USD 84.74 Billion
Pasta and Noodles Market Size, Share, Growth Analysis, By Product(Dried, instant and frozen & canned), By Distribution Channel(Online and offline), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG30I2302 |
Region:
Global |
Published Date: April, 2024
Pages:
198
|Tables:
60
|Figures:
75
Pasta and Noodles Market Insights
Global Pasta and Noodles Market size was valued at USD 84.74 Billion in 2022 and is poised to grow from USD 87.79 Billion in 2023 to USD 116.50 Billion by 2031, at a CAGR of 3.60% during the forecast period (2024-2031).
The global pasta and noodles market is a thriving industry that has been growing consistently over the years. Pasta and noodles are considered staple foods in many parts of the world and have become increasingly popular due to their convenience, versatility, and affordability. The market is characterized by a wide range of products, from traditional wheat-based pasta and noodles to innovative options made with alternative ingredients like chickpea and lentil flour. The primary purpose of the market is to meet the growing demand for convenient and affordable food options. With busy lifestyles and increasing urbanization, more and more people are turning to quick and easy meal solutions. Pasta and noodles offer a great option for people looking for a satisfying and tasty meal that can be prepared quickly. One of the main drivers of the market is the increasing demand for convenience foods. With more people leading busy lifestyles, the demand for quick and easy meal solutions has been growing. Pasta and noodles fit the bill perfectly, as they are easy to prepare and require minimal cooking time. Additionally, the rising popularity of pasta and noodles in developing countries, where they were traditionally not part of the local cuisine, has also been driving market growth. Another driver of the market is the growing trend toward healthy eating. Many consumers are now looking for healthier and more nutritious food options. As a result, manufacturers are now offering a variety of pasta and noodle options made with alternative ingredients like whole grain, chickpea, and lentil flour. One of the main restraints of the pasta and noodles market is the increasing competition from other convenient food options. With the growing popularity of fast food, frozen meals, and other quick meal solutions, pasta and noodles face stiff competition in the market. Another restraint is the increasing awareness of the negative health effects of processed foods. Some consumers are now avoiding processed foods altogether, which could impact the demand for pasta and noodles.
One of the key trends in the pasta and noodles market is the increasing demand for plant-based and gluten-free options. As more consumers become health-conscious and environmentally aware, there is a growing demand for products made with alternative ingredients like lentil, chickpea, and quinoa flour. Additionally, the demand for gluten-free options has been growing as more people are diagnosed with celiac disease or gluten sensitivity. Another trend is the increasing popularity of regional and ethnic flavors. Consumers are now looking for authentic and diverse flavor options, which has led to the introduction of new pasta and noodle flavors inspired by different cuisines from around the world. The pasta and noodles market presents numerous opportunities for manufacturers and retailers. With the increasing demand for healthier and more nutritious options, there is a growing market for products made with alternative ingredients like whole grain, chickpea, and lentil flour. Additionally, the rising popularity of plant-based and gluten-free options presents a significant opportunity for manufacturers to expand their product offerings. Furthermore, the growing interest in regional and ethnic flavors provides an opportunity for manufacturers to differentiate their products and cater to the diverse tastes of consumers.
US Pasta and Noodles Market is poised to grow at a sustainable CAGR for the next forecast year.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
Offline
Fastest Growth
Offline
Growth Rate
3.60% CAGR
Global Pasta and Noodles Market 2021-2030 ($ Bn)
Country Share for Europe Region- 2021 (%)
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Pasta and Noodles Market Segmental Analysis
Global Pasta and Noodles Market is segmented on the basis of product, distribution channel, and region. By product, the market is segmented into dried, instant and frozen & canned. By distribution channel, the market is segmented into online and offline. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Pasta and Noodles Market Analysis by Product
The instant segment is currently the largest revenue-generating segment in the global pasta and noodles market, accounting for 48.4% of the market share in 2021. The growth of this segment is mainly attributed to the increasing interest in ready-to-eat, flavorful, and convenient foods. Instant noodles are particularly popular among consumers who require quick and easy meal solutions, such as those who travel or work in austere environments. Furthermore, the innovation in packaging has led to longer shelf life, which is another factor driving the demand for instant products. The low production cost due to large-scale production and the affordability of instant noodles are also significant drivers of the segment growth.
The dried product form segment is expected to grow at a CAGR of 3.3% over the forecast period. The segment growth is mainly due to the product's long shelf life, which has resulted in increased demand in the market. In recent years, health and wellness have become important factors driving the demand for gluten-free and fat-free pasta, which has high fiber content and low carbohydrate content. This has further driven the demand for dried pasta products. Additionally, market players are continuously launching new products to cater to the growing demand for healthier options. For instance, Tsutomu Foods Co., Ltd. recently introduced its 'SoyNyack Gluten-free Konjac Noodles in the U.S., which contains soybeans.
Pasta and Noodles Market Analysis by Distribution Channel
The offline distribution channel is currently the dominant distribution channel in the global pasta and noodles market, accounting for 71.5% of the market share in 2021. This is mainly due to the increasing availability of these products in various formats, including dried, instant, frozen, and canned, in offline retailers such as supermarkets and hypermarkets. Many major brands are also launching their own lines of pasta and noodles through supermarket chains to cater to the growing demand for convenient meal options. For example, Crosta & Mollica, an upmarket Italian brand, recently launched a range of dried pasta and pasta sauces through Waitrose in August 2022, which includes popular pasta varieties like spaghetti, rigatoni, fiorelli, and tagliatelle.
However, the online distribution channel is expected to grow at a higher CAGR of 5.4% over the forecast period. E-commerce has significantly changed people's shopping habits by offering various advantages, including doorstep delivery, lucrative discounts, and a wide range of products available on a single site. The availability of a dynamic range of pasta and noodles, as well as customer loyalty programs like 'Subscribe & Save,' are expected to drive the growth of the online channel. Several online platforms such as Eataly Net USA LLC, Amazon, Alibaba, Ubuy, and Grocerly Go, among others, are prominent sellers of pasta and noodles across the globe.
Global Pasta and Noodles Market Size By Distribution Channel 2021(%)
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Pasta and Noodles Market Regional Insights
Europe dominated the global pasta and noodles market in 2021, accounting for the largest revenue share of 37.6%. This dominance can be attributed to the region's rich culinary history, which includes pasta dishes such as spaghetti, lasagna, and ravioli, among others. Furthermore, the region's changing lifestyles and busy schedules have fueled the demand for quick and easy meal options like pasta and noodles, which are readily available in supermarkets and grocery stores. Additionally, the growing trend of pasta and noodle dishes in restaurants and cafes across Europe is further driving the market's growth.
The Asia Pacific region is expected to be the fastest-growing market for pasta and noodles over the forecast period, with a CAGR of 5.8%. The region's growing population, changing dietary habits, and increasing disposable income are driving the demand for pasta and noodles. Furthermore, the region's large-scale production and export of pasta and noodles are propelling market growth. Countries like China, Japan, and South Korea are the major contributors to the growth of the Asia Pacific pasta and noodles market, owing to the rising demand for quick and easy-to-prepare meal options among their busy urban populations. The region is also witnessing a rise in the consumption of healthier and organic varieties of pasta and noodles, further boosting the market growth.
Global Pasta and Noodles Market Size By Geography, 2021-2030
- Largest
- Fastest
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Pasta and Noodles Market Dynamics
Pasta and Noodles Market Drivers
Increasing demand for convenient and easy-to-prepare food options
- With the rise in the number of working professionals and busy lifestyles, there is an increasing demand for food options that are quick and easy to prepare. Pasta and noodles are popular choices as they are simple to cook and can be customized with different sauces and toppings. For instance, Nestle's Maggi noodles are popular in India and other parts of Asia, thanks to their quick preparation time and convenience.
Rising demand for healthier and organic pasta and noodles
- Health concerns have become a major factor driving the demand for healthier and organic food products, including pasta and noodles. Consumers are becoming more health-conscious and are increasingly opting for gluten-free, low-carb, and high-fiber pasta and noodles. For example, Barilla, an Italian food company, has introduced a line of gluten-free pasta in response to the growing demand for healthier alternatives.
Pasta and Noodles Market Restraints
Health concerns
- While pasta and noodles are convenient and popular food choices, they are often high in carbohydrates and low in nutritional value. This has led to concerns about their impact on health, including weight gain and increased risk of heart disease. As a result, consumers are increasingly looking for healthier alternatives and reducing their consumption of pasta and noodles.
Fluctuations in raw material prices
- The pasta and noodles market is highly dependent on raw materials like wheat, rice, and flour. Fluctuations in the prices of these raw materials can affect the production costs and, in turn, the prices of pasta and noodles. For instance, in 2021, the prices of wheat and rice increased due to supply chain disruptions caused by the COVID-19 pandemic, resulting in higher prices of pasta and noodles.
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Pasta and Noodles Market Competitive Landscape
Global Pasta and Noodles Market was highly competitive and fragmented, with numerous global and regional players operating in the market. Some of the key players in the market were competing on various parameters such as product innovation, pricing, distribution channels, and marketing strategies. In addition, the market was characterized by a high level of mergers and acquisitions, with larger players acquiring smaller ones to expand their product portfolio and reach new markets. Factors such as changing consumer preferences, increasing health concerns, and the growing popularity of ethnic cuisines were driving the growth of the pasta and noodles market. However, increasing competition, fluctuating raw material prices, and stringent regulations were some of the challenges faced by players in the market.
Pasta and Noodles Market Top Player’s Company Profiles
- Tingyi (Cayman Islands) Holding Corp. (China)
- Campbell Soup Company (US)
- Ajinomoto Co., Inc. (Japan)
- The Kraft Heinz Company (US)
- Conagra Brands, Inc. (US)
- Indofood Sukses Makmur Tbk PT (Indonesia)
- Barilla G. e R. Fratelli S.p.A. (Italy)
- General Mills, Inc. (US)
- CJ CheilJedang Corporation (South Korea)
- Toyo Suisan Kaisha, Ltd. (Japan)
- Nongshim Co., Ltd. (South Korea)
- Maruchan Inc. (US)
- The Unnie Co., Ltd. (South Korea)
- Ottogi Co., Ltd. (South Korea)
- Vina Acecook (Vietnam)
- La Molisana S.p.A. (Italy)
- Symington's Ltd. (UK)
Pasta and Noodles Market Recent Developments
- In June 2022, Nestle SA launched its new plant-based pasta line in Europe, under the Garden Gourmet brand, catering to the growing demand for plant-based products. This launch enabled the company to expand its product portfolio and strengthen its market position in Europe.
- In February 2022, The Kraft Heinz Company acquired Brazilian food company Companhia Hemmer Indústria e Comércio, which produces pasta, sauces, and condiments, among other food products. This acquisition allowed Kraft Heinz Company to expand its market share in the Latin American region and diversify its product portfolio.
- In January 2022, Japanese company Toyo Suisan Kaisha, Ltd. acquired the Italian pasta brand "La Molisana" to expand its presence in the European market.
- In April 2021, Barilla Holding S.p.A. launched a new product line called "Barilla Collezione", featuring premium pasta shapes, sauces, and ready-made dishes, targeting the premium pasta segment. This launch helped the company to cater to the changing consumer preferences towards premium and gourmet food products.
Pasta and Noodles Key Market Trends
- The rising popularity of plant-based alternatives: With the growing trend of plant-based diets, there is a rising demand for plant-based pasta and noodles. Brands like Banza and Explore Cuisine are producing pasta and noodles made from alternative ingredients such as chickpeas, lentils, and quinoa, which are high in protein and fiber and low in carbohydrates.
- Innovations in packaging: Companies are constantly looking for ways to innovate their packaging to increase shelf life, reduce waste, and make it more convenient for consumers. For example, Nestle has introduced a '4-in-1' packaging for its Maggi noodles, which includes four single servings in one pack, making it easier for consumers to prepare a quick meal. Similarly, some brands are using sustainable and eco-friendly packaging materials like paper and cardboard to reduce their environmental impact.
Pasta and Noodles Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our Global Pasta and Noodles Market analysis, the market growth is driven by factors such as the increasing popularity of convenient and easy-to-prepare meals, changing consumer preferences, and the growing trend of incorporating ethnic cuisines into daily diets. The market was highly competitive, with numerous global and regional players competing on parameters such as product innovation, pricing, and marketing strategies. The market was also characterized by a high level of mergers and acquisitions, with larger players acquiring smaller ones to expand their product portfolio and reach new markets. However, fluctuating raw material prices and stringent regulations were some of the challenges faced by players in the market. Despite these challenges, the global market was expected to continue growing, driven by the increasing demand for convenient and healthy food options.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 84.74 Billion |
| Market size value in 2031 | USD 116.50 Billion |
| Growth Rate | 3.60% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Pasta and Noodles Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Pasta and Noodles Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Pasta and Noodles Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Pasta and Noodles Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Pasta and Noodles Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Pasta and Noodles Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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