Organic Personal Care Market Size, Share, Growth Analysis, By Type(Haircare and Makeup), By Distribution Channel(Online Stores and Offline Stores), By Region - Industry Forecast 2025-2032


Report ID: SQMIG30L2099 | Region: Global | Published Date: April, 2024
Pages: 198 |Tables: 59 |Figures: 78

Organic Personal Care Market Insights

Organic Personal Care Market size was valued at USD 22.12 Billion in 2023 and is poised to grow from USD 24.22 Billion in 2024 to USD 50.06 Billion by 2032, growing at a CAGR of 9.5% during the forecast period (2025-2032).

Organic personal care products are becoming increasingly popular as people are becoming more conscious of the potential negative effects of synthetic chemicals on their health and the environment. Organic personal care products can include a wide range of items, including skincare, haircare, body care, and oral care products. Some of the benefits of using organic personal care products include reduced exposure to toxins, gentler formulas that are less likely to cause irritation or allergic reactions, and the potential for better results due to the use of high-quality natural ingredients. The North America market is driven by increased awareness of the harmful effects of synthetic chemicals and the growing demand for natural and organic products. The United States is the largest market for organic personal care products in North America, followed by Canada. The APAC market is driven by the increasing disposable income of consumers, rising awareness of the benefits of organic personal care products, and the growing demand for natural and organic products.

US Organic Personal Care Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 20.2 billion

Largest Segment

Haircare

Fastest Growth

Makeup

Growth Rate

9.5% CAGR

Global Organic Personal Care Market ($ Bn)
Country Share for North America Region (%)

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Organic Personal Care Market Segmental Analysis

Global Organic Personal Care market is segmented by, type, and distribution channel. Based on type, the market can be segmented haircare, and makeup. Based on distribution channel, the market is segmented into online stores, and offline stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Analysis by Type

By type the market can be segmented into haircare, and makeup. Haircare products, which include shampoos, conditioners, and styling products, accounted for the largest share of the market. This dominance is expected to continue throughout the forecast period, driven by the growing demand for natural and organic haircare products, as well as increasing awareness of the harmful effects of synthetic chemicals in traditional haircare products.

Makeup products, which include foundations, lipsticks, and eyeshadows, are the fastest-growing segment of the organic personal care market. This growth is driven by factors such as increasing demand for natural and organic makeup products, growing awareness of the potential health risks associated with traditional makeup products, and the trend towards natural-looking makeup.

Analysis by Distribution Channel

By distribution channel, the market can be segmented into online stores, and offline stores. The online stores segment is dominating the distribution channel for organic personal care products due to the increasing preference for online shopping and the rising popularity of e-commerce platforms. The convenience of online shopping and the availability of a wide range of organic personal care products at competitive prices are expected to further boost the growth of the online stores segment.

The offline stores segment is expected to continue its fast-paced growth during the forecast period. Offline stores such as supermarkets, hypermarkets, and specialty stores also play a significant role in the distribution of organic personal care products. These stores offer a personalized shopping experience and allow consumers to physically examine and test the products before making a purchase. Offline stores also have the advantage of providing immediate availability of products, which may not be possible with online shopping.

Global Organic Personal Care Market By Type

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Organic Personal Care Market Regional Insights

North America dominated the global organic personal care market, with the United States being the largest market in the region. The growth of this market is primarily driven by an increase in consumer awareness of personal hygiene, rising demand for organic and natural products, and a growing aging population. Within North America, Canada is the fastest-growing market for personal care products. The Canada market is experiencing significant growth due to a growing middle-class population, rising disposable incomes, and increasing demand for premium personal care products.

On other hand, APAC is fastest growing region of organic personal care market with China, Japan, and South Korea being the largest markets in the region. The growth of the global market in APAC is driven by factors such as a growing population, increasing disposable incomes, and a rising demand for premium products. These countries are experiencing significant growth due to a growing middle-class population, rising disposable incomes, and increasing awareness of personal hygiene and grooming.

Global Organic Personal Care Market By Region
  • Largest
  • Fastest

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Organic Personal Care Market Dynamics

Drivers

Increasing consumer focus on personal hygiene and appearance

  • One of the key drivers of the global organic personal care market is the increasing consumer focus on personal hygiene and appearance, as individuals become more aware of the importance of self-care and grooming. This has led to a rising demand for a wide range of personal care products, including skincare, haircare, and oral care, as well as products for men and women of all ages. Furthermore, the growing aging population, increasing disposable incomes, and the trend towards natural and organic products are also driving the growth of the global market.

Restraints

Increasing concern among consumers about the safety and efficacy

  • One of the main restraints for the global organic personal care market is the increasing concern among consumers about the safety and efficacy of certain ingredients used in personal care products. This has led to a growing demand for natural and organic products, as consumers become more aware of the potential negative health effects of synthetic chemicals commonly used in personal care items. Additionally, changing regulations and policies related to personal care products can also act as a restraint, as companies need to ensure compliance with different standards across different markets, which can be a costly and time-consuming process.

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Organic Personal Care Market Competitive Landscape

The competitive landscape of the global organic personal care market is highly diverse, with numerous companies operating in various segments of the market, including skincare, haircare, oral care, and more. Companies compete on various factors, including product quality, innovation, pricing, and marketing. In addition, the market is highly fragmented, with both multinational companies and local players competing for market share. Moreover, the increasing demand for natural and organic products has led to the entry of many new players, which has further intensified the competition in the market.

Top Player’s Company Profiles

  • The Body Shop International Limited
  • L'Oreal SA
  • Estee Lauder Companies Inc.
  • Amway Corporation
  • Bare Escentuals, Inc.
  • Aveda Corporation
  • Aubrey Organics, Inc.
  • BioSecure SA
  • Burt's Bees, Inc.
  • Dabur India Limited
  • Himalaya Global Holdings Ltd.
  • Kao Corporation
  • Natura Cosmeticos SA
  • Nature's Gate, Inc.
  • Oriflame Cosmetics SA
  • Procter & Gamble Co.
  • Shiseido Company, Limited
  • The Clorox Company
  • Unilever PLC
  • Yves Rocher SA

Recent Developments

  • In February 2024, e-commerce investor Forum Brands acquired organic period care company Lola for an undisclosed sum. Offering a range of sanitary products made from organic cotton, Lola was founded in 2014 as consumers increasingly sought out personal care products with claims around natural ingredients and formulas. 
  • In January 2024, Tata Consumer Products Ltd (TCPL) acquired Organic India, backed by Fabindia, and Capital Foods, the maker of products under the brand name Ching's Secret.   
  • In November 2023, The Organic World (TOW), announced the launch of three new products under its plant-powered home care label, Osh. The Bengaluru-based company makes access to plant-based home cleaning solutions easier, without putting a big dent in the monthly budget.

Organic Personal Care Key Market Trends

  • One key market trend in the organic personal care market is the increasing demand for natural, organic, and sustainable products. Consumers are becoming more aware of the environmental impact of personal care products and are seeking out eco-friendly options. Brands are responding by incorporating natural and sustainable ingredients, using recyclable packaging, and implementing ethical and transparent business practices. The trend towards digitalization and e-commerce has also impacted the industry, with online sales channels becoming increasingly important for brand growth.

Organic Personal Care Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our global organic personal care market analysis, the market growth is driven by factors such as increasing consumer awareness of health and hygiene, the rising demand for natural and sustainable products, and the trend towards digitalization and e-commerce. The market includes a wide range of products such as skincare, haircare, oral care, and fragrance, with major players including Unilever, L'Oreal, and Procter & Gamble. Looking ahead, the market is likely to continue to evolve in response to changing consumer needs and preferences.

Report Metric Details
Market size value in 2023 USD 20.2 billion
Market size value in 2031 USD 45.72 billion
Growth Rate 9.5%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Haircare and Makeup
  • Distribution Channel
    • Online Stores and Offline Stores
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • The Body Shop International Limited
  • L'Oreal SA
  • Estee Lauder Companies Inc.
  • Amway Corporation
  • Bare Escentuals, Inc.
  • Aveda Corporation
  • Aubrey Organics, Inc.
  • BioSecure SA
  • Burt's Bees, Inc.
  • Dabur India Limited
  • Himalaya Global Holdings Ltd.
  • Kao Corporation
  • Natura Cosmeticos SA
  • Nature's Gate, Inc.
  • Oriflame Cosmetics SA
  • Procter & Gamble Co.
  • Shiseido Company, Limited
  • The Clorox Company
  • Unilever PLC
  • Yves Rocher SA

Recent Developments

  • In February 2024, e-commerce investor Forum Brands acquired organic period care company Lola for an undisclosed sum. Offering a range of sanitary products made from organic cotton, Lola was founded in 2014 as consumers increasingly sought out personal care products with claims around natural ingredients and formulas. 
  • In January 2024, Tata Consumer Products Ltd (TCPL) acquired Organic India, backed by Fabindia, and Capital Foods, the maker of products under the brand name Ching's Secret.   
  • In November 2023, The Organic World (TOW), announced the launch of three new products under its plant-powered home care label, Osh. The Bengaluru-based company makes access to plant-based home cleaning solutions easier, without putting a big dent in the monthly budget.
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Organic Personal Care Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Organic Personal Care Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Organic Personal Care Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Organic Personal Care Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Organic Personal Care Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Organic Personal Care Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Organic Personal Care Market size was valued at USD 20.2 billion in 2022 and is poised to grow from USD 22.12 billion in 2023 to USD 45.72 billion by 2031, growing at a CAGR of 9.5% in the forecast period (2024-2031).

The competitive landscape of the organic personal care market is highly diverse, with numerous companies operating in various segments of the market, including skincare, haircare, oral care, and more. Companies compete on various factors, including product quality, innovation, pricing, and marketing. In addition, the market is highly fragmented, with both multinational companies and local players competing for market share. Moreover, the increasing demand for natural and organic products has led to the entry of many new players, which has further intensified the competition in the market. 'The Body Shop International Limited', 'L'Oreal SA', 'Estee Lauder Companies Inc.', 'Amway Corporation', 'Bare Escentuals, Inc.', 'Aveda Corporation', 'Aubrey Organics, Inc.', 'BioSecure SA', 'Burt's Bees, Inc.', 'Dabur India Limited', 'Himalaya Holdings Ltd.', 'Kao Corporation', 'Natura Cosmeticos SA', 'Nature's Gate, Inc.', 'Oriflame Cosmetics SA', 'Procter & Gamble Co.', 'Shiseido Company, Limited', 'The Clorox Company', 'Unilever PLC', 'Yves Rocher SA', 'In February 2024, e-commerce investor Forum Brands acquired organic period care company Lola for an undisclosed sum. Offering a range of sanitary products made from organic cotton, Lola was founded in 2014 as consumers increasingly sought out personal care products with claims around natural ingredients and formulas. ', 'In January 2024, Tata Consumer Products Ltd (TCPL) acquired Organic India, backed by Fabindia, and Capital Foods, the maker of products under the brand name Ching's Secret.   ', 'In November 2023, The Organic World (TOW), announced the launch of three new products under its plant-powered home care label, Osh. The Bengaluru-based company makes access to plant-based home cleaning solutions easier, without putting a big dent in the monthly budget.'

One of the key drivers of the organic personal care market is the increasing consumer focus on personal hygiene and appearance, as individuals become more aware of the importance of self-care and grooming. This has led to a rising demand for a wide range of personal care products, including skincare, haircare, and oral care, as well as products for men and women of all ages. Furthermore, the growing aging population, increasing disposable incomes, and the trend towards natural and organic products are also driving the growth of the market.

One key market trend in the organic personal care market is the increasing demand for natural, organic, and sustainable products. Consumers are becoming more aware of the environmental impact of personal care products and are seeking out eco-friendly options. Brands are responding by incorporating natural and sustainable ingredients, using recyclable packaging, and implementing ethical and transparent business practices. The trend towards digitalization and e-commerce has also impacted the industry, with online sales channels becoming increasingly important for brand growth.

North America dominated the organic personal care market, with the United States being the largest market in the region. The growth of this market is primarily driven by an increase in consumer awareness of personal hygiene, rising demand for organic and natural products, and a growing aging population. Within North America, Canada is the fastest-growing market for personal care products. The Canada market is experiencing significant growth due to a growing middle-class population, rising disposable incomes, and increasing demand for premium personal care products.

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