Period Panties Market Size, Share, Growth Analysis, By Product(Brief, Bikini, Boy short, High-waist and Others), By Distribution Channel(Offline and Online), By Region - Industry Forecast 2024-2031

North America dominated the global market for period underwear in 2022, accounting for 39.12% of the global sales revenue. The existence of multiple key companies in the US and Canada, such as Knix Wear, Inc., Thinx, Inc., and Saalt, LLC, further supports the market expansion in the area. The high awareness of period hygiene products in the area also contributes to the large demand for menstruation underwear. A significant increase in demand for period underwear is also projected in the upcoming years as a result of the numerous initiatives and campaigns undertaken by businesses and producers to enhance public knowledge of menstrual hygiene.

Asia Pacific is expected to witness the fastest growth, with a CAGR of 18.0% over the course of the projection period. Menstrual hygiene products are becoming more well known, millennials' changing work habits, and an increase in disposable income that allows them to purchase the best goods on the market are the key factors impacting product demand. Additionally, the large populations of countries like China and India, which have a high proportion of women in reproductive years, are one of the major factors impacting the regional expansion. Moreover, due to the rise in per capita income, women now have access to a choice of sanitary options that are both healthy and the environment, including reusable period panties. Manufacturers' strong marketing activities to raise customer awareness and improve sales have sped up regional expansion.