Pet Oral Care Products Market Size, Share, Growth Analysis, By Product Type (Edible Paste, Mouthwash/ Rinse), By Price Range (Economical Range, Mass Range), By Region - Industry Forecast 2025-2032


Report ID: SQMIG35I2295 | Region: Global | Published Date: February, 2024
Pages: 270 |Tables: 62 |Figures: 75

Pet Oral Care Products Market Insights

Pet Oral Care Products Market size was valued at USD 136.4 Million in 2023 and is poised to grow from USD 145.68 Million in 2024 to USD 245.64 Million by 2032, growing at a CAGR of 6.8% during the forecast period (2025-2032).

Pet owners typically purchase pet oral care items to preserve their animals' general health and protect them from frequent mouth infections in animals. Bad smell, an additional tooth set, pain and bleeding in the mouth, and damaged or loose teeth are some frequent dental health issues in pets. To stop the spread of these diseases, pets need dental care products. These products keep pets' dental hygiene up to par, offer relief from gum disease and other mouth issues, and stop other animals from contracting oral illnesses. Toothpaste, toothbrushes, chewable, mouth fresheners, wipes, and other oral care products are included in oral care products. Pet oral care firms are creating new solutions for a variety of pet oral disorders with variations in flavours and tastes to fit different pets as a result of the rise in oral problems and demand for new pet oral care products.

Global Pet Oral Care Products Market is primarily driven by the growing prevalence of dental problems in dogs. According to the Australian and American veterinary dental associations, more than 80% of dogs and more than 70% of cats, respectively, have gum disease by the age of three. As a result, throughout the course of the forecast period, market expansion is anticipated to be driven by rising pet oral health awareness and rising veterinary health spending.

US Pet Oral Care Products Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 134.8 million

Largest Segment

dog

Fastest Growth

cat

Growth Rate

6.8% CAGR

Global pet oral care products market, 2021-2028 ($ Mn)
Country Share for North America Region- 2021 (%)

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Pet Oral Care Products Market Segmental Analysis

Global Pet Oral Care Products Market is segmented by product type, price range, end users, pet type, sales channel and region. Based on product type, the market is segmented into edible paste, mouthwash/ rinse, toothbrush, dental chews/ gums and dental cleaning sprays. Based on price range, the market is segmented into economical range, mass range and premium range. Based on end users, the market is segmented into veterinary speciality, private vet clinic, households and animal shelter. Based on pet type, the market is segmented into dog, cat, bird and exotic pet (rabbit, bearded dragon, horse, etc.). Based on sales channel, the market is segmented into supermarkets/hypermarkets, multi-brand stores, discount stores, pet speciality stores, drug stores & pharmacies, online retailers and other sales channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.  

Pet Oral Care Products Market Analysis by Animal

Based on animal, the dog category had a bigger market share in 2021. Additionally, the cat segment is anticipated to expand faster by 2028. The most prevalent infectious condition in dogs is periodontal disease. Dogs' dental problems and early tooth loss are mostly caused by a cyclical, progressive inflammatory sickness of the tissues that support their teeth. 90% of cats older than three suffer from it. During the projected period, this aspect is likely to increase demand for pet oral care products globally.

Pet Oral Care Products Market Analysis by End User

Based on end user, in 2021, the home care sector accounted for the greatest market share. By 2028, the segment is anticipated to grow at significant CAGR. Early dental care at home is crucial for a pet's long-term oral health and teeth maintenance. The best technique to care for a pet's teeth at home is to brush their teeth every day. Although daily home care is ideal for maintaining teeth, even twice-weekly brushing can eliminate most plaque before it can mineralize into tartar.

Global Pet oral care products market By animal, 2021 (%)

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Pet Oral Care Products Market Regional Insights

A large portion of the global market is anticipated to be dominated by North America over the course of the forecast period due to the region's rising pet ownership rates and rising pet care product spending. The regional market is expanding as a result of increased knowledge of pet hygiene and wellness. During the projection period, Asia Pacific is anticipated to have the market's highest CAGR. Australia's demand for pet care products is anticipated to be quite strong during the forecast period. The majority of Australian animal oral care reviews point out that the nation has access to high-quality pet care products.

Global Pet oral care products market By Geography, 2021-2028
  • Largest
  • Fastest

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Pet Oral Care Products Market Dynamics

Pet Oral Care Products Market Driver

  • The most prevalent ailment in both cats and dogs is periodontal disease. It is a cyclical, progressive inflammatory condition that affects the teeth's supporting components and causes dental disease and early tooth loss in dogs and cats. Furthermore, these illnesses can result in grave health issues like organ failure. By the time they are three years old, around 70% of cats and 80% of dogs exhibit signs of periodontal disease, according to the AVMA. The primary driver of market expansion has been recognised as the increase in the prevalence of various disorders connected to oral health.

Pet Oral Care Products Market Restraint

  • High cost of products and the lack of proper veterinary dentistry in developing countries are likely to hamper the market globally.

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Pet Oral Care Products Market Competitive Landscape

Global Pet Oral Care Products Market is highly competitive and somewhat fragmented. To maintain a competitive edge, the major industry participants are continually implementing various growth strategies. Innovations, mergers, and acquisitions, collaborations and partnerships are adopted by these players to thrive in the competitive market. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D.

Pet Oral Care Products Market Top Player's Company Profiles

  • Mars Incorporated 
  • Nestle Purina PetCare 
  • Hill's Pet Nutrition Inc. 
  • Virbac 
  • Colgate-Palmolive 
  • Vetoquinol SA 
  • Dechra Pharmaceuticals PLC 
  • TropiClean Pet Products 
  • PetzLife Products Inc. 
  • HealthyMouth LLC 
  • AllAccem Inc. 
  • Imrex Inc. 
  • Central Garden & Pet Company 
  • Compana Pet Brands 
  • Boehringer Ingelheim 
  • TEEF for Life 
  • Kao Corporation 
  • Henkel AG 

Pet Oral Care Products Market Recent Developments

  • On January 5, 2022, Central Garden & Pet Company announced the acquisition of DoMyOwn, an online retailer, to strengthen its position in the e-commerce sector.
  • In June 2021, Mars Petcare announced its plans to invest $145 million to expand the production capabilities of its wet pet food manufacturing plant in Fort Smith, AR, by adding 200,000 square feet of space and installing two new production lines.

Pet Oral Care Products Key Market Trends

  • The pet dental care products market is flourishing as a result of rising per-person spending on veterinary care. In comparison to human oral healthcare, the American Pet Product Association (APPA) estimates that there are 89.7 million pet dogs in America. Pet owners spend an average of USD 49.70 yearly on a dog's dental care. The primary driver influencing market expansion has been recognised as the rise in the occurrence of numerous varied disorders linked to oral health.

Pet Oral Care Products Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.

According to our Global Pet Oral Care Products Market analysis, in terms of animal, the dog segment held larger market share owing to periodontal disease. In terms of end user, the home care segment boost the market growth due to high usage. Moreover, high prevalence of dental diseases in pets contributes significantly to market growth. Whereas, high cost of product can hamper the global pet oral care products market expansion.

Report Metric Details
Market size value in 2022 USD 134.8 million
Market size value in 2031 USD 243.69 million
Growth Rate 6.8%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Million
Segments covered
  • Product Type
    • Edible Paste, Mouthwash/ Rinse, Toothbrush, Dental Chews/ Gums, Dental Cleaning Sprays
  • Price Range
    • Economical Range, Mass Range, Premium Range
  • End Users
    • Veterinary Speciality, Private Vet Clinic, Households, Animal Shelter
  • Pet Type
    • Dog, Cat, Bird, Exotic Pet (Rabbit, Bearded Dragon, Horse, Others)
  • Sales Channel
    • Supermarkets/Hypermarkets, Multi-Brand Stores, Discount Stores, Pet Speciality Stores, Drug Stores & Pharmacies, Online Retailers, Other Sales Channel
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Mars Incorporated 
  • Nestle Purina PetCare 
  • Hill's Pet Nutrition Inc. 
  • Virbac 
  • Colgate-Palmolive 
  • Vetoquinol SA 
  • Dechra Pharmaceuticals PLC 
  • TropiClean Pet Products 
  • PetzLife Products Inc. 
  • HealthyMouth LLC 
  • AllAccem Inc. 
  • Imrex Inc. 
  • Central Garden & Pet Company 
  • Compana Pet Brands 
  • Boehringer Ingelheim 
  • TEEF for Life 
  • Kao Corporation 
  • Henkel AG 
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Pet Oral Care Products Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Pet Oral Care Products Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Pet Oral Care Products Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Pet Oral Care Products Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Pet Oral Care Products Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Pet Oral Care Products Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Pet Oral Care Products Market size was valued at USD 134.8 million in 2022 and is poised to grow from USD 143.97 million in 2023 to USD 243.69 million by 2031, growing at a CAGR of 6.8% during the forecast period (2024-2031). 

Global Pet Oral Care Products Market is highly competitive and somewhat fragmented. To maintain a competitive edge, the major industry participants are continually implementing various growth strategies. Innovations, mergers, and acquisitions, collaborations and partnerships are adopted by these players to thrive in the competitive market. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D. 'Mars Incorporated ', 'Nestle Purina PetCare ', 'Hill's Pet Nutrition Inc. ', 'Virbac ', 'Colgate-Palmolive ', 'Vetoquinol SA ', 'Dechra Pharmaceuticals PLC ', 'TropiClean Pet Products ', 'PetzLife Products Inc. ', 'HealthyMouth LLC ', 'AllAccem Inc. ', 'Imrex Inc. ', 'Central Garden & Pet Company ', 'Compana Pet Brands ', 'Boehringer Ingelheim ', 'TEEF for Life ', 'Kao Corporation ', 'Henkel AG '

The most prevalent ailment in both cats and dogs is periodontal disease. It is a cyclical, progressive inflammatory condition that affects the teeth's supporting components and causes dental disease and early tooth loss in dogs and cats. Furthermore, these illnesses can result in grave health issues like organ failure. By the time they are three years old, around 70% of cats and 80% of dogs exhibit signs of periodontal disease, according to the AVMA. The primary driver of market expansion has been recognised as the increase in the prevalence of various disorders connected to oral health.

The pet dental care products market is flourishing as a result of rising per-person spending on veterinary care. In comparison to human oral healthcare, the American Pet Product Association (APPA) estimates that there are 89.7 million pet dogs in America. Pet owners spend an average of USD 49.70 yearly on a dog's dental care. The primary driver influencing market expansion has been recognised as the rise in the occurrence of numerous varied disorders linked to oral health.

A large portion of the global market is anticipated to be dominated by North America over the course of the forecast period due to the region's rising pet ownership rates and rising pet care product spending. The regional market is expanding as a result of increased knowledge of pet hygiene and wellness. During the projection period, Asia Pacific is anticipated to have the market's highest CAGR. Australia's demand for pet care products is anticipated to be quite strong during the forecast period. The majority of Australian animal oral care reviews point out that the nation has access to high-quality pet care products.

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Pet Oral Care Products Market

Report ID: SQMIG35I2295

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