USD 16.28 billion
Personalized Nutrition Market Size, Share, Growth Analysis, By Product(Active measurement, and standard measurement), By Application(Standard supplement, disease based, and others), By Dosage forms(Tablets, capsule, powders, liquids), By End-use(Direct-to-consumer, hospital & clinics, wellness & fitness centers, and others), By Region(North America, Europe, Asia-Pacific, Latin America), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30I2151 |
Region:
Global |
Published Date: April, 2024
Pages:
198
|Tables:
148
|Figures:
79
Personalized Nutrition Market Insights
Personalized Nutrition Market size was valued at USD 18.15 Billion in 2023 and is poised to grow from USD 20.23 Billion in 2024 to USD 48.26 Billion by 2032, growing at a CAGR of 11.48% during the forecast period (2025-2032).
The idea behind personalized nutrition is that one size does not fit all. We are all different individuals with unique biochemistry, metabolism, genetics, and microbiota. As a result, a specially designed personalized nutritional plan can be devised to take these factors into account in accordance with our personal eating habits, body measurements, weight, cholesterol levels, and lifestyle. Personalized nutrition is also known as "precision nutrition," "individualised nutrition," and "nutritional genomics." Personalized nutrition is the study of how food and genes connect with one another in order to create a personalized diet that meets a person's specific needs.
One of the major factors driving the growth of the personalized nutrition market is the rise in consumer preference for dietary improvements. The growing trend of people of all ages adopting a healthy and innovative lifestyle has a positive impact on the industry. As a result, individual lifestyle and changing food habits are increasing the dietary supplements in the age of personalized nutrition market size. Furthermore, advances in dietary supplement preparation, combined with superior drug formulation processes, are expected to boost the growth of dietary supplements in the age of personalized nutrition market share during the forecasting period, thereby driving the personalized nutrition market growth. However, due to certain regulations in the personalised nutrition sector is expected to impede the growth of the personalised nutrition market during the forecast period.
US Personalized Nutrition Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Standard supplement
Fastest Growth
Standard supplement
Growth Rate
11.48% CAGR
Global Personalized Nutrition Market, 2022-2028 ($ Bn)
Country Share for North America Region (%)
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Personalized Nutrition Market Segmental Analysis
Personalized Nutrition Market is segmented based on product, application, dosage forms, end-use, and region. In terms of product, the Personalized Nutrition Market is segmented into active measurement, and standard measurement. In terms of application, the Personalized Nutrition Market is segmented into standard supplement, disease based, and others. Based on dosage forms, Personalized Nutrition Market is segmented into tablets, capsules, powders, liquids, and others. With respect to end-use, personalized nutrition market is segmented into direct-to-consumer, hospital & clinics, wellness & fitness centers, and others. Regionwise, the Personalized Nutrition Market is categorized into North America, Europe, Asia-Pacific, Latin America, and MEA.
Personalized Nutrition Market Analysis by Product
In terms of product, the personalized nutrition market is segmented into active measurement, and standard measurement. The active measurement segment held approximately 61% of the market in 2021 and is expected to grow at the fastest rate during the forecast period. Personalized nutrition market growth can be attributed to rising health awareness and rising trends of digital solutions for healthcare. In addition, people's busy and stressful lifestyles are raising the need for active measurement tools. Increasing food consciousness, coupled with preventive health measures through food personalization, are some of the factors expected to increase the use of active measurement, resulting in increased segment growth during the forecast period.
The standard measurement is anticipated to boost the demand, accounting for more than 46.8% of the market in 2022, and to grow at a significant rate over the forecasting period. Because the device uses standard measurement, it produces less waste in terms of the number of plastic containers saved or wasted. The use of standard measurements allows more flexibility in supplement selection while also introducing safeguards against over-supplementation.
Personalized Nutrition Market Analysis by Application
Based on application, the personalized nutrition market is segmented into standard supplement, disease based, and others. Because of changing preferences and rising awareness about individual overall health, the standard supplement segment is expected to account for the largest market share during the forecast period. Rising awareness of nutrient deficiencies and needs, which is predicted to increase demand for standard supplements.
Global Personalized Nutrition Market By Application (%)
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Personalized Nutrition Market Regional Insights
North America is expected to hold the largest market share during the forecast period, owing to rising consumer health awareness and high incomes. Furthermore, the United States is expected to dominate the North American personalised nutrition market in 2022, accounting for a sizable share. Personalized nutrition diets are increasingly becoming popular in a variety of industries, including food service and the media. Companies such as Chipotle and The Counter offer meal customization and promote their products through on-demand music and video platforms.
The Asia Pacific region is expected to grow at the fastest rate during the forecast period, as it did in 2022. The increased emphasis on spreading awareness about specialised dietary supplements for distinctive needs of an individual, inspiring people to opt for personalised diets based on their preferences, is driving the growth of the market.
Global Personalized Nutrition Market By Region
- Largest
- Fastest
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Personalized Nutrition Market Dynamics
Personalized Nutrition Market Driver
Health Data Tracking Options will Bolster Market Demand
- The potential to track health data on a regular basis with wearable solutions, as well as ongoing advancements in personalized nutrition and personalized supplements, are expected to drive market growth during the forecast period.
Personalized Nutrition Market Restraint
High Cost of Nutritional Supplements
- The high cost of nutritional supplements and nutrition plans, as well as the complications associated with the approach, may restrain the global personalized nutrition market growth.
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Personalized Nutrition Market Competitive Landscape
Global personalized nutrition market is highly competitive owing to the rise in number of players, further attributed to the increase in the number of health-conscious consumers worldwide. To maintain a competitive edge, the major industry participants are continually implementing various growth strategies. Innovations, mergers, and acquisitions, collaborations and partnerships are adopted by these players to thrive in the competitive market. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D.
Personalized Nutrition Market Top Player's Company Profiles
- Superior Supplement Manufacturing
- Metagenics, Inc.
- Asiamerica, Ingredients
- Nutralliance, Inc.
- Barrington Nutritionals
- Balchem Corporation
- Maat Nutritionals
- Natures Product Inc.
- Mixfix, Inc.
- DSM
- Herbalife Nutrition
- Wellness Coaches
- Noho Health Inc.
- Bactolac Pharmaceutical Inc.
- Foodsmart
- DNAlysis
- Wellcome Trust Sanger Institute Morgan Building
- Helix
Personalized Nutrition Market Recent Developments
-
In April 2024, C.K. McWhorter & McWhorter Family Trust, renowned for luxury and innovation in investments, embarks on a visionary project to transform the luxury wellness chateaus & resort experience. Their initiative integrates quantum computing and advanced technology, heralding a bold leap in luxury hospitality and wellness. This fusion of tradition and innovation promises unmatched experiences for discerning guests.
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In February 2024, Momentous, a prominent human performance company specializing in supplementation and nutrition, revealed the acquisition of a notable minority stake by Humble Growth. Humble Growth is an investment firm committed to fostering growth and value creation for innovative companies reshaping consumer lifestyles. Co-founders Jeff Byers and Erica Good will retain their leadership roles at Momentous as CEO and President, respectively.
- In January 2024, Mayo Clinic announced a partnership with Hologram Sciences to develop a Precision Nutrition Platform. This collaboration merges Mayo Clinic's protocols and expertise with Hologram's personalized nutrition infrastructure. The Precision Nutrition Platform will be implemented in clinical settings and equipped with predictive analytics capabilities. It aims to identify potential health risks based on dietary patterns and recommend preventive measures directly to patients, enabling proactive interventions.
Personalized Nutrition Key Market Trends
- Customers are becoming increasingly aware of ingredients that can provide nutritional content in addition to basic nutrition. Products containing adaptogens, such as immunity-boosting ingredients, are gaining popularity when it comes to selecting the right fitness and sport nutrition product.
Personalized Nutrition Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.
According to our global personalized nutrition market analysis, the growth of the Asia Pacific region is primarily due to an increase in the number of start-ups and fast-moving consumer goods companies in the personalized-nutrition market. To boost immunity for preventing health diseases, people are increasingly opting for health supplements. This health awareness is positively affecting the growth of the personalized nutrition market during the analysis period. However, the high price of personalized nutrition supplements may limit market sales.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 18.15 Billion |
| Market size value in 2032 | USD 48.26 Billion |
| Growth Rate | 11.48% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Personalized Nutrition Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Personalized Nutrition Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Personalized Nutrition Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Personalized Nutrition Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Personalized Nutrition Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Personalized Nutrition Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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