Orthodontics Market Size, Share, Growth Analysis, By Product Type(Instruments, Supplies (Fixed (Brackets, Bands & Buccal Tubes, Archwires), By Age Group(Teens, and Adults), By End User(Dentist & Orthodontist Owned Practices, Others), By Region - Industry Forecast 2025-2032


Report ID: SQMIG35A2109 | Region: Global | Published Date: September, 2024
Pages: 165 |Tables: 69 |Figures: 75

Orthodontics Market Insights

Orthodontics Market size was valued at USD 7.3 Billion in 2023 and is poised to grow from USD 8.99 Billion in 2024 to USD 47.39 Billion by 2032, growing at a CAGR of 23.1% during the forecast period (2025-2032).

Orthodontics refers to a branch of dentistry that deals with the detection, prevention, and successful prevention of irregularities in the teeth and gums, correcting them. Braces are used in dentistry for healthy and functional teeth and improved cosmetic changes. This is done by aligning the edges of the teeth, correcting crooked teeth, and improving speech and chewing. As a result, these treatments dramatically improve a person’s overall oral health and appearance. Some commonly used dental instruments include braces, fixed spacers, removable spacers, dental implants, fillings and bonding. 

The increase in the market can be attributed to the increasing occurrence of malocclusion, growing attention approximately dental care, and technological advancements in orthodontic treatment approaches. The braces segment is anticipated to grow at the very best CAGR during the forecast length to the growing demand for aesthetic enamel alignment treatments amongst adults and youngsters. The archwires phase is likewise expected to witness excessive growth during the forecast period because of technological improvements which have caused the improvement of latest sorts of archwires with unique residences consisting of form memory alloys (SMA) wires. This can be attributed to the developing call for aesthetic tooth alignment treatment amongst this population institution.

US Orthodontics Market  is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024–2031

Global Market Size

USD 2763.71 million

Largest Segment

Hospital

Fastest Growth

Hospital

Growth Rate

10.7% CAGR

Global Orthodontics Market ($ Bn)
Country Share for North America Region (%)

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Orthodontics Market Segmental Analysis

Global Orthodontics Market is segmented by product type, age group, end user, and region. Based on Product Type, the market is segmented into Instruments, Supplies (Fixed (Brackets, Bands & Buccal Tubes, Archwires, Others) Removable (Aligners, Retainers, Others)). Based on Age Group, the market is segmented into Teens, and Adults. Based on End-user, the market is segmented into Dentist & Orthodontist Owned Practices, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Orthodontics Market Analysis by End Use 

The dental clinics segment is dominating the orthodontics market with maximum share. Dental clinics are a vital part of the orthodontics market, providing cosmetic and non-cosmetic services to patients. These clinics offer a wide range of treatments, from regular check-ups and cleanings to complicated restorative and cosmetic processes. The convenience, personalized care, and specialized expertise that is accessible at dental clinics make them one of the ideal choices for several patients. With an increase of group practices and specialized dental centers, this segment is experiencing huge growth. Dental clinics are also using new technologies like digital dentistry and telemedicine, improving patient experience and smoothening administrative procedures. 

The hospital segment is witnessing the fastest growth in the orthodontics market. This segment consists of dental departments in the hospitals that provide a range of services. They emphasize more on complex and emergency dental care. These services consist of oral surgeries, trauma management, and treatments that need general anesthesia or multi-disciplinary care. Hospitals are well-equipped to manage vital conditions that need skilled professionals, like reconstructive surgeries and treatments for oral cancer. The segment is also benefiting from the increasing partnership between dental professionals and other healthcare providers, along with enhanced healthcare infrastructure. The hospital segment plays a vital part in offering high-quality dental care, especially in conditions that need advanced medical intervention. 

Orthodontics Market Analysis by Age Group 

The adult segment accounted for the largest share at 60.2% in 2023 and is dominating the market at the highest CAGR during the forecast period. As dental diseases are very common in the population and apart from affecting the quality of life, they can cause problems such as preservation of tooth enamel, impaired oral function, such as chewing, swallowing and language, and greater susceptibility to shock results. Nowadays, acceptable aesthetics, including perfectly aligned teeth play an important role in society. Growing dental anxiety is most evident among teenagers. Aligner therapy is one of the fastest growing areas in dentistry, driven largely by patients who find it a simpler, more convenient and more discreet option than fixed appliances. 

Teen segment is expected to be the fastest growing region in the major growth over the forecast period. FDA approved, Invisalign clear aligners by Align Technology, used in the treatment of 5 million people in 2018 and global Invisalign shipments to adolescents reached 87.1 thousand in 2018. According to NCBI, Grade I prevalence and Class II malcontinences are highest in population. The adoption has gradually increased because many young people need to avoid the inconvenience of metal bracelets and are aesthetically pleasing. For these reasons, most adolescents choose clear harmony to treat their arthritis. More than 1 million teenagers have started dental treatment with Invisalign clear aligners.

Global Orthodontics Market By Age Group (%)

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Orthodontics Market Regional Insights

North America is expected to hold the largest share in the market during the forecast period owing to high prevalence of dental problems, increasing awareness, rising dental procedures and increasing population in this region. American Association of Dentists recommends start visiting for dental check-ups regular visits help identify dental problems early so treatment can begin on time. This is also expected to grow the market. North America dominated the global market in terms of revenue share in 2022 with a market size of $7 million. This can be attributed to the availability of well-established healthcare infrastructure, coupled with increased awareness and relatively higher disposable income, coherent availability of insurance for dental treatment. Furthermore, the number of research programs by key players is anticipated to boost the growth of the region. 

The global orthodontics market in Asia-Pacific is also expected to grow significantly, owing to increasing dental tourism, increasing dental tourism, increased awareness of dental collections, and dental care increases. For instance, due to various methods and advanced technology, India is becoming one of the preferred destinations for dental tourism in the world. India has been one of the most promising countries in all types of medical or dental treatments at very affordable prices. Indian dentistry is fast catching up as aimed at medical tourists due to its affordability, easy availability and highly affordable prices. The Wylie Foundation for an aligner technology development program focused on improving treatments for patients living with facial deformities caused by rare genetic diseases such as Treacher Collins syndrome (TCS). Asia Pacific is expected to witness lucrative growth during the forecast period owing to increasing population and prevalence associated with oral conditions such as crowded and irregular teeth among others driving demand for appliances repair teeth in this region.

Global Orthodontics Market By Geography
  • Largest
  • Fastest

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Orthodontics Market Dynamics

Orthodontics Market Driver

Increasing People’s Awareness for Market Development 

  • Another factor driving the growth of the dental market is the increasing dental awareness of the public. For instance, the American Dental Association (ADA) is keen to spread awareness among people about the importance of oral health and hygiene, which could lead to market growth. Orthodontics is about more than a beautiful smile, it includes correcting bad gums, repositioning imperfect jaws and, reducing tooth decay, and correcting crooked teeth, enhancing overall oral health this increases the demand for dental care, driving the market growth. 

High Prevalence of Dental Diseases Has Driven the Market Growth 

  • One of the major factors expected to fuel the growth of the global dental market during the forecast period is the increasing incidence of dental diseases across the globe. Thus, with the increasing incidence of dental diseases, the demand for dental care is also increasing rapidly. According to the World Health Organization (WHO), more than 2 billion people worldwide are suffering from chronic tooth decay and 514 million children are suffering from primary tooth decay and this is also driving the growth of the market. 

Restraints 

High Medical Costs to Restrain the Market Growth 

  • One of the major factors expected to restrain the growth of the global orthodontics market is the rising cost of treatment. Dental care is expensive and completely inaccessible to the public compared to traditional dental care; the costs are much higher. For example, the Invisalign Clear Aligner treatment can cost between US$ 2,000 and 8,000 in the US. Also, the price of the steel insert is approximately US. $2,500 and ceramic fillers cost about US$2,000, $3,000 to $10,000. However, the cost of treatment depends mainly on the recommended treatment and associated devices. 

Adverse Effects of Dental Treatments to Hamper the Market Growth 

  • Another factor hampering the growth of the global orthodontics market is the side effects of dental treatment. For example, dental implants are associated with many adverse effects such as pain, resorption, arthritis, muscle changes, and/or TMD (temporomandibular disorder). Dentists should be aware of these side effects and risks attached to them. Risks associated with restenosis include length of treatment, vein length and size, history of depression, temperament, and genetic predisposition. These factors have raised understandable concerns that it will discourage patients from treatment will be chosen.

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Orthodontics Market Competitive Landscape

The orthodontics market is highly competitive, with both prominent global players and emerging regional companies contributing to its growth. Leading companies such as Align Technology, Inc., 3M, Dentsply Sirona dominate the market, especially important for Align Technology's strong brand and constant innovation, known for its Invisalign product in aligners sleep and advanced dental repair devices. Traditional brace manufacturers such as Ormco Corporation and American Orthodontics remain major players offering a wide range of metal and ceramic braces with advances in 3D printing and digital dentistry. Strategic partnerships, acquisitions, and product development to enter the market are common strategies companies use to maintain or expand their market share.

Orthodontics Market Top Player’s Company Profiles

  • Great Lakes Dental Technologies 
  • DB Orthodontics 
  • Align Technology, Inc. 
  • Danaher Corporation 
  • 3M Company 
  • Dentsply Sirona Inc. 
  • Henry Schein, Inc. 
  • G&H Orthodontics, Inc. 
  • Rocky Mountain Orthodontics, Inc. 
  • American Orthodontics Corporation 
  • TP Orthodontics, Inc. 
  • Ultradent Products Inc. 
  • ClearCorrect, LLC 
  • Ormco Corporation 
  • Smartee 
  • Scheu Dental GmbH 
  • FORESTADENT Bernhard Foerster GmbH 
  • Dentaurum GmbH & Co. KG 
  • Leone S.p.A. 
  • TP Orthodontics, Inc.

Orthodontics Market Recent Development

  • In April 2023: Orthodontic Details partnered with suppliers such as 3M, DynaFlex, G&H Orthodontics, and Reliance Orthodontic Products to validate products and solutions. 
  • In February 2023: Koninklijke Phillips N.V. has partnered with Candid Care Company to offer an expanded line of integrated oral health care products, including tooth preparations and teeth whitening products. 
  • In January 2022: Carestream Dental LLC. partnered with a U.S.-based dental intelligence company called Overjet offering an AI-powered X-ray analysis tool to detect decay and quantify bone loss.

Orthodontics Key Market Trends

  • Rise in Dental Attention: Proper oral hygiene is essential for healthy teeth and gums. The goal of oral health education is to improve knowledge, so that variable oral health practices that contribute to good oral health can be adopted. U.S. Centers for Disease Control and Prevention (CDC) Supports national efforts to reduce gum disease and improve oral health through effective interventions CDC provides funding, guidance, and support to state or territorial health departments maintain oral health and implement and evaluate oral health interventions. This trend is expected to continue during the forecast period, driving the growth of the market. 
  • Rising Widespread Use of 3D Printing: 3D printing offers an advantage over traditional workflows by enabling the direct printing of computer-aided dental design (CAD) files of a patient 3D printing is adopted by root-focused dental companies advanced storage by the user. Major companies like these have also been investing in 3D printers, as they offer advantages such as business process integration and easy treatment scalability compared to traditional models. This trend is expected to continue during the forecast period, driving market growth.

Orthodontics Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.  

According to SkyQuest analysis, the orthodontics market is growing hastily due to the increasing demand for advanced dental and the cosmetic treatments. This marketplace is driven by way of increasing cognizance of dental health, the rise of bad tooth (awful enamel), and growing adoption of cosmetic dentistry to enhance personal appearance. Technological advances, along with clean aligner there may be 3D printing of custom dentures, for greater dental flexibility, extra effective solutions, consolation and restraint in comparison to standard steel braces. Despite the growth, the marketplace faces challenges, including the excessive value of dental treatment and restrained get access to primary care in developing regions but as disposable profits increases and the dental care increases particularly in rising markets, the demand for dental care is expected to upward push. The expansion of virtual dentistry such as the teledentistry and AI-driven remedy planning brings sizable opportunities to the marketplace. These improvements simplify research, enhance affected person experience, and enable dentists to deliver personalized care, contributing to the increase of the orthodontics marketplace.

Report Metric Details
Market size value in 2022 USD 5.6 billion
Market size value in 2031 USD 38.5 billion
Growth Rate 23.1%
Base year 2023
Forecast period 2024–2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product Type
    • Instruments, Supplies (Fixed (Brackets, Bands & Buccal Tubes, Archwires, Others) Removable (Aligners, Retainers, Others))
  • Age Group
    • Teens, and Adults
  • End User
    • Dentist & Orthodontist Owned Practices, Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Great Lakes Dental Technologies 
  • DB Orthodontics 
  • Align Technology, Inc. 
  • Danaher Corporation 
  • 3M Company 
  • Dentsply Sirona Inc. 
  • Henry Schein, Inc. 
  • G&H Orthodontics, Inc. 
  • Rocky Mountain Orthodontics, Inc. 
  • American Orthodontics Corporation 
  • TP Orthodontics, Inc. 
  • Ultradent Products Inc. 
  • ClearCorrect, LLC 
  • Ormco Corporation 
  • Smartee 
  • Scheu Dental GmbH 
  • FORESTADENT Bernhard Foerster GmbH 
  • Dentaurum GmbH & Co. KG 
  • Leone S.p.A. 
  • TP Orthodontics, Inc.
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Orthodontics Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Orthodontics Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Orthodontics Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Orthodontics Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Orthodontics Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Orthodontics Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Orthodontics Market size was valued at around USD 5.6 billion in 2022 and is expected to rise from USD 7.3 billion in 2023 to reach a value of USD 38.5 billion by 2031, at a CAGR of 23.1% over the forecast period (2024–2031).

The orthodontics market is highly competitive, with both prominent global players and emerging regional companies contributing to its growth. Leading companies such as Align Technology, Inc., 3M, Dentsply Sirona dominate the market, especially important for Align Technology's strong brand and constant innovation, known for its Invisalign product in aligners sleep and advanced dental repair devices. Traditional brace manufacturers such as Ormco Corporation and American Orthodontics remain major players offering a wide range of metal and ceramic braces with advances in 3D printing and digital dentistry. Strategic partnerships, acquisitions, and product development to enter the market are common strategies companies use to maintain or expand their market share. 'Great Lakes Dental Technologies ', 'DB Orthodontics ', 'Align Technology, Inc. ', 'Danaher Corporation ', '3M Company ', 'Dentsply Sirona Inc. ', 'Henry Schein, Inc. ', 'G&H Orthodontics, Inc. ', 'Rocky Mountain Orthodontics, Inc. ', 'American Orthodontics Corporation ', 'TP Orthodontics, Inc. ', 'Ultradent Products Inc. ', 'ClearCorrect, LLC ', 'Ormco Corporation ', 'Smartee ', 'Scheu Dental GmbH ', 'FORESTADENT Bernhard Foerster GmbH ', 'Dentaurum GmbH & Co. KG ', 'Leone S.p.A. ', 'TP Orthodontics, Inc.'

Another factor driving the growth of the dental market is the increasing dental awareness of the public. For instance, the American Dental Association (ADA) is keen to spread awareness among people about the importance of oral health and hygiene, which could lead to market growth. Orthodontics is about more than a beautiful smile, it includes correcting bad gums, repositioning imperfect jaws and, reducing tooth decay, and correcting crooked teeth, enhancing overall oral health this increases the demand for dental care, driving the market growth. 

Rise in Dental Attention: Proper oral hygiene is essential for healthy teeth and gums. The goal of oral health education is to improve knowledge, so that variable oral health practices that contribute to good oral health can be adopted. U.S. Centers for Disease Control and Prevention (CDC) Supports national efforts to reduce gum disease and improve oral health through effective interventions CDC provides funding, guidance, and support to state or territorial health departments maintain oral health and implement and evaluate oral health interventions. This trend is expected to continue during the forecast period, driving the growth of the market. 

North America is expected to hold the largest share in the market during the forecast period owing to high prevalence of dental problems, increasing awareness, rising dental procedures and increasing population in this region. American Association of Dentists recommends start visiting for dental check-ups regular visits help identify dental problems early so treatment can begin on time. This is also expected to grow the market. North America dominated the global market in terms of revenue share in 2022 with a market size of $7 million. This can be attributed to the availability of well-established healthcare infrastructure, coupled with increased awareness and relatively higher disposable income, coherent availability of insurance for dental treatment. Furthermore, the number of research programs by key players is anticipated to boost the growth of the region. 

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