USD 26.01 billion
Out Of Home Advertising Market Size, Share, Growth Analysis, By Type(Billboards, Shelters, Transit displays), Purpose (Brand Awareness, Promotions and Sales), By End User(Consumer Goods and Retail), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25Z2011 |
Region:
Global |
Published Date: December, 2024
Pages:
165
|Tables:
63
|Figures:
75
Out Of Home Advertising Market Insights
Out Of Home Advertising Market size was valued at USD 28.48 Billion in 2023 and is poised to grow from USD 31.24 Billion in 2024 to USD 67.96 Billion by 2032, growing at a CAGR of 9.7% during the forecast period (2025-2032).
The Out of Home Advertising segment may link ad exposure to brand sentiment. Also provide exposure to purchase intent, website visits, app downloads, and more through location data integration. Marketers can now securely invest in out-of-home advertising because they can see a direct link between exposure and the outcomes that matter most to them. All these factors are fueling the growth of the out-of-home marketing market to a greater extent during the analysis period.
US Out Of Home Advertising Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Billboards
Fastest Growth
Billboards
Growth Rate
9.7% CAGR
Global Out of Home Advertising Market 2021-2028 ($ Bn)
Country Share for North America Region- 2021 (%)
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Out Of Home Advertising Market Segmental Analysis
Global Out Of Home Advertising Market is segmented by Type, by Purpose, by End User and by Region. Based on Type, the market is segmented into Billboards, Transit Advertising, Street Furniture, Digital Out-of-Home (DOOH), Others. Based on Purpose, the market is segmented into Brand Awareness, Promotions and Sales, Others. Based on End User, the market is segmented into Consumer Goods and Retail, Automotive Industry, Real Estate and Property Development, Entertainment and Media, Hospitality and Tourism, Financial Services, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Out Of Home Advertising Market Analysis by Type
The out-of-home advertising market is divided into Billboards, Shelters, Transit displays, and Street furniture of which billboards held the largest market share in the year 2021 and are expected to dominate the segment throughout the analysis period. The major reason for their supremacy is their unavoidable presence as it can't be turned off or skipped or switched between like any other source of marketing. These boards are the old-fashioned marketing strategy for all companies as it helps build brand image and trust regarding the brand among the audience. Hence such marketing strategies are followed by all the companies and are not easily replaceable which is raising the demand for the out-of-home advertising market in the longer run.
Global Out of Home Advertising Market By Type, 2021 (%)
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Out Of Home Advertising Market Regional Insights
In 2021, the Asia-Pacific region held approximately 30% of the outdoor advertising market share globally. The main contributor to this dominance in the region is the presence of large growing economies like China. Growing investments in marketing and brand building by companies are some of the main reasons for this dominance. This is expected to grow with time as more companies and brands are entering the business segment and require to reach out to the audience which could be easily gained through out-of-home advertising strategies which will also propel the growth of the out-of-home advertising market during the analysis period.
Global Out of Home Advertising Market By Geography, 2021 - 2028
- Largest
- Fastest
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Out Of Home Advertising Market Dynamics
Out Of Home Advertising Market Driver
- The growing use of digital billboards is one of the major driving factors for the out-of-home advertising market. These digital billboards could be placed anywhere near the required audience. The portable properties of these boards are the main reason for the growth of digital billboard advertisements. The advanced features such as light emission and glowing throughout the day and night make it a viable choice for the business to advertise through it and in turn increase the demand of the out-of-home advertising market during the analysis period.
Out Of Home Advertising Market Restraint
- The growing use of smartphones and the penetration of the internet to various corners of the world is increasing the demand for digital marketing strategies. These strategies can be used for showing a specific type of advertisement for a specific type of customer and that can lead to better lead conversion which is a major restraining factor for the out-of-home advertising market during the analysis period.
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Out Of Home Advertising Market Competitive Landscape
The Out of Home Advertising market is relatively fragmented, with high competition. Few large players, like JCDecaux SA, Ströer SE & Co, and Clear Channel Outdoor Holdings Inc, now control the market in terms of market share. These industry leaders are extending their customer base across several areas, and many corporations are creating strategic and collaborative initiatives with other start-up enterprises to enhance their market share and profitability.
Out Of Home Advertising Market Top Player’s Company Profiles
- JCDecaux SA
- Clear Channel Outdoor Holdings Inc.
- Outfront Media Inc.
- Lamar Advertising Company
- oOh!media Limited
- Ocean Outdoor Limited
- Adams Outdoor Advertising
- Ströer SE & Co. KGaA
- Vector Media
- Firefly
- Clear Channel Outdoor Holdings, Inc.
- NEC Display Solutions Ltd
- DaKTronics
- BroadSign International LLC
- Mvix, Inc.
Out Of Home Advertising Market Recent Developments
- In May 2022, a US-based outdoor advertising company called Clear Channel Outdoor announced its new brand advertising to stand out to customers at the street level with the out-of-home advertising campaign. This will help businesses by providing them with a fully customizable advertising transport shelter that will be tailored to how the business wants to advertise to grab customers and enhance the product involvement.
- In May 2022, a US-based outdoor advertising company, OutFront Media, acquired billboard assets in the various counties which account for front static displays, digital displays, posters, and walls. Which will help to hold a large portion of the out-of-home advertising market and dominate the segment.
Out Of Home Advertising Key Market Trends
- Using analytical tools for efficiently increasing ad reach and attaining customers’ attention are some of the recent trends witnessed in the out-of-home advertising market. Now the advertisers can manage ad campaigns remotely through these tools. The involvement of analytics in the advertising campaign gives power to the company to analyze and track customer engagement with the product campaign through out-of-home advertisements.
- This all attracts investment into the segment and helps develop more advanced analytics software tools to analyze and increase efficiency as well as provide marketing solutions to the businesses.
Out Of Home Advertising Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our analysis, the billboard segment held the largest market share in the year 2021 and is expected to dominate the segment throughout the analysis period. the Asia Pacific region held around 30% of the out-of-home advertising market share globally. The main contributor to this dominance in the region is the presence of large growing economies like China and India. Growing investments in marketing and brand building by companies are some of the main reasons for this dominance.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 28.48 Billion |
| Market size value in 2032 | USD 67.96 Billion |
| Growth Rate | 9.7% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Out Of Home Advertising Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Out Of Home Advertising Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Out Of Home Advertising Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Out Of Home Advertising Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Out Of Home Advertising Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Out Of Home Advertising Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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