Oral Care Market Size, Share, Growth Analysis, By Product(Toothpastes [Pastes, Gels, Powders, Polishes]), By Distribution Channel(Consumer Stores, Retail Pharmacies, Online Distribution, Dental Dispensaries), By Region - Industry Forecast 2025-2032

Oral Care Market size was valued at USD 39.9 Billion in 2023 and is poised to grow from USD 42.45 Billion in 2024 to USD 69.73 Billion by 2032, growing at a CAGR of 6.4% during the forecast period (2025-2032).

The growing incidence of dental cavities in both adults and children is anticipated to boost the oral care market growth during the forecast period. The World Health Organization (WHO) estimates that over 530 million children suffer from primary tooth decay. Tooth decay is common in children due to their poor eating habits and lack of oral hygiene. As a result, the young population is more vulnerable to tooth decay. Consultation with a dentist aid in the selection of the right oral care products, growing adoption for such products. According to the American College of Prosthodontists, almost 15% of the edentulous population chooses dental restorations each year. They also estimated that approximately 23 million older adults are completely edentulous. As a result, the geriatric population is viewed as another factor influencing requirement for denture products, thereby promoting oral care industry growth. A lack of dental care and adherence to regular oral hygiene practices may raise the risk of oral cavity cancer, may result in declining the market growth during the forecast timeframe.

US Oral Care Market is poised to grow at a sustainable CAGR for the next forecast year.