USD 366.89 billion
Packaging Printing Market Size, Share, Growth Analysis, By Packaging Type (Labels & Tags, Flexibles), By Printing Technology (Flexography Printing Technology, Rotogravure Printing Technology), By Printing Ink, By Application, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG15H2052 |
Region:
Global |
Published Date: December, 2024
Pages:
157
|Tables:
92
|Figures:
76
Packaging Printing Market Insights
Packaging Printing Market size was valued at USD 382.3 Billion in 2023 and is poised to grow from USD 398.36 Billion in 2024 to USD 553.61 Billion by 2032, growing at a CAGR of 4.20% during the forecast period (2025-2032).
One of the primary drivers of the packaging printing market is the rising demand for packaged goods across various industries such as food and beverages, pharmaceuticals, cosmetics, and consumer goods. With increasing disposable income and changing consumer preferences, there is a growing need for attractive and informative packaging that can influence purchase decisions. This has propelled the demand for advanced packaging printing technologies. Moreover, the e-commerce sector has witnessed substantial growth in recent years, leading to a surge in demand for efficient packaging solutions. E-commerce companies rely heavily on packaging printing to create visually appealing packaging designs, ensure product safety during transit, and deliver a memorable unboxing experience for customers.
The booming e-commerce industry is fueling the demand for packaging printing globally.Various printing technologies such as flexography, lithography, gravure, digital printing, and screen printing are utilised in packaging printing. Flexography is the most widely used technology due to its cost-effectiveness and versatility across different substrates. The end-use industries driving the packaging printing market include food and beverages, pharmaceuticals, personal care and cosmetics, household products, and others. The food and beverages sector is the largest consumer of packaging printing, as it requires eye-catching designs, product information, and regulatory compliance.
US Packaging Printing Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Digital Printing
Fastest Growth
Digital Printing
Growth Rate
4.20% CAGR
Global Packaging Printing Market ($ Bn)
Country Share for Asia Pacific Region (%)
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Packaging Printing Market Segmental Analysis
Global Packaging Printing Market is segmented by packaging type, printing technology, printing ink, application and region. Based on packaging type, the market is segmented into labels & tags, flexibles, corrugated, folding cartons, others. Based on printing technology, the market is segmented into flexography printing technology, rotogravure printing technology, offset printing technology, digital printing technology, screen printing. Based on printing ink, the market is segmented into solvent-based ink, UV-based, aqueous ink, others. Based on application, the market is segmented into food & beverage, household & cosmetic products, pharmaceuticals, others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Packaging Printing Market Analysis by Type
The dominance of digital printing can be attributed to its ability to cater to the increasing demand for personalised and customised packaging solutions. With consumers seeking unique and engaging packaging experiences, brands are leveraging digital printing to create visually appealing designs, incorporate variable content, and implement innovative packaging concepts. The flexibility and versatility of digital printing make it a preferred choice for on-demand printing, prototyping, and versioning.
While digital printing is the dominant type in the packaging printing market, it is also the fastest-growing segment. The technology's ability to provide short print runs, quick turnaround times, and customization options aligns well with the evolving consumer preferences and market dynamics. As brands strive to deliver personalised packaging experiences, the demand for digital printing is expected to continue growing.
Packaging Printing Market Analysis by Application
The Food & Beverage industry accounts for a significant share of the packaging printing market. The demand for attractive and informative packaging in the food and beverage sector is driven by factors such as increasing consumer awareness, changing lifestyles, and the need for product differentiation. The dominant position of the Food & Beverage segment is primarily due to the vast range of food and beverage products that require packaging, including packaged food, beverages, confectionery, dairy products, and more.
On the other hand, the Pharmaceuticals & Healthcare sector is experiencing rapid growth in the packaging printing market. This growth is driven by factors such as the increasing global population, rising healthcare expenditure, and a growing emphasis on healthcare and wellness. The Pharmaceuticals & Healthcare sector requires specialised packaging printing solutions to ensure product safety, information accuracy, and compliance with regulatory guidelines. The demand for pharmaceutical packaging, medical device packaging, and healthcare product labelling has contributed to the fast-paced growth of this segment.
Global Packaging Printing Market By Type
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Packaging Printing Market Regional Insights
Asia Pacific emerged as the dominant region in the packaging printing market due to several factors. The region's strong manufacturing base, coupled with its large population and rising disposable incomes, has led to increased demand for packaged goods. Countries like China, India, and Japan are major contributors to the packaging industry in the region. The growth of e-commerce, retail, and food and beverage sectors in Asia Pacific has further fueled the demand for packaging printing solutions. Additionally, technological advancements, government initiatives to attract investments, and a favourable business environment have contributed to the dominance of Asia Pacific in the global market.
Latin America is experiencing significant growth and is the fastest-growing region in the packaging printing market. The region is witnessing increasing urbanisation, a growing middle-class population, and changing consumer preferences, which have boosted the demand for packaged goods. Rising disposable incomes and improved standards of living have led to a surge in consumption patterns, thereby driving the need for innovative and attractive packaging solutions. The growth of industries such as food and beverages, pharmaceuticals, and cosmetics in Latin America has further propelled the demand for packaging printing. Additionally, advancements in printing technologies and a focus on sustainable packaging practices are influencing market growth in the region.
Global Packaging Printing By Geography
- Largest
- Fastest
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Packaging Printing Market Dynamics
Packaging Printing Market Drivers
Rising Importance of Branding and Marketing
- Packaging printing plays a crucial role in building brands and executing effective marketing strategies. It serves as a medium for conveying brand messages, product information, and visual appeal. As businesses prioritise marketing and brand promotion, the demand for high-quality packaging printing rises, driving market growth.
Packaging Printing Market Restraints
Cost Pressures
- The cost of packaging printing poses a significant challenge for businesses, particularly for small and medium-sized enterprises (SMEs). Expenses related to printing equipment, raw materials, inks, and skilled labour contribute to overall costs. Additionally, the need for shorter print runs and frequent design changes to align with market trends further impacts the cost-effectiveness of packaging printing. Financial constraints can limit the adoption and investment in packaging printing solutions, particularly for budget-conscious organisations.
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Packaging Printing Market Competitive Landscape
One of the key factors driving competition in the packaging printing market is the increasing demand for attractive and informative packaging. Companies are continuously striving to offer high-quality and visually appealing printing solutions to enhance the shelf appeal of products and attract consumers. The ability to provide vibrant colours, intricate designs, and high-resolution printing capabilities has become a crucial aspect for gaining a competitive edge in the market.
Packaging Printing Market Top Player’s Company Profiles
- Amcor PLC (Switzerland)
- Autajon CS (France)
- Avery Dennison Corporation (US)
- CCL Industries Inc. (Canada)
- Clondalkin Group Holdings BV (Netherlands)
- Constantia Flexibles Group GmbH (Austria)
- DS Smith PLC (UK)
- Duncan Printing Group (UK)
- Graphics Packaging Holding Company (US)
- Huhtamaki Flexible Packaging (Finland)
- International Paper Company (US)
- Mayr-Melnhof Karton AG (Austria)
- Quad/Graphics, Inc. (US)
- Quantum Print and Packaging Limited (UK)
- Toppan Printing Co., Ltd. (Japan)
- Trustpack UAB (Lithuania)
- WestRock Company (US)
- WS Packaging Group, Inc. (US)
- Mondi PLC (UK)
- Sonoco Products Company (US)
Packaging Printing Market Recent Developments
- In July 2023, WS Packaging Group Inc. announced the acquisition of Quantum Print and Packaging Ltd., a UK-based packaging printing company. The acquisition will expand WS Packaging Group's presence in Europe and give it access to Quantum Print and Packaging's expertise in digital printing.
- In June 2023, Toppan Printing Co. Ltd. announced the expansion of its packaging printing plant in China. The expansion will increase the plant's production capacity by 30%.
- In May 2023, DuPont De Nemours and Company announced the launch of its new line of sustainable packaging printing inks. The inks are made from renewable materials and are designed to reduce the environmental impact of packaging printing.
- In April 2023, Canon Inc. announced the launch of its new digital printing system for packaging. The system is designed to help packaging manufacturers create personalised and interactive packaging.
- In March 2023, 3M Company announced the launch of its new line of high-performance packaging printing films. The films are designed to provide enhanced barrier properties and durability.
Packaging Printing Key Market Trends
- Increasing Demand for Sustainable and Eco-friendly Packaging Solutions: As environmental concerns gain prominence, consumers and regulatory bodies are placing greater emphasis on reducing the environmental impact of packaging materials and printing processes. This trend has led to a shift towards using recyclable, biodegradable, and compostable packaging materials, as well as the adoption of eco-friendly printing technologies and inks. Packaging printers are increasingly investing in sustainable practices, such as water-based inks, energy-efficient printing processes, and the use of renewable materials.
Packaging Printing Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to the global packaging printing market analysis, the increasing demand for attractive and informative packaging solutions across various industries are key growth drivers. Packaging printing plays a vital role in enhancing product visibility, brand recognition, and consumer appeal. The market is driven by factors such as the rising global population, growing urbanisation, and increasing consumer disposable income, which contribute to higher consumption of packaged goods The report highlights that the market is characterised by a diverse range of printing technologies and materials, including flexography, offset lithography, digital printing, and screen printing.
Each technology offers distinct advantages, catering to specific requirements of different packaging types. Additionally, the report identifies the rising adoption of digital printing in packaging as a major trend in the market, driven by its flexibility, customization capabilities, and shorter turnaround times. Geographically, the Global Packaging Printing Market exhibits a strong presence across regions such as North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. These regions have witnessed significant growth due to the expanding manufacturing sectors, increasing consumer goods consumption, and advancements in printing technologies. Moreover, emerging economies in Asia Pacific, such as China and India, are experiencing rapid market growth, driven by urbanisation, population growth, and changing consumer preferences. Increasing awareness about sustainable packaging practices and the growing focus on reducing carbon footprint have led to the adoption of eco-friendly printing materials and processes.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 366.89 billion |
| Market size value in 2031 | USD 531.30 billion |
| Growth Rate | 4.20% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Packaging Printing Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Packaging Printing Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Packaging Printing Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Packaging Printing Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Packaging Printing Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Packaging Printing Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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