run for a longer period of time on a single water tank. Countertop oral irrigators are intended for use in households, and the equipment comes with a base stand that provides both water and space to store additional floss tips for use by family members.
Oral Care Market Analysis by Distribution Channel
Based on distribution channel, the global oral care market is segmented into hypermarkets/supermarkets, drug stores & pharmacies, specialty stores, convenience stores, online sales channel. Specialty stores sell a diverse range of goods. Customers receive precise inventory information from the employees at specialty stores. Moreover, customers can also obtain all of their products for oral hygiene from specialty stores.
During the forecast period, the online sales channel is expected to grow rapidly. The rapid growth of internet usage in emerging and underdeveloped regions is positively influencing the oral care market growth of the online sales channel segment. Products are also available with discount at online retailers.
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Asia-Pacific held the largest global oral care market share in 2021, and is likely to dominate the global market during the forecast timeframe owing to the presence of highly populated countries including China, and India, coupled with the increased demand for oral care products. The oral care market size in India is estimated at USD 1.74 billion in 2022, owing to the availability of key market players in the country, which is further driving the Asia Pacific market growth. Furthermore, the elderly people are more prone to tooth decay, tooth loss, and gum disease. The region's dominance may be attributed to the presence of a sizable elderly population in countries such as India, Japan, and China, which results in high consumption of these products. Japan is known for the world's largest geriatric population. According to the United States Census Bureau, Japan has nearly 26.6% of the global population aged 65 and up, increasing the prevalence of oral diseases. As a result, the strong growth of oral care products in the country is expected to boost the regional overall growth.
During the forecast period, North America is expected to grow with the most significant rate. Moreover, the region's increasing customer preference for herbal toothpaste products is influencing oral care market growth during the forecast timeline. The rising rates of disorders in countries like Mexico and Canada are driving up demand for these products. The U.S. oral care market size is continually growing owing to the presence of people opting for innovative oral care products, along with the increase in disposable income across the country. Furthermore, the availability of experienced dental hygienists in the U.S. is likely to boost demand for these products, which is helping to increase the U.S. market size over the anticipated period.
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Oral Care Market Driver
Oral Care Market Restraint
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Global oral care market is highly competitive and somewhat fragmented. To maintain a competitive edge, the major industry participants are continually implementing various growth strategies. Innovations, mergers, and acquisitions, collaborations and partnerships are adopted by these players to thrive in the competitive market. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D.
Oral Care Market Top Player's Company Profiles
Oral Care Market Recent Developments
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.
According to our global oral care market analysis, Asia Pacific held largest market share due to the growing consciousness of oral care in the region. The greater recognition of cosmetic dental treatment aids in the improvement of aesthetics and the preservation of fresh breath, which is a significant factor driving the demand for these products. However, lower consumer consciousness of technological breakthroughs is impeding growth.
Report Metric | Details |
---|---|
Market size value in 2023 | USD 39.9 Billion |
Market size value in 2032 | USD 69.73 Billion |
Growth Rate | 6.4% |
Base year | 2024 |
Forecast period | 2025-2032 |
Forecast Unit (Value) | USD Billion |
Segments covered |
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Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
Companies covered |
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Customization scope | Free report customization with purchase. Customization includes:-
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Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
For the Oral Care Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Oral Care Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Oral Care Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Oral Care Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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Report ID: SQMIG35B2076
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