USD 83.9 billion
Personal Care Shower and Bath Market Size, Share, Growth Analysis, By Type(Shower Gel and Bar Soaps), By End-User(Women and Men), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG35B2065 |
Region:
Global |
Published Date: April, 2024
Pages:
219
|Tables:
59
|Figures:
78
Personal Care Shower and Bath Market Insights
Global Personal Care Shower and Bath Market size was valued at USD 83.9 billion in 2022 and is poised to grow from USD 90.02 billion in 2023 to USD 158.18 billion by 2031, growing at a CAGR of 7.3% in the forecast period (2024-2031).
Personal care during shower and bath involves cleaning and caring for the body to maintain good hygiene and health. Showers and baths are an essential part of personal care routines and can provide relaxation and rejuvenation. To achieve optimal personal care during showers and baths, it is important to use the right products and techniques. This includes using soap or body wash to clean the skin, shampoo to clean the hair, and other products like exfoliants and moisturizers to enhance the overall experience. Taking a warm shower or bath can help relax muscles, reduce stress and promote better sleep. However, it's important to maintain proper hygiene practices, such as using a clean towel and changing clothes after the shower or bath, to prevent the spread of germs and infections. The report attributes this growth to factors such as the increasing demand for organic and natural products, the rise in disposable income and the growing awareness about personal hygiene.
US Personal Care Shower and Bath Market is poised to grow at a sustainable CAGR for the next forecast year.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
Shower Gel
Fastest Growth
Bar Soaps
Growth Rate
7.3% CAGR
Global Personal Care Shower and Bath Market ($ Bn)
Country Share for North America Region (%)
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Personal Care Shower and Bath Market Segmental Analysis
Global Personal Care Shower and Bath market is segmented by type, end-user, and region. Based on type, the market can be segmented into shower gel, and bar soaps. Based on end-user, the market is segmented into women and men. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Analysis by Type
By type the market can be segmented into shower gel and bar soaps. The shower gel segment is expected to dominate the market due to its convenience, ease of use, and availability in a variety of fragrances and formulations. Shower gels are typically sold in liquid form and are easy to apply, making them a popular choice among consumers.
However, the bar soaps segment is also expected to witness rapid growth over the forecast period. Bar soaps have been a staple in personal care routines for many years and are available in a variety of formulations, including natural and organic options. Bar soaps are also often perceived as a more eco-friendly and sustainable option compared to shower gels, which may drive growth in this segment.
Analysis by End-User
By end-user, the market can be segmented into women and men. The women segment dominated the market due to higher demand for personal care products. Women typically spend more time and money on personal care routines, including showering and bathing, than men.
However, the men's segment is expected to witness rapid growth over the forecast period. Men are increasingly becoming more conscious of their personal hygiene and grooming habits, and are willing to invest in personal care products that cater to their specific needs. Additionally, the rise of men's grooming trends, such as beard care and body hair grooming, may also drive growth in this segment.
Global Personal Care Shower and Bath Market By Type
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Personal Care Shower and Bath Market Regional Insights
North America dominated the global personal care shower and bath market due to the high level of awareness about personal hygiene and grooming habits among consumers in the region. Additionally, the availability of a wide range of personal care products, coupled with high purchasing power, is expected to drive growth in this region. North America is also home to several major personal care product manufacturers, which adds to the region's dominance in the global market.
On other hand, the Asia-Pacific (APAC) region is expected to witness the fastest growth in the global personal care shower and bath market. This can be attributed to factors such as the rising disposable income and increasing awareness about personal hygiene and grooming habits among consumers in the region. Additionally, the growing population in the region, coupled with the increasing penetration of e-commerce and online retail, is expected to drive the growth of the personal care shower and bath market in APAC.
Global Personal Care Shower and Bath Market By Region
- Largest
- Fastest
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Personal Care Shower and Bath Market Dynamics
Drivers
Growing awareness about personal hygiene and grooming
- One key driver of the global personal care shower and bath market is the growing awareness about personal hygiene and grooming habits among consumers worldwide. With increasing concerns about health and wellness, consumers are becoming more conscious of their personal care routines and the products they use. This trend is driving demand for innovative and effective shower and bath products that cater to specific needs and preferences, such as natural and eco-friendly formulations, fragrance variety, and specialized formulations for different skin types. The growing demand for personal care products is expected to fuel market growth over the forecast period.
Restraints
Increasing availability of counterfeit or low-quality products
- One key restraint of the global personal care shower and bath market is the increasing availability of counterfeit or low-quality products, which can pose a significant risk to consumer health and safety. The prevalence of counterfeit products in the market can erode consumer trust in brands and dampen overall market growth. Additionally, the use of harsh chemicals and artificial ingredients in personal care products is another major concern for consumers, which may limit the demand for certain types of shower and bath products. Regulatory scrutiny and quality control measures will be important factors in ensuring market growth in the coming years.
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Personal Care Shower and Bath Market Competitive Landscape
The competitive landscape of the global personal care shower and bath market is characterized by intense competition among numerous players. The market is highly fragmented, with a large number of small and large players operating in the market. These companies are actively engaged in product innovation and development, marketing, and pricing strategies to gain a competitive edge in the market. The increasing adoption of online retail channels is providing new growth opportunities for players in the market, while also intensifying competition. Companies are also investing in sustainable and eco-friendly product formulations to attract environmentally conscious consumers.
Top Player’s Company Profiles
- Unilever
- Procter & Gamble
- L'Oreal SA
- Johnson & Johnson
- Beiersdorf AG
- Colgate-Palmolive Company
- The Body Shop International Limited
- Avon Products, Inc.
- Kao Corporation
- Shiseido Company, Limited
- The Himalaya Drug Company
- The Estée Lauder Companies Inc.
- The Clorox Company
- The Honest Company, Inc.
- Henkel AG & Co. KGaA
- Amway Corporation
- Oriflame Cosmetics Global SA
- Reckitt Benckiser Group plc
- Coty Inc.
- Puig S.L.
Recent Developments
- In December 2023, Apparel Group, a renowned global fashion and lifestyle conglomerate, has forged an exclusive partnership with Shoppers Stop to introduce one of America's top fragrance brands, Bath & Body Works, to the Indian market. This strategic collaboration signifies a significant milestone as Bath & Body Works ventures into the shop-within-a-shop retail concept.
- In November 2023, the omnichannel multi-brand retailer Boddess Beauty unveiled its private label, 'The Honest Tree', which features a vegan bath and body product line. These products are now accessible at Boddess stores and the company's website.
- In November 2023, the British cosmetics and body care brand Lush made a significant move by entering a wholesale partnership with Ulta, a mega beauty retailer. This collaboration aims to expand Lush's North American distribution by offering a range of discovery and holiday sets on Ulta's website.
Personal Care Shower and Bath Key Market Trends
- One key market trend in the global personal care shower and bath market is the growing demand for natural and organic products. Consumers are becoming increasingly aware of the harmful effects of synthetic chemicals on their skin and the environment. As a result, manufacturers are increasingly focusing on developing natural and eco-friendly products, using ingredients such as herbal extracts, essential oils, and organic compounds. Another trend is the increasing popularity of multifunctional products, such as shower gels that offer moisturizing and exfoliating benefits in addition to cleansing. These trends are expected to drive market growth in the coming years.
Personal Care Shower and Bath Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global personal care shower and bath market analysis, the market is a highly competitive and fragmented industry, driven by factors such as rising consumer awareness about personal hygiene and grooming habits, growing disposable income, and increasing demand for natural and eco-friendly products. The market is dominated by large players such as Unilever, Procter & Gamble, and L'Oreal, who are actively engaged in product innovation and development to maintain a competitive edge. The market is expected to witness the fastest growth in the Asia-Pacific region due to increasing consumer awareness and growing population. However, the market also faces challenges such as the proliferation of counterfeit and low-quality products, and concerns over the use of harsh chemicals in personal care products.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 83.9 billion |
| Market size value in 2031 | USD 158.18 billion |
| Growth Rate | 7.3% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
Recent Developments
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Personal Care Shower and Bath Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Personal Care Shower and Bath Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Personal Care Shower and Bath Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Personal Care Shower and Bath Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Personal Care Shower and Bath Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Personal Care Shower and Bath Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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