Personal Lubricants Market Size, Share, Growth Analysis, By Type(Water-based, Silicone-based, and Oil-based), By Distribution Channel(E-commerce, Drug Stores, and Others), By Region - Industry Forecast 2024-2031

In 2022, North America assumed a commanding position within the global market, seizing a substantial share exceeding 41.25% of the total revenue. This ascendancy is attributed to the robust presence of numerous manufacturers and retailers, facilitating convenient product accessibility. The surge in personal lubricant popularity across the region can be attributed to diminishing social taboos surrounding intimate products and the seamless availability of items through online retail platforms and supermarket chains. Notably, personal lubricants fall under Class II medical devices in the U.S., mandating medical device 510(k) clearance.

Asia Pacific is poised to manifest the swiftest growth trajectory during the projected timeline, propelled by escalating product manufacturing and exports from the region, coupled with a rising demand for personal lubricants in nations such as India, Australia, Japan, and Thailand. The industry is witnessing an influx of novel entrants, aiming to meet the demand for distinctive, safe, and efficacious personal lubricants. Illustratively, Melbourne welcomed Figr, a domestic personal lubricant brand, in January 2022, catering to Australian consumers with pH-balanced, toy-friendly formulations enriched with native Australian extracts.

Europe secured the second-largest share in 2022, fueled by an escalating demand for products. Manufacturers are intensifying efforts to raise awareness regarding the management of vaginal dryness, which can lead to skin abrasions and chafing, thereby augmenting susceptibility to sexually transmitted infections (STIs). In a notable instance, SASMAR, a France-based consumer health enterprise, initiated a global campaign in August 2018, disseminating complimentary samples of its enduring formulation of personal lubricants across the U.K., U.S., and Australia.