What is the global market size of Over-the-Top/OTT Market?

Over-the-Top/OTT Market size was valued at USD 150.51 billion in 2021 and is poised to grow from USD 190.32 billion in 2022 to USD 1241.6 billion by 2030, growing at a CAGR of 26.42% in the forecast period (2023-2030).

Over-the-Top/OTT Market Size, Share, Growth Analysis, By Device Type(Smartphones & Tablets, Desktops & Laptops, and IPTV & Consoles), By Content Type(Video, Audio/VoIP, Games, and Communication), By Revenue Model(Subscription, Advertisement, Transaction), By End-User(Media & Entertainment, Education & Learning, Autonomous driving, Gaming), By Region - Industry Forecast 2024-2031

Q: Who are the key vendors in the Global Over-the-Top/OTT Market?

The global markets are characterized by a fragmented landscape and fierce competition among industry participants. The players have focused their efforts on bolstering their market position through mergers and acquisitions, alliances, and global development. These techniques assist businesses in expanding their geographic reach and improving their service offerings in both domestic and foreign markets. 'Netflix', 'Amazon', 'Microsoft', 'Disney+ Hotstar', 'Hulu', 'YouTube TV', 'Apple TV+', 'HBO Max', 'Peacock TV', 'Sling TV', 'Fubo TV', 'ESPN+', 'CBS All Access', 'Vimeo', 'DAZN', 'Crunchyroll', 'Vudu', 'Tubi TV', 'Sony Liv', 'Zee5', 'Stan'

Report ID: SQMIG50I2003 | Region: Global | Published Date: July, 2001
Pages: 260 | Tables: 120 | Figures: 78

Over-the-Top/OTT Market Insights

Over-the-Top/OTT Market size was valued at USD 150.51 billion in 2019 and is poised to grow from USD 190.32 billion in 2023 to USD 1241.6 billion by 2031, growing at a CAGR of 26.42% in the forecast period (2024-2031).

Over-the-Top/OTT (OTT) is a platform that allows access to film and television content by using a high-speed internet connection instead of cable or satellite that is provider-based. OTT acceptance has considerably assisted the video, podcast, and audio streaming offerings. The narrow type selections, packaging options, wider device availability, internet penetration, and overall cheaper costs are all contributing to increased acceptance. Furthermore, the rising demand for personalized data has resulted in a huge increase in the use of OTT devices.

OTT has gained enormous popularity due to effective social media marketing that has sold OTTs as a “healthier” alcohol choice. OTT's growth is also due to numerous manufacturers entering the market and offering a large variety of products and multiple product launches.

US Over-the-Top/OTT Market is poised to grow at a sustainable CAGR for the next forecast year.

Over-the-Top/OTT Market Report Snapshots

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The markets are characterized by a fragmented landscape and fierce competition among industry participants. The players have focused their efforts on bolstering their market position through mergers and acquisitions, alliances, and development. These techniques assist businesses in expanding their geographic reach and improving their service offerings in both domestic and foreign markets. 'Netflix', 'Amazon', 'Microsoft', 'Disney+ Hotstar', 'Hulu', 'YouTube TV', 'Apple TV+', 'HBO Max', 'Peacock TV', 'Sling TV', 'Fubo TV', 'ESPN+', 'CBS All Access', 'Vimeo', 'DAZN', 'Crunchyroll', 'Vudu', 'Tubi TV', 'Sony Liv', 'Zee5', 'Stan'

OTT market is gaining momentum in recent times due to its demand in emerging economies. Wide availability of content, increasing SVoD services, live streaming channels, gaming during lockdown and availability of freemium models are some of the factors bolstering demand for the market.

More live streaming channels are expected to be offered by OTT operators in the future. Furthermore, OTT content will undergo a significant transition, with breaking news hitting Periscope, Facebook Live, and possibly YouTube. Broadcasters in the US are cooperating with multichannel video programming distributors (MVPDs) to provide a ready version of live and linear feeds that may be bundled as OTT products, supporting industry growth.

North America accounted for a noteworthy share of the market. In the US, 64 million homes are using OTT, with an average once-a-month viewing value of more than 80 hours of OTT data. Furthermore, OTT content types mostly related to education, games, and entertainment are seeing increased developments, with more than 60% reach among homes with Wi-Fi. The use of Over-the-Top/OTT (OTT) in sports is getting more widespread. Rising content gaining expenditure throughout this area proves how many companies are incoming the OTT field.

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Over-the-Top/OTT Market Insights

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