USD 606.22 million
Plus Size Clothing Market Size, Share, Growth Analysis, By Type(Formal, Casual, Sportswear, Others), By Gender(Male, Female), By Price Range(Economy, Mid-Range, Luxury), By Age Group(Below 15, 16 - 59, 60 and Above), By Region(North America, Europe, Asia-Pacific, Latin America), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG25K2088 |
Region:
Global |
Published Date: March, 2024
Pages:
223
|Tables:
63
|Figures:
65
Plus Size Clothing Market Insights
Global Plus Size Clothing Market size was valued at USD 606.22 million in 2022 and is poised to grow from USD 630.47 million in 2023 to USD 862.84 million by 2031, growing at a CAGR of 4% in the forecast period (2024-2031).
In the realm of fashion apparel, plus-size clothing encompasses sizes ranging from 1X to 6X, while extended sizes span from 7X and above. These categories extend beyond what is commonly termed 'straight' sizes and frequently encompass size ranges like UK 16 to UK 28, although regional variations exist. Consumers within the plus-size category now exhibit a strong demand for contemporary, stylish attire readily accessible in larger dimensions. Furthermore, their expectations extend to alluring, durable, high-quality garments that offer value for their investment. The market's substantial growth is predominantly driven by a global surge in demand attributed to an overweight and obese population, constituting a pivotal contributing factor. The ascendancy of the body positivity movement and the bolstered self-assurance of plus-size individuals, fueled by impactful fashion advertisements and promotional endeavors showcased in renowned magazines such as Vogue, Cosmopolitan, Elle, and Glamour, significantly propels the plus-size clothing market. Additionally, the enhanced public perception of plus-size figures, coupled with support from influential celebrities, has fostered an environment where consumers embrace their self-image, consequently driving market demand.
Nonetheless, challenges surface within the plus-size clothing sector. Retailers often grapple with higher costs, as accommodating diverse sizes proves financially demanding. The intricate manufacturing process for plus-size garments, requiring additional materials to cater to larger dimensions, exacerbates production costs, acting as a hindrance to market expansion.
Conversely, the anticipated rise in omnichannel retail availability for plus-size clothing and the expansion of brand presence within the industry offer promising opportunities for future growth and diversification within the plus-size clothing market. This optimistic outlook underscores the sector's potential for continued evolution and expansion.
US Plus Size Clothing Market is poised to grow at a sustainable CAGR for the next forecast year.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
Male
Fastest Growth
Female
Growth Rate
4% CAGR
Global Plus Size Clothing Market ($ Bn)
Country Share for North America Region (%)
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Plus Size Clothing Market Segmental Analysis
Global Plus Size Clothing Market is segmented by Type, Price Range, Gender, Age Group, and region. Based on Type, the market can be segmented into Formal, Casual, Sportswear, Others. Based on Price Range, the market can be segmented into Economy, Mid-Range, Luxury. Based on Gender the market is segmented into Male, Female, Others. Based on Age Group the market is segmented into Below 15, 16 - 59, 60 and Above. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Plus Size Clothing Market Analysis By Age Group
In the year 2021, the plus-size clothing market was notably led by the age group spanning from 16 to 59 years, capturing a significant share of 58.8%. This dominance is attributed to the fact that consumers within this age bracket exhibit a pronounced prevalence of obesity, driving the demand for larger-sized clothing. Moreover, this demographic tends to exhibit higher consumer spending on clothing as compared to other age groups, further bolstering their influence on the market.
Nevertheless, the market landscape is undergoing a transformation due to changing demographic patterns. The aging population, specifically individuals aged 60 and above who also fall within the plus-size category, is emerging as a driving force in the industry. As obesity rates increase within this older age segment, there is a discernible shift in demand towards plus-size clothing tailored for their needs. This change is expected to contribute to the segment of 60 and above plus-size clothing witnessing the most substantial Compound Annual Growth Rate (CAGR) throughout the forecast period.
As the aging population continues to expand and exhibit distinct fashion preferences, the industry is likely to see a surge in innovative offerings and designs catering to the plus-size clothing requirements of this evolving demographic. This underscores the market's responsiveness to changing consumer dynamics and its commitment to inclusivity across a broad spectrum of age groups.
Plus Size Clothing Market Analysis By Gender
In the year 2021, the plus-size clothing market witnessed a prevailing dominance within the male segment, securing a substantial market share of 50.3%. This predominance can be attributed to the presence of a comparatively significant obese male population and their noteworthy expenditure on clothing. These factors collectively contributed to the male demographic's strong influence on the market landscape.
Nevertheless, the market dynamics have been undergoing a notable shift due to evolving gender-based trends. The rise in obesity rates among females has emerged as a pivotal factor driving significant potential for growth within the female plus-size clothing segment. This transition in consumer preferences is fostering an increased demand for clothing catering to larger sizes among women.
Furthermore, a commendable enhancement in body positivity and self-confidence among female consumers is anticipated to play a pivotal role in augmenting market demand throughout the projected period. As societal norms evolve and the emphasis on embracing diverse body types gains traction, more women are seeking fashionable and comfortable plus-size clothing that aligns with their personal style preferences.
The evolving landscape signifies the industry's responsiveness to gender-specific demands and underscores the significance of inclusivity. The growth trajectory of the female plus-size clothing market is indicative of a broader cultural shift towards empowerment and acceptance, showcasing how market trends can mirror and contribute to societal transformations.
Global Plus Size Clothing Market By Gender
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Plus Size Clothing Market Regional Insights
In the year 2021, North America emerged as a prominent hub for the plus-size clothing market, primarily due to its substantial obese population and elevated consumer expenditure on clothing designed for larger sizes. This region, encompassing countries such as the United States and Canada, held a notable market share driven by the prevalence of obesity-related concerns and a robust demand for stylish and comfortable plus-size attire. North America's consumer-driven culture and high disposable income levels contributed to its leadership in this sector.
Conversely, the Asia-Pacific region is poised to exhibit the most rapid Compound Annual Growth Rate (CAGR) within this market. This dynamic can be attributed to an escalating trend in the average caloric intake per capita, especially among middle-class and high-income households. This dietary pattern has, in turn, led to an increase in obesity rates among individuals in this region. As more individuals fall into the plus-size category, the demand for clothing catering to diverse body types is witnessing a significant upsurge. The Asia-Pacific's burgeoning middle-class segment and their evolving lifestyle preferences are driving this transformation, making it an emerging hotspot for the plus-size clothing industry's expansion.
Global Plus Size Clothing Market By Region
- Largest
- Fastest
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Plus Size Clothing Market Dynamics
Plus Size Clothing Market Drivers
Influence of Influencers and Celebrities
- Plus-size influencers and celebrities advocating for body positivity and showcasing stylish clothing options have significantly influenced consumer preferences.
Economic Growth and Middle-Class Expansion
- As economies grow, more consumers have disposable income to spend on fashion, contributing to the demand for plus-size clothing.
Plus Size Clothing Market Restraints
Limited In-Store Availability
- Many physical retail stores still offer limited plus-size selections, restricting shopping choices and experiences for offline consumers.
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Plus Size Clothing Market Competitive Landscape
The global plus-size clothing market features a competitive landscape characterized by a blend of established players, emerging brands, and shifting consumer dynamics. Prominent industry leaders like Lane Bryant, Torrid, and Eloquii hold significant market shares, leveraging their experience and dedicated plus-size offerings to maintain a competitive edge. These established players benefit from their well-established supply chains, brand recognition, and wide-ranging product portfolios.
In recent years, an influx of innovative and digitally savvy startups has disrupted the market, introducing fresh perspectives and addressing the evolving demands of the plus-size consumer base. Online retailers like ASOS Curve and Fashion to Figure have gained traction by embracing e-commerce platforms, offering fashion-forward plus-size designs, and prioritizing inclusivity.
The power of social media and influencer marketing has further reshaped the competitive landscape. Plus-size influencers and celebrities advocating body positivity have empowered niche brands to connect directly with their target audience, carving out unique market segments.
As the market continues to evolve, adaptability, innovation, and a deep understanding of changing consumer preferences remain critical for players in the global plus-size clothing market to secure their positions and capitalize on emerging opportunities.
Plus Size Clothing Market Top Player’s Company Profiles
- Lane Bryant (United States)
- Torrid (United States)
- Eloquii (United States)
- ASOS Curve (United Kingdom)
- Fashion to Figure (United States)
- City Chic Collective (Australia)
- Simply Be (United Kingdom)
- Forever 21 Plus (United States)
- H&M+ (Sweden)
- Old Navy Plus (United States)
Plus Size Clothing Market Recent Developments
-
In February 2024, Aditya Birla’s fashion apparel brand Pantaloons launched a new plus size clothing line for women named ‘Honey Curvytude’. The line offers fusion-style clothing in a wider range of sizes to engage plus-size shoppers.
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In January 2024, due to the Henning x Universal Standard collaboration, the businesswear-focused brand would be available up to size 40. Model and designer Lauren Chan debuted her fashion brand Henning — which offered workwear essentials in sizes 12 to 26 — in 2019, after her time as a fashion editor at Glamour magazine made it clear how underserved the plus-size market was.
- In September 2023, Nike announced that it would be launching a new line of plus size sportswear.
Plus Size Clothing Key Market Trends
- Body Positivity and Inclusivity: Increasing awareness and advocacy for body positivity and inclusivity have driven the demand for plus-size clothing, fostering a more diverse and representative fashion industry.
- Fashion Forward Options: Growing fashion-consciousness among plus-size consumers has led to a surge in stylish and trendy clothing options, challenging traditional notions of plus-size fashion.
Plus Size Clothing Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Product types team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our plus size clothing market analysis, the global plus-size clothing market has witnessed significant growth, reflecting a shift towards greater inclusivity and body positivity. The market's expansion is attributed to rising demand for fashion options that cater to diverse body types, challenging traditional beauty standards. E-commerce has played a pivotal role, offering a wider range of styles and sizes to a global consumer base. However, challenges remain, including limited in-store availability and inconsistent sizing standards. Brands that prioritize size diversity and offer stylish, well-fitting options have gained traction. As the market continues to evolve, collaborations between fashion influencers, designers, and retailers have further propelled awareness and growth. In conclusion, the plus-size clothing market's trajectory underscores a societal shift towards embracing body diversity and offers promising opportunities for brands that prioritize inclusivity and provide fashionable choices for all consumers.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 606.22 million |
| Market size value in 2031 | USD 862.84 million |
| Growth Rate | 4% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Million |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Plus Size Clothing Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Plus Size Clothing Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Plus Size Clothing Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Plus Size Clothing Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Plus Size Clothing Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Plus Size Clothing Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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