What is the global market size of Out Of Home Advertising Market?

Global Out of Home Advertising Market was valued at USD 33.13 Billion in 2021, and it is expected to reach a value of USD 49.16 Billion by 2028, at a CAGR of 5.81% over the forecast period (2022-2028). Read More

Out Of Home Advertising Market Size, Share, Growth Analysis, By Type(Billboards, Shelters, Transit displays, Street furniture), By Platform(Physical Outdoor Advertising, Digital Outdoor Advertising), By Region - Industry Forecast 2024-2031

Report ID: SQMIG25Z2011 | Region: Global | Published Date: February, 2024
Pages: 165 | Tables: 63 | Figures: 75

Out Of Home Advertising Market Insights

Out Of Home Advertising Market size was valued at USD 26.01 billion in 2019 and is poised to grow from USD 28.48 billion in 2023 to USD 61.95 billion by 2031, growing at a CAGR of 9.7% in the forecast period (2024-2031).

The Out of Home Advertising segment may link ad exposure to brand sentiment. Also provide exposure to purchase intent, website visits, app downloads, and more through location data integration. Marketers can now securely invest in out-of-home advertising because they can see a direct link between exposure and the outcomes that matter most to them. All these factors are fueling the growth of the out-of-home marketing market to a greater extent during the analysis period.

US Out Of Home Advertising Market is poised to grow at a sustainable CAGR for the next forecast year.

Out Of Home Advertising Market Report Snapshots

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The Out of Home Advertising market is relatively fragmented, with high competition. Few large players, like JCDecaux SA, Ströer SE & Co, and Clear Channel Outdoor Holdings Inc, now control the market in terms of market share. These industry leaders are extending their customer base across several areas, and many corporations are creating strategic and collaborative initiatives with other start-up enterprises to enhance their market share and profitability. 'Daktronics Inc.', 'Lamar Advertising Co', 'JCDecaux', 'Clear Channel Outdoor', 'Outfront Media Inc.', 'Ströer SE & Co. KGaA', 'APG|SGA SA', 'Outdoor Advertising Market (GOAM)', 'oOh!media Limited', 'Adams Outdoor Advertising', 'Intersection', 'Exterion Media', 'Primedia Outdoor', 'Ocean Outdoor Limited', 'Pattison Outdoor Advertising', 'Fairway Outdoor Advertising', 'Broadsign International LLC', 'Vector Media', 'Zoom Media', 'Ayuda Media Systems'

The growing use of digital billboards is one of the major driving factors for the out-of-home advertising market. These digital billboards could be placed anywhere near the required audience. The portable properties of these boards are the main reason for the growth of digital billboard advertisements. The advanced features such as light emission and glowing throughout the day and night make it a viable choice for the business to advertise through it and in turn increase the demand of the out-of-home advertising market during the analysis period.

Using analytical tools for efficiently increasing ad reach and attaining customers’ attention are some of the recent trends witnessed in the out-of-home advertising market. Now the advertisers can manage ad campaigns remotely through these tools. The involvement of analytics in the advertising campaign gives power to the company to analyze and track customer engagement with the product campaign through out-of-home advertisements.

In 2021, the Asia-Pacific region held approximately 30% of the outdoor advertising market share globally. The main contributor to this dominance in the region is the presence of large growing economies like China. Growing investments in marketing and brand building by companies are some of the main reasons for this dominance. This is expected to grow with time as more companies and brands are entering the business segment and require to reach out to the audience which could be easily gained through out-of-home advertising strategies which will also propel the growth of the out-of-home advertising market during the analysis period.

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Out Of Home Advertising Market Size, Share, Growth Analysis, By Type(Billboards, Shelters, Transit displays, Street furniture), By Platform(Physical Outdoor Advertising, Digital Outdoor Advertising), By Region - Industry Forecast 2024-2031

Out Of Home Advertising Market Insights

Out Of Home Advertising Market Report Snapshots

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