Patient Engagement Solutions Market Size, Share, Growth Analysis, By Component(Software (Standalone Software, and Services), By Therapeutic Area(Chronic Diseases, Fitness, and Others), By Functionality(Telehealth, E-Prescribing, and Billing & Payments), By End Users(Providers and Payers), By Region - Industry Forecast 2024-2031

Patient Engagement Solutions Market Drivers 

• The latest advancements in technologies in medical care like the development of mobile apps are helping patients to connect with their physicians easily and smoothly. Moreover, innovations like wearable devices and telemedicine are used for tracking and monitoring patients and their health. These solutions are increasing the use of patient engagement solutions, boosting market growth.  

• Government regulations and incentives are designed for enhancing the quality of healthcare. For example, the Meaningful Use Act and the MACRA in the US are boosting the medical professionals to implement innovative solutions to improve engagement of patients in healthcare. Governments are applying rules so that patients can become more aware about patient engagement solutions and take care of their health.  

Patient Engagement Solutions Market Restraints 

• Strict rules on patient engagement solutions are hindering the patient engagement solutions market growth. The Health Insurance Portability and Accountability Act (HIPAA) has implemented requirements for protecting data from unauthorized access. To follow these rules, medical providers must sign a contract with the patient engagement software companies before working with them.  

• Medical data is private and confidential information. With the help of health information exchange systems, it is easy for any participating medical professionals to retrieve the information. Therefore, it is vital to protect and monitor the exchange and use of these data. Patients are getting more concerned that their personal data can be misused, which has delayed the adoption of health information exchange systems. This is reducing the growth of the market and declining the quality of service.