USD 29.1 billion
Personalized Gifts Market Size, Share, Growth Analysis, By Product Type(Non-Photo Personalized Gifts and Photo Personalized Gifts.Cartons, Trays, Containers and Others.), By End-User(Women, Unisex, Kids and Men.), By Distribution Channels(Online and Offline), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG15H2060 |
Region:
Global |
Published Date: March, 2024
Pages:
184
|Tables:
88
|Figures:
76
Personalized Gifts Market Insights
Personalized Gifts Market size was valued at USD 30.82 Billion in 2023 and is poised to grow from USD 32.64 Billion in 2024 to USD 51.63 Billion by 2032, growing at a CAGR of 5.9% during the forecast period (2025-2032).
Increasing preference of people to send personalized and hand-crafted gifts to their loved ones and friends is projected to bolster the demand for personalized gifts over the coming years. High demand for eco-friendly personalized gifts is also estimated to create new opportunities for personalized gift companies in the future. Companies operating in the personalized gifts market are increasingly focusing on providing products made of organic and natural materials to reduce the environmental impact associated with their production.
Also, there is a significant industry expansion of businesses offering personalized gifts. Due to consumers spontaneous choices, changing preferences and aesthetic appeals, this market experiences a challenge in maintaining a stable gifting solution. Businesses are thus focusing on raising sales and client base through expansions to satisfy the rising end-user demand. They are growing through building an online presence, opening additional stores, and signing contracts with numerous offline and online merchants. It is also projected that rising smartphone usage and rapid digitization will help in the market expansion. Expansion ambitions of companies will improve the availability of their personalized gift offerings at more locations and boost their sales, which will accelerate the market's growth momentum throughout the projection period.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Non-Photo Personalized Gifts
Fastest Growth
Photo Personalized Gifts
Growth Rate
5.9% CAGR
Global Personalized Gifts Market ($ Bn)
Country Share for North America Region (%)
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Personalized Gifts Market Segmental Analysis
The global personalized gifts market is segmented by product type, end-user distribution channel, and region. Based on product type, the market can be segmented into non-photo and photo personalized gifts. Based on end-users, the market is segmented into women, unisex, kids, and men. Based on distribution channels, the market can be segmented into online and offline channels. And lastly, based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Personalized Gift Market Analysis by Product Type
Based on product type, the global personalized gifts market is segmented into non-photo and photo personalized gifts.
Non-photo personalized gifts are considered to be the largest segment of this market. This segment includes personalized gifts that do not incorporate photographs but are customized through other means such as engraving, embroidery, printing, etching, or embossing such as clothing and bags, engraved jewelry like bracelets or pendants, custom-printed mugs, personalized stationery, and customized home decor items. They are widely in demand due to high demand due to their versatility, timeless appeal, and ability to cater to a wide range of preferences and occasions. And are suitable for a wide range of occasions, from birthdays and weddings to corporate events and holidays. Their broad applicability makes them a popular choice for gift-giving across different demographics and occasions.
Meanwhile, the photo-personalized gift segment is experiencing rapid growth due to several key factors. Firstly, advancements in technology such as many online platforms offering design tools and seamless printing services have made it easier and more affordable for consumers to create and customize photo gifts. Additionally, the rise of social media and digital photography has also created a demand for this segment. The sentimental value associated with photo gifts resonates deeply with consumers, driving demand for personalized products that evoke nostalgia and connection. As a result, the photo personalized gift segment continues to expand rapidly, offering a wide range of products including photo albums, canvas prints, custom mugs, and personalized calendars to meet the growing demand for meaningful and memorable gifts tailored to individual preferences.
Personalized Gift Market Analysis by End-User
Based on end-user the global Personalized Gifts market is segmented into women, unisex, kids, and men. Here, the women segment is leading the personalized gifts market and has been a significant contributor to this market. Women’s attraction to the emotional significance and attachment makes personalized items more appealing. At the same time, the growing interest in fashion and aesthetics such as personalized jewelry, home decor, bags, watches, etc has also created a huge market opportunity for this market. With the rise of social media, there has been a major influence on personalized gifting trends. As a result, businesses within the personalized gifts market often prioritize creating diverse and meaningful products that cater to the preferences and desires of women.
The unisex segment is the fastest growing segment in the personalized giftings market and is expected to have rapid growth over the years as there has been a significant shift towards gender-neutral and inclusive products in recent years. With people becoming more aware of gender identity, its diversity, and expression, the demand for gender-neutral gifts has been increasing. People are looking for personalized gifts that appeal to a broad range of individuals, regardless of gender. Additionally, Unisex personalized gifts target a wide variety of audiences as they are suitable for everyone and every occasion.
Personalized Gift Market Analysis by Distribution Channels
Based on distribution channels the global Personalized Gifts market is segmented into online and offline channels.
Online distribution channels are considered both the largest and fastest-growing segment. Online channels are preferred by customers as they offer large product variety, convenience, direct engagement, and easy customization services from the comfort of their homes. Through e-commerce, clients can access local and international brands of personalized gifts. The growing adoption of smartphones has contributed to a huge growth in e-commerce companies. The COVID-19 pandemic also accelerated the shift towards online shopping, as consumers sought safer alternatives to traditional stores.
Whereas the offline distribution channels in the personalized gifts market are experiencing growth despite the increasing prominence of online channels. Offline channels provide unique advantages such as tactile experiences, in-person customer service, and immediate gratification.
Global Personalized Gifts Market By Product Type
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Personalized Gifts Market Regional Insights
Based on the geography, the global Personalized Gifts market is segmented into North America, Asia Pacific, Europe, Latin America, and Middle East & Africa.
North America, particularly the US, is the largest market for personalized gifts and the Canadian personalized gifts market was the fastest growing market in the region. The U.S. was estimated at US$9 Billion in the year 2022. The region benefits from a strong e-commerce infrastructure, high consumer spending on gifting occasions, and a culture that values individuality and customization. Companies based in North America, such as Etsy, Shutterfly, and Personalization Mall, have established themselves as market leaders with extensive product offerings and widespread brand recognition.
In terms of the fastest-growing region, Asia Pacific is often identified as exhibiting significant growth potential in the personalized gifts market. Rapid urbanization, rising disposable incomes, and increasing adoption of e-commerce platforms are driving demand for personalized gifts in countries such as China, India, and Japan. Moreover, China's personalized gifts market held the largest market share, and India's personalized gifts market was the fastest-growing market in the region. Additionally, a growing trend towards experiential gifting and the popularity of social media influencers promoting personalized products contribute to the region's growth trajectory. Companies operating in Asia Pacific, as well as international brands expanding into the region, are capitalizing on these opportunities to capture market share and drive innovation in the personalized gifts market.
Global Personalized Gifts Market By Region
- Largest
- Fastest
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Personalized Gifts Market Dynamics
Personalized Gift Market Drivers
Social Media Influence
- Social media platforms play a significant role in driving demand for personalized gifts by showcasing unique gift ideas, customer testimonials, and user-generated content. Influencers and brand ambassadors often promote personalized products, amplifying their visibility and appeal to a wider audience.
Rising Disposable Income
- Rising disposable income levels in many regions allow consumers to allocate more spending towards personalized and customized products, including gifts. As people have more purchasing power, they are more likely to invest in unique and personalized items for themselves and their loved ones.
Personalized Gift Market Restraints
Data Privacy and Security Concerns
- Personalized gifts often require the collection and use of personal data, including names, photos, and other identifying information. Businesses must comply with data privacy regulations and implement robust security measures to protect customer data from unauthorized access, breaches, or misuse. Failure to address data privacy and security concerns can result in legal liabilities, reputational damage, and loss of customer trust.
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Personalized Gifts Market Competitive Landscape
The global personalized gifts market is characterized by a diverse mix of players ranging from established e-commerce platforms to niche boutiques and specialty retailers. Large online marketplaces such as Etsy, Shutterfly, and Moonpig dominate the market with their extensive product offerings, global reach, and robust customization tools. These platforms cater to a wide range of consumer preferences and occasions, offering personalized gifts across various categories including home decor, jewelry, apparel, and stationery. Additionally, traditional retailers and specialty stores compete by offering unique and artisanal personalized products that emphasize craftsmanship, quality, and exclusivity. Moreover, advancements in technology and digital printing have lowered barriers to entry, enabling smaller businesses and independent artisans to enter the market and differentiate themselves through innovative designs, personalized experiences, and niche offerings.
Personalized Gift Market Top Player’s Company Profiles
- Not on the High Street (United Kingdom)
- Personalization Mall (United States)
- Things Remembered (United States)
- Minted (United States)
- Zazzle (United States)
- VistaPrint (Netherlands)
- CafePress (United States)
- Snapfish (United States)
- Hallmark (United States)
- Papier (United Kingdom)
- Printerpix (United Kingdom)
- Photobox (United Kingdom)
- Greetabl (United States)
- Cricut (United States)
- Inked Gaming (United States)
- Redbubble (Australia)
- Custom Ink (United States)
Personalized Gift Market Recent Developments
- In January 2024, Etsy, a renowned e-commerce giant, announced the launch of its new generative AI-powered feature for personalized gift ideas. The new feature is called Gift Mode.
- In August 2023, Hershey India, a renowned provider of sweets and chocolates, announced the launch of its new personalized gift packs for the occasion of Raksha Bandhan in India.
- Dudu’s Online, an online gift store based in India, announced the launch of its customizable Diwali gifts back in October 2022.
Personalized Gifts Key Market Trends
Use of 3D Printing Technology
- Consumers want one-of-a-kind personalized gifts with unique shapes, textures, and features. Due to this, 3D printing technology will become more prevalent in the personalized gifts market, enabling businesses to offer highly customized and intricate designs across various product categories. 3D printing will allow faster delivery and making of personalized gifts and allow companies to maximize their business and revenue generation scope as well.
Personalized Gifts Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global personalized gifts market analysis, the personalized gifts market is said to be growing with increasing gifting cultures and the purchasing power of the consumer. Non-photo personalized gifts segment is dominating the market due to the wide variety of gifting products that are suitable for every occasion. Whereas photo personalized gifts segment is also gaining attraction due to its nostalgic and emotional appeals. Women are the biggest buyers and have a huge market share. Increasing fashion trends and rising social media have influenced the choices of the consumer which also helps the businesses to launch new products to cater to the demands. Also, the rising consumer awareness regarding gender identity and its diversity has increased the demand for gender-neutral gifts for unisex people. Based on region, North America contributes a significant portion while the Asia-Pacific region is growing at a faster rate. However, personalized gifts use personal data, such as names, photos, and other personal information which creates a major concern with data privacy regulations and implements security measures to protect customer data from unauthorized access and misuse. Else it can result in legal liabilities, reputational damage, and loss of customer trust.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 29.1 billion |
| Market size value in 2031 | USD 48.75 billion |
| Growth Rate | 5.9% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Personalized Gifts Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Personalized Gifts Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Personalized Gifts Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Personalized Gifts Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Personalized Gifts Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Personalized Gifts Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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