Personalized Nutrition Market Size, Share, Growth Analysis, By Product(Active measurement, and standard measurement), By Application(Standard supplement, disease based, and others), By Dosage forms(Tablets, capsule, powders, liquids), By End-use(Direct-to-consumer, hospital & clinics, wellness & fitness centers, and others), By Region(North America, Europe, Asia-Pacific, Latin America), By Region - Industry Forecast 2025-2032

Personalized Nutrition Market size was valued at USD 18.15 Billion in 2023 and is poised to grow from USD 20.23 Billion in 2024 to USD 48.26 Billion by 2032, growing at a CAGR of 11.48% during the forecast period (2025-2032).

The idea behind personalized nutrition is that one size does not fit all. We are all different individuals with unique biochemistry, metabolism, genetics, and microbiota. As a result, a specially designed personalized nutritional plan can be devised to take these factors into account in accordance with our personal eating habits, body measurements, weight, cholesterol levels, and lifestyle. Personalized nutrition is also known as "precision nutrition," "individualised nutrition," and "nutritional genomics." Personalized nutrition is the study of how food and genes connect with one another in order to create a personalized diet that meets a person's specific needs.

One of the major factors driving the growth of the personalized nutrition market is the rise in consumer preference for dietary improvements. The growing trend of people of all ages adopting a healthy and innovative lifestyle has a positive impact on the industry. As a result, individual lifestyle and changing food habits are increasing the dietary supplements in the age of personalized nutrition market size. Furthermore, advances in dietary supplement preparation, combined with superior drug formulation processes, are expected to boost the growth of dietary supplements in the age of personalized nutrition market share during the forecasting period, thereby driving the personalized nutrition market growth. However, due to certain regulations in the personalised nutrition sector is expected to impede the growth of the personalised nutrition market during the forecast period.

US Personalized Nutrition Market is poised to grow at a sustainable CAGR for the next forecast year.