Global Oral Care Market

Oral Care Market Size, Share, Growth Analysis, By Product(Toothpastes [Pastes, Gels, Powders, Polishes]), By Distribution Channel(Consumer Stores, Retail Pharmacies, Online Distribution, Dental Dispensaries), By Region - Industry Forecast 2025-2032

Report ID: SQMIG35B2076 | Region: Global | Published Date: September, 2024
Pages: 246 | Tables: 144 | Figures: 78

Oral Care Market Dynamics

Oral Care Market Driver

  • People are affected by a variety of dental diseases, including tooth decay, periodontal disease, and gum disease. Dental problems are very common in children. The children's teeth are sensitive and necessitate professional dental care. Market players now have the opportunity to create new and innovative oral care products for children. Furthermore, 12%-13% of the population suffers from tooth decay and gum disease. As a result, the rising prevalence of dental disorders will drive the oral care market growth during the forecast period.

Oral Care Market Restraint

  • The use of certain additives in toothpaste and mouthwash to improve taste and color, such as abrasives and humectants, may cause a variety of allergic reactions to the teeth and gums, including contact dermatitis, urticaria, rhinitis, and angioedema. This significantly affects the demand for these products. Additionally, fierce competition from local market players with their aggressive pricing limits oral care market expansion.
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Oral Care Market size was valued at USD 39.9 Billion in 2023 and is poised to grow from USD 42.45 Billion in 2024 to USD 69.73 Billion by 2032, growing at a CAGR of 6.4% during the forecast period (2025-2032).

Global oral care market is highly competitive and somewhat fragmented. To maintain a competitive edge, the major industry participants are continually implementing various growth strategies. Innovations, mergers, and acquisitions, collaborations and partnerships are adopted by these players to thrive in the competitive market. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D. 'Colgate-Palmolive Company', 'Procter & Gamble (US) ', 'GlaxoSmithKline PLC (UK) ', 'Koninklijke Philips N.V. (Netherlands) ', 'Johnson & Johnson (US) ', 'Unilever PLC (UK) ', 'GC Corporation (Japan) ', '3M Company (US) ', 'Lion Corporation (Japan) ', 'Church & Dwight Co, Inc. (US) ', 'Sunstar Suisse S.A. (Switzerland) ', 'Perrigo Company PLC (Ireland) ', 'Dabur India Ltd. (India) ', 'Orkla (Norway) ', 'Dentaid Ltd. (Spain) ', 'Henkel AG & Co. KGaA (Germany) ', 'LG Household & Health Care, Ltd. (South Korea) ', 'Kao Corporation (Japan) ', 'Himalaya Wellness Company (India) ', 'Ultradent Products (US) ', 'Hain Celestial Group (Jason Natural Products, Inc.) (US) ', 'Supersmile (US) ', 'CloSYS (US)'

People are affected by a variety of dental diseases, including tooth decay, periodontal disease, and gum disease. Dental problems are very common in children. The children's teeth are sensitive and necessitate professional dental care. Market players now have the opportunity to create new and innovative oral care products for children. Furthermore, 12%-13% of the population suffers from tooth decay and gum disease. As a result, the rising prevalence of dental disorders will drive the oral care market growth during the forecast period.

In order to meet the patients' additional needs for personal care, many dentists now concentrate on offering aesthetic spa services in addition to various types of routine oral caries. This can lessen the patient's dental-related anxiety triggers during the dental procedure, such as visual, auditory, and olfactory triggers, which in turn increases demand for related dental cosmetic products. Additionally, the dental spa clinics' use of various 4D-based video and image visuals has prompted the development of a luxurious environment for the patients.

Asia-Pacific held the largest global oral care market share in 2021, and is likely to dominate the global market during the forecast timeframe owing to the presence of highly populated countries including China, and India, coupled with the increased demand for oral care products. The oral care market size in India is estimated at USD 1.74 billion in 2022, owing to the availability of key market players in the country, which is further driving the Asia Pacific market growth. Furthermore, the elderly people are more prone to tooth decay, tooth loss, and gum disease. The region's dominance may be attributed to the presence of a sizable elderly population in countries such as India, Japan, and China, which results in high consumption of these products. Japan is known for the world's largest geriatric population. According to the United States Census Bureau, Japan has nearly 26.6% of the global population aged 65 and up, increasing the prevalence of oral diseases. As a result, the strong growth of oral care products in the country is expected to boost the regional overall growth.

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Global Oral Care Market

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