Organic Personal Care Market Size, Share, Growth Analysis, By Type(Haircare and Makeup), By Distribution Channel(Online Stores and Offline Stores), By Region - Industry Forecast 2024-2031

Organic Personal Care Market size was valued at USD 20.2 billion in 2022 and is poised to grow from USD 22.12 billion in 2023 to USD 45.72 billion by 2031, growing at a CAGR of 9.5% in the forecast period (2024-2031).

The competitive landscape of the organic personal care market is highly diverse, with numerous companies operating in various segments of the market, including skincare, haircare, oral care, and more. Companies compete on various factors, including product quality, innovation, pricing, and marketing. In addition, the market is highly fragmented, with both multinational companies and local players competing for market share. Moreover, the increasing demand for natural and organic products has led to the entry of many new players, which has further intensified the competition in the market. 'The Body Shop International Limited', 'L'Oreal SA', 'Estee Lauder Companies Inc.', 'Amway Corporation', 'Bare Escentuals, Inc.', 'Aveda Corporation', 'Aubrey Organics, Inc.', 'BioSecure SA', 'Burt's Bees, Inc.', 'Dabur India Limited', 'Himalaya Holdings Ltd.', 'Kao Corporation', 'Natura Cosmeticos SA', 'Nature's Gate, Inc.', 'Oriflame Cosmetics SA', 'Procter & Gamble Co.', 'Shiseido Company, Limited', 'The Clorox Company', 'Unilever PLC', 'Yves Rocher SA', 'In February 2024, e-commerce investor Forum Brands acquired organic period care company Lola for an undisclosed sum. Offering a range of sanitary products made from organic cotton, Lola was founded in 2014 as consumers increasingly sought out personal care products with claims around natural ingredients and formulas. ', 'In January 2024, Tata Consumer Products Ltd (TCPL) acquired Organic India, backed by Fabindia, and Capital Foods, the maker of products under the brand name Ching's Secret.   ', 'In November 2023, The Organic World (TOW), announced the launch of three new products under its plant-powered home care label, Osh. The Bengaluru-based company makes access to plant-based home cleaning solutions easier, without putting a big dent in the monthly budget.'

One of the key drivers of the organic personal care market is the increasing consumer focus on personal hygiene and appearance, as individuals become more aware of the importance of self-care and grooming. This has led to a rising demand for a wide range of personal care products, including skincare, haircare, and oral care, as well as products for men and women of all ages. Furthermore, the growing aging population, increasing disposable incomes, and the trend towards natural and organic products are also driving the growth of the market.

One key market trend in the organic personal care market is the increasing demand for natural, organic, and sustainable products. Consumers are becoming more aware of the environmental impact of personal care products and are seeking out eco-friendly options. Brands are responding by incorporating natural and sustainable ingredients, using recyclable packaging, and implementing ethical and transparent business practices. The trend towards digitalization and e-commerce has also impacted the industry, with online sales channels becoming increasingly important for brand growth.

North America dominated the organic personal care market, with the United States being the largest market in the region. The growth of this market is primarily driven by an increase in consumer awareness of personal hygiene, rising demand for organic and natural products, and a growing aging population. Within North America, Canada is the fastest-growing market for personal care products. The Canada market is experiencing significant growth due to a growing middle-class population, rising disposable incomes, and increasing demand for premium personal care products.