Orthodontics Market Size, Share, Growth Analysis, By Product Type(Instruments, Supplies (Fixed (Brackets, Bands & Buccal Tubes, Archwires), By Age Group(Teens, and Adults), By End User(Dentist & Orthodontist Owned Practices, Others), By Region - Industry Forecast 2024-2031

Global Orthodontics Market size was valued at around USD 5.6 billion in 2022 and is expected to rise from USD 7.3 billion in 2023 to reach a value of USD 38.5 billion by 2031, at a CAGR of 23.1% over the forecast period (2024–2031).

The orthodontics market is highly competitive, with both prominent global players and emerging regional companies contributing to its growth. Leading companies such as Align Technology, Inc., 3M, Dentsply Sirona dominate the market, especially important for Align Technology's strong brand and constant innovation, known for its Invisalign product in aligners sleep and advanced dental repair devices. Traditional brace manufacturers such as Ormco Corporation and American Orthodontics remain major players offering a wide range of metal and ceramic braces with advances in 3D printing and digital dentistry. Strategic partnerships, acquisitions, and product development to enter the market are common strategies companies use to maintain or expand their market share. 'Great Lakes Dental Technologies ', 'DB Orthodontics ', 'Align Technology, Inc. ', 'Danaher Corporation ', '3M Company ', 'Dentsply Sirona Inc. ', 'Henry Schein, Inc. ', 'G&H Orthodontics, Inc. ', 'Rocky Mountain Orthodontics, Inc. ', 'American Orthodontics Corporation ', 'TP Orthodontics, Inc. ', 'Ultradent Products Inc. ', 'ClearCorrect, LLC ', 'Ormco Corporation ', 'Smartee ', 'Scheu Dental GmbH ', 'FORESTADENT Bernhard Foerster GmbH ', 'Dentaurum GmbH & Co. KG ', 'Leone S.p.A. ', 'TP Orthodontics, Inc.'

Another factor driving the growth of the dental market is the increasing dental awareness of the public. For instance, the American Dental Association (ADA) is keen to spread awareness among people about the importance of oral health and hygiene, which could lead to market growth. Orthodontics is about more than a beautiful smile, it includes correcting bad gums, repositioning imperfect jaws and, reducing tooth decay, and correcting crooked teeth, enhancing overall oral health this increases the demand for dental care, driving the market growth. 

Rise in Dental Attention: Proper oral hygiene is essential for healthy teeth and gums. The goal of oral health education is to improve knowledge, so that variable oral health practices that contribute to good oral health can be adopted. U.S. Centers for Disease Control and Prevention (CDC) Supports national efforts to reduce gum disease and improve oral health through effective interventions CDC provides funding, guidance, and support to state or territorial health departments maintain oral health and implement and evaluate oral health interventions. This trend is expected to continue during the forecast period, driving the growth of the market. 

North America is expected to hold the largest share in the market during the forecast period owing to high prevalence of dental problems, increasing awareness, rising dental procedures and increasing population in this region. American Association of Dentists recommends start visiting for dental check-ups regular visits help identify dental problems early so treatment can begin on time. This is also expected to grow the market. North America dominated the global market in terms of revenue share in 2022 with a market size of $7 million. This can be attributed to the availability of well-established healthcare infrastructure, coupled with increased awareness and relatively higher disposable income, coherent availability of insurance for dental treatment. Furthermore, the number of research programs by key players is anticipated to boost the growth of the region.