Organic Baby Food Market Size, Share, Growth Analysis, By Product (Infant Milk Formula), By Distribution Channels (Supermarket, Convenience Stores), By Region - Industry Forecast 2024-2031


Report ID: SQMIG30I2146 | Region: Global | Published Date: February, 2024
Pages: 242 |Tables: 64 |Figures: 77

Organic Baby Food Market Insights

Global Organic Baby Food Market size was valued at USD 3.8 billion in 2022 and is poised to grow from USD 4.2 billion in 2023 to USD 8.1 billion by 2031, growing at a CAGR of 8.7% in the forecast period (2024-2031).

Pesticides, growth hormones, antibiotics, and other potentially dangerous substances are not used in the production of organic baby food. It consists of dry fruit powder, sprouting porridge mixes, soups, juices, multigrain cereals, and milk powder. It supports the brain development and general growth of infants by being enriched with naturally occurring nutrients. It aids in lowering the likelihood of attention deficit disorder (ADD) and other issues involving concentration. As demand for organic baby food products like milk formulae and cereals rises, this sector is steadily expanding. In the upcoming years, it is anticipated that demand for these commodities would rise. For instance, in 2021 Neptune Wellness Solutions purchased a 50.1% stake in the plant-based infant food producer Sprout Foods. The transaction consists of a cash payment of USD 6 million and the issuance of about 6.7 million Neptune common shares, each worth USD 12 million. The business reported net revenues of USD 28 million annually. According to China customs data, the overall import of new born milk powder between January and March 2021 was close to 4,30,000 metric tonnes, a 5.4% decrease. High-end infant formula series, including Organic Zhizhi, from Feihe saw sales growth of 16.99% (Y-o-Y) in 2021 as a result of the rising sales of infant food products in China via Mum-and-Baby-food Store's for special medical uses. Sales of its normal equivalent, on the other hand, decreased by 25.94%. The industry is being driven by consumer knowledge of the advantages of organic products and the need to reduce the exposure of infants to the hazardous chemicals used in traditional food manufacturing. The growth of the prepared organic baby food market, one of the key expanding categories, was also significantly influenced by the increase in the number of working women globally.

Market Snapshot - 2024-2031

Global Market Size

USD 3.53 billion

Largest Segment

Infant Milk Formula

Fastest Growth

Infant Milk Formula

Growth Rate

8.7% CAGR

Global Organic Baby Food Market 2022-2030 ($ Bn)
Country Share for Asia Pacific Region- 2022 (%)

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Organic Baby Food Market Segmental Analysis

Global Organic Baby Food Market is segmented by Product, by Distribution Channels, and by Region. Based on Product, the market is segmented into Infant Milk Formula, Prepared Baby Food, Dried Baby Food. Based on Distribution Channels, the market is segmented into Supermarket, Convenience Stores, Online Retails, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa. 

Analysis by Product

In 2021, the baby milk formula segment dominated the global market. Market expansion is anticipated during the forecast period as a result of the growing demand for packaged organic food items that are chemical-free and healthful. Innovative organic products are increasingly popular since they are easy and rapid sources of nourishment and energy for infants.

The second-highest growth rate, is predicted for the dried infant food segment. The industry is expanding as a result of the availability of convenient, healthy food like dried baby food to customers through retail channels. Additionally, the market is expected to develop as a result of the rising popularity and demand for packaged organic foods as well as rising consumer disposable income.

Analysis by Distribution Channels

In 2022, supermarkets and hypermarkets segment dominated the global market. Customers prefer to buy consumer goods, grocery items, and infant care items at hypermarkets and supermarkets where they can see the products in person and determine their quality. Due to improved global distribution channel networks, hypermarket and supermarket channels are anticipated to continue to dominate during the forecast period.

The online retail segment is anticipated to grow at the fastest CAGR. The percentage of people who use the internet has increased significantly in recent years, and the market development is being further accelerated by the expanding e-commerce industry worldwide.

Global Organic Baby Food Market Size By Product 2022 (%)

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Organic Baby Food Market Regional Insights

The Asia Pacific region dominated the global market. The need for packaged organic food items will be driven by the large customer bases in China, India, and Japan. The market size for organic packaged food and beverage in Japan was estimated by the Global Organic Trade to be around USD 597.4 million, with a per capita income of USD 4.71. This market size, along with the increasing use of pre-cooked foods per baby, had an adverse effect on market growth.

The fastest-growing market, Europe, is anticipated to see a CAGR of 9.1% from 2022 to 2030. Due to their high nutritional value and environmental friendliness, consumers are predicted to increase their intake of packaged organic foods.

Global Organic Baby Food Market Size By Geography, 2022-2030
  • Largest
  • Fastest

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Organic Baby Food Market Dynamics

Drivers

Customers are Motivated to Buy Organic Food Items by Child Health Concerns

  • Over the past few years, there has been an increase in worry regarding newborns and young children consuming food products that include artificial substances. Parents now have more knowledge about various food elements and are more worried about what their infants and young children eat than about what they, as adults, eat. Due to the widespread use of the internet, parents are more willing to spend more money on baby food than adult food since they are aware of new products that are suited for their children.

Using Mainstream Media for Promotion and Marketing

  • In recent years, there has been an increase in demand for organic infant food items. Depending on the market climate, each country has a very different distribution of items. The market for organic infant food is robust in wealthy nations like Germany since huge retail chains account for around 70% of all goods sold there. Despite the fact that these goods are more expensive than standard goods, bigger discounts offered by retailers encourage customers to purchase the goods.

Restraints

Intense Competition

  • Temporary demand is generated by a small income group due to the bulk of customers' ignorance and lack of understanding. Most customers in impoverished countries don't give much thought to eating healthy meals. The majority of developing nations have substantial variations in earning power and are price-sensitive countries. The cost of organic food is higher than that of regular food items.

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Organic Baby Food Market Competitive Landscape

In order to compete in the organic baby food market, businesses are concentrating on creating new marketing strategies and launching new products based on value-added ingredients. Abbott Laboratories, Nestle SA, The Hein Celestial Group, and Danone SA are a few of the market's major players in organic baby food. Private-label brands are widely available, with supermarket and hypermarket chains dominating developed markets, while traditional grocers, convenience stores, specialty retailers, and health stores dominate developing nations. ​ As consumer demand for natural and organic products continues to grow, it is likely that more companies will enter the market and the competition will intensify.

Top Player’s Company Profiles

  • Nestle S.A.
  • Danone S.A.
  • The Hain Celestial Group, Inc.
  • HiPP GmbH & Co. Vertrieb KG
  • Abbott Laboratories
  • Plum
  • General Mills, Inc.
  • Hero Group
  • Happy Family Organics (Danone)
  • Babylicious Ltd.
  • Ella's Kitchen (Hain Celestial Group)
  • Once Upon a Farm LLC
  • Kraft Heinz Company
  • Lactalis
  • ByHeart
  • Kendamil
  • Topfer GmbH
  • Biostime
  • Lebenswert Bio
  • Nature’s Path Food

Recent Developments

  • In September 2022, five nutrient-dense innovations were made available by Happy Family Organics® to address crucial feeding milestones along the developmental paths of young children.
  • In July 2022, in response to parents' requests for flexitarian and vegetarian options for their newborns, Danone announced the release of the first-ever dairy and plants blend baby formula.
  • In February 2022, Nestle improved its knowledge of farm science by creating a new research institute.

Organic Baby Food Key Market Trends

Strategically increasing spending on organic baby food

  • Baby food that is organic is becoming more and more popular, and whole aisles have been set aside for it. A significant driving force in the projection period in both developed and developing nations is the ability of parents to replace handmade food with branded organic baby food as a result of greater disposable income.

Organic Baby Food Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyzes the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our global organic baby food market analysis, the global market is driven by increasing consumer demand for healthy, natural, and organic food products for infants and young children. This demand has been fuelled by growing awareness of the potential health risks associated with traditional baby food products, as well as a desire by many parents to provide their children with the best possible nutrition. The market is highly competitive, with a number of major players dominating the industry. In developing regions such as Asia Pacific, where rising incomes and increasing awareness of the benefits of organic food are driving market growth. The global market is expected to continue to grow in the coming years, driven by increasing consumer demand for natural and organic food products, as well as ongoing innovation and product development by major players and niche companies alike.

Report Metric Details
Market size value in 2022 USD 3.8 billion
Market size value in Food USD 8.1 billion
Growth Rate 8.7%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product
    • Infant Milk Formula, Prepared Baby Food, Dried Baby Food
  • Distribution Channels
    • Supermarket, Convenience Stores, Online Retails, Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Nestle S.A.
  • Danone S.A.
  • The Hain Celestial Group, Inc.
  • HiPP GmbH & Co. Vertrieb KG
  • Abbott Laboratories
  • Plum
  • General Mills, Inc.
  • Hero Group
  • Happy Family Organics (Danone)
  • Babylicious Ltd.
  • Ella's Kitchen (Hain Celestial Group)
  • Once Upon a Farm LLC
  • Kraft Heinz Company
  • Lactalis
  • ByHeart
  • Kendamil
  • Topfer GmbH
  • Biostime
  • Lebenswert Bio
  • Nature’s Path Food
Customization scope

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  • Segments by type, application, etc
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  • Region

 

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Organic Baby Food Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Organic Baby Food Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Organic Baby Food Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Organic Baby Food Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Organic Baby Food Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Organic Baby Food Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Organic Baby Food Market size was valued at USD 3.8 billion in 2022 and is poised to grow from USD 4.2 billion in 2023 to USD 8.1 billion by 2031, growing at a CAGR of 8.7% in the forecast period (2024-2031).

In order to compete in the organic baby food market, businesses are concentrating on creating new marketing strategies and launching new products based on value-added ingredients. Abbott Laboratories, Nestle SA, The Hein Celestial Group, and Danone SA are a few of the market's major players in organic baby food. Private-label brands are widely available, with supermarket and hypermarket chains dominating developed markets, while traditional grocers, convenience stores, specialty retailers, and health stores dominate developing nations. ​ As consumer demand for natural and organic products continues to grow, it is likely that more companies will enter the market and the competition will intensify. 'Nestle S.A.', 'Danone S.A.', 'The Hain Celestial Group, Inc.', 'HiPP GmbH & Co. Vertrieb KG', 'Abbott Laboratories', 'Plum', 'General Mills, Inc.', 'Hero Group', 'Happy Family Organics (Danone)', 'Babylicious Ltd.', 'Ella's Kitchen (Hain Celestial Group)', 'Once Upon a Farm LLC', 'Kraft Heinz Company', 'Lactalis', 'ByHeart', 'Kendamil', 'Topfer GmbH', 'Biostime', 'Lebenswert Bio', 'Nature’s Path Food'

Over the past few years, there has been an increase in worry regarding newborns and young children consuming food products that include artificial substances. Parents now have more knowledge about various food elements and are more worried about what their infants and young children eat than about what they, as adults, eat. Due to the widespread use of the internet, parents are more willing to spend more money on baby food than adult food since they are aware of new products that are suited for their children.

Baby food that is organic is becoming more and more popular, and whole aisles have been set aside for it. A significant driving force in the projection period in both developed and developing nations is the ability of parents to replace handmade food with branded organic baby food as a result of greater disposable income.

The Asia Pacific region dominated the global market. The need for packaged organic food items will be driven by the large customer bases in China, India, and Japan. The market size for organic packaged food and beverage in Japan was estimated by the Global Organic Trade to be around USD 597.4 million, with a per capita income of USD 4.71. This market size, along with the increasing use of pre-cooked foods per baby, had an adverse effect on market growth.

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