USD 33 billion
Personal Care Appliances Market Size, Share, Growth Analysis, By Product(Hair Care, Hair Dryer, Hair Straightener, Hair Styler), By Power Supply(Battery Operated, Electric), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30L2215 |
Region:
Global |
Published Date: March, 2024
Pages:
198
|Tables:
72
|Figures:
65
Personal Care Appliances Market Insights
Personal Care Appliances Market size was valued at USD 37.26 Billion in 2023 and is poised to grow from USD 42.07 Billion in 2024 to USD 111.14 Billion by 2032, growing at a CAGR of 12.91% during the forecast period (2025-2032).
A constellation of pivotal factors propels the trajectory of the personal care electrical appliances market. The escalating presence of working women, particularly in developing economies, serves as a robust driving force. Concurrently, there is an increasing demand for grooming tools, especially among men, reflecting evolving beauty norms and heightened awareness. Furthermore, the market's propulsion is amplified by technological breakthroughs, notably within hair care tools, enhancing their efficacy and user experience.
As disposable incomes witness an ascent, individuals are expected to allocate a greater proportion of their personal expenditure to self-care. This shift is poised to further catalyze market growth, resulting in personal care vendors proactively embarking on strategic maneuvers. These encompass a spectrum of initiatives, including novel product development, strategic mergers and acquisitions, and geographical expansion. Collectively, these efforts coalesce to fortify market development and sustain growth in the dynamic landscape of personal care electrical appliances.
US Personal Care Appliances Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Battery Operated
Fastest Growth
Electric
Growth Rate
12.91% CAGR
Global Personal Care Appliances Market ($ Bn)
Country Share for North America Region (%)
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Personal Care Appliances Market Segmental Analysis
The global personal care appliances market is segmented on the basis of product, power supply, sales channel, region. By product, the market is segmented into hair care, hair dryer, hair straightener, hair styler, hair removal, trimmer, power shaver, epilator, others, oral care, powered toothbrush, oral irrigator, others. By power supply, the market is segmented into battery operated, electric. By sales channel, the market is segmented into online and retail. By Region, the market is segmented into North America, Europe, Latin America, Asia- Pacific, Middle East and Africa.
Personal Care Appliances Market Analysis By Product
The hair care segment has emerged as a dominant force, asserting its prominence with an impressive 60% market share in 2022. This commanding position can be attributed to the remarkable surge in technological advancements within hair care appliances, driving their widespread adoption.
The dynamics of this market are further influenced by the concurrent trends of escalating urbanization and the improvement of rural areas. These factors have collectively sparked a substantial uptick in the demand for personal care electrical appliances, particularly those tailored for hair grooming and styling. In this context, hair tools have garnered substantial attention, finding special favor among the younger demographic, including millennials and Generation Z. This heightened preference among the youth underscores the considerable demand for such tools within the young adult population.
The ever-evolving landscape is marked by the expansion of product portfolios by key players in the beauty industry, particularly within the realm of personal care electrical appliances. A prime illustration of this trend is exemplified by VEGA, a renowned name celebrated for its expertise in crafting a diverse spectrum of personal care appliances, beauty care accessories, and even men's grooming solutions. This strategic diversification underscores the industry's responsiveness to evolving consumer preferences and the continuous drive for innovation.
Personal Care Appliances Market Analysis By Power Supply
The electric-powered category has established a larger share within the personal care electrical appliances market. This segment predominantly encompasses a range of products, including men’s grooming tools, hair devices, facial gadgets, and select oral care appliances, all harnessed by electric power.
The ascendancy of the electric-powered segment finds its roots in the burgeoning tide of technological innovations sweeping through the personal care product landscape. This innovation surge is intricately linked to the escalating demand for personal care electrical appliances, a trend that is particularly pronounced among the male demographic.
Significantly, several prominent market players have astutely responded to these evolving dynamics by diversifying their product offerings. This expansion has been underscored by the introduction of novel iterations of electric-powered personal care devices. Noteworthy among these initiatives is HTC, a distinguished name in electronic manufacturing. HTC has ventured into the personal care realm, unveiling its brand HTC Personal Care in collaboration with Yongkang Xinji Hairdressing Appliance Factory. This collaboration has birthed a range of electric-powered personal care products, spanning HTC Men Electric Shaver, HTC Hair Dryer, HTC Hair Straightener, and HTC Lady Shaver, all poised to enrich the personal care electrical appliances market. This strategic maneuver resonates with the evolving consumer preferences and highlights the industry's proactive stance towards catering to the diverse and evolving needs of consumers.
Global Personal Care Appliances Market By Power Supply
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Personal Care Appliances Market Regional Insights
The Asia Pacific market for personal care appliances achieved a size surpassing USD 7 billion in 2022, propelled by factors including a burgeoning youth demographic, rising disposable incomes, and swift urbanization. The region's dynamic growth is further fueled by heightened brand awareness and the rapid expansion of social media usage, particularly in India.
The landscape is evolving with the entrance of numerous new manufacturers in China, India, and Japan, imparting a notable contribution to industry dynamics. Within the APAC region, key players such as Panasonic Corporation, Colgate Palmolive, and Philips are adopting astute competitive pricing strategies to capture a robust consumer base. Furthermore, these industry leaders are dedicating efforts to engineer personalized personal care appliances tailored to meet specific customer needs.
In the foreseeable future, Asia-Pacific is anticipated to showcase the most remarkable Compound Annual Growth Rate (CAGR) of 8.4% during the forecast period. This surge can be attributed to the region's expanding youth populace, augmented disposable incomes, swift urbanization, and the pervasive influence of social media platforms, all coalescing to drive market expansion.
Global Personal Care Appliances Market By Region
- Largest
- Fastest
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Personal Care Appliances Market Dynamics
Personal Care Appliances Market Drivers
Innovative Marketing and Advertising
- Effective marketing campaigns and endorsements by celebrities and influencers play a crucial role in raising consumer awareness and driving demand for personal care appliances.
Customization and Personalization
- Personal care appliances that offer customizable settings and personalized experiences cater to the individual needs and preferences of consumers, driving adoption.
Personal Care Appliances Market Restraints
Safety and Reliability Concerns
- The use of electronic and electrical components in personal care appliances raises concerns about safety and reliability, which could affect consumer confidence.
High Initial Costs
- Some advanced personal care appliances come with higher price points, potentially limiting adoption among price-sensitive consumers, particularly in developing economies.
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Personal Care Appliances Market Competitive Landscape
The global personal care appliances market is a battleground where both global giants and regional contenders vie for supremacy. While regional players contribute their influence, the likes of Procter & Gamble, Dyson Limited, Koninklijke Philips N.V., Panasonic Corporation, and Conair Corporation command a distinct advantage. These prominent global players stand tall in the market landscape. Their strategies for growth encompass an array of approaches, including mergers, acquisitions, strategic partnerships, expansions, and, notably, innovative product development. Among these strategies, it's evident that product innovation holds the most impactful sway.
In this competitive arena, the behemoths like Koninklijke Philips N.V. and Panasonic, who are at the forefront of the market, strategically wield product innovation as a cornerstone of their business strategy. This tact allows them to effectively counter the burgeoning competition posed by emerging players. By continuously advancing their product offerings and incorporating cutting-edge technologies, they secure their foothold in the dynamic market landscape.
Personal Care Appliances Market Top Player’s Company Profiles
- Philips N.V. (Netherlands)
- Procter & Gamble Co. (United States)
- Conair Corporation (United States)
- Panasonic Corporation (Japan)
- Helen of Troy Limited (United States)
- Remington Products Company (United States)
- Dyson Ltd. (United Kingdom)
- Colgate-Palmolive Company (United States)
- LG Electronics Inc. (South Korea)
- Spectrum Brands Holdings, Inc. (United States)
Personal Care Appliances Market Recent Developments
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In February 2024, PRISM MarketView, known for fair market bits of knowledge, presented its PRISM Emerging Consumer Products Index. This index focuses on new imaginative items from emerging organizations that drive market changes and shape shopper inclinations. These organizations carry new plans to disturb customary standards with their creative contributions, utilizing innovations to improve item quality and usefulness, eventually changing the buyer experience.
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In December 2023, Accenture declared a collaboration with Unilever, a multinational consumer goods company known for its 400+ brands utilized by 3.4 billion individuals every day. This strategic partnership means to use Unilever's skill in AI research and innovation execution to further develop efficiency, and effectiveness, and cultivate disruptive AI-powered innovations for an enormous scope.
- In October 2023, reasonable LED devices for home use are energizing the following next wave of growth in beauty technology. These devices integrate light therapy technology into buyers' skincare routines, standing out because of the rise of new players and different device designs in the classification, creating fervor among purchasers.
Personal Care Appliances Key Market Trends
- Rise in Personal Grooming and Wellness: Growing awareness and emphasis on personal grooming, self-care, and overall wellness are driving the demand for a diverse range of personal care appliances.
- Sustainability and Eco-Friendly Products: Increasing consumer consciousness about environmental impact is encouraging the development of eco-friendly and sustainable personal care appliances, aligning with the global trend towards sustainability.
Personal Care Appliances Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Product types team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global personal care appliances market analysis, The global personal care appliances market draws conclusions that reflect a robust trajectory driven by evolving consumer preferences and technological innovations. In recent years, heightened emphasis on personal grooming and wellness has spurred substantial demand for a diverse range of appliances, including hair care, skincare, oral care, and grooming devices. The market has witnessed a notable shift towards eco-friendly and sustainable products, aligning with growing environmental consciousness. Increasing urbanization, rising disposable incomes, and changing lifestyles contribute significantly to market growth, especially in emerging economies.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 37.26 Billion |
| Market size value in 2032 | USD 111.14 Billion |
| Growth Rate | 12.91% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Personal Care Appliances Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Personal Care Appliances Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Personal Care Appliances Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Personal Care Appliances Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Personal Care Appliances Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Personal Care Appliances Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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