Plus Size Clothing Market Size, Share, Growth Analysis, By Type(Formal, Casual, Sportswear, Others), By Gender(Male, Female), By Price Range(Economy, Mid-Range, Luxury), By Age Group(Below 15, 16 - 59, 60 and Above), By Region(North America, Europe, Asia-Pacific, Latin America), By Region - Industry Forecast 2024-2031

Report ID: SQMIG25K2088 | Region: Global | Published Date: March, 2024
Pages: 223 | Tables: 63 | Figures: 65

Plus Size Clothing Market News

In February 2024, Aditya Birla’s fashion apparel brand Pantaloons launched a new plus size clothing line for women named ‘Honey Curvytude’. The line offers fusion-style clothing in a wider range of sizes to engage plus-size shoppers.
In January 2024, due to the Henning x Universal Standard collaboration, the businesswear-focused brand would be available up to size 40. Model and designer Lauren Chan debuted her fashion brand Henning — which offered workwear essentials in sizes 12 to 26 — in 2019, after her time as a fashion editor at Glamour magazine made it clear how underserved the plus-size market was.

In September 2023, Nike announced that it would be launching a new line of plus size sportswear.

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Global Plus Size Clothing Market size was valued at USD 606.22 million in 2022 and is poised to grow from USD 630.47 million in 2023 to USD 862.84 million by 2031, growing at a CAGR of 4% in the forecast period (2024-2031).

The global plus-size clothing market features a competitive landscape characterized by a blend of established players, emerging brands, and shifting consumer dynamics. Prominent industry leaders like Lane Bryant, Torrid, and Eloquii hold significant market shares, leveraging their experience and dedicated plus-size offerings to maintain a competitive edge. These established players benefit from their well-established supply chains, brand recognition, and wide-ranging product portfolios. 'Lane Bryant (United States)', 'Torrid (United States)', 'Eloquii (United States)', 'ASOS Curve (United Kingdom)', 'Fashion to Figure (United States)', 'City Chic Collective (Australia)', 'Simply Be (United Kingdom)', 'Forever 21 Plus (United States)', 'H&M+ (Sweden)', 'Old Navy Plus (United States)'

Plus-size influencers and celebrities advocating for body positivity and showcasing stylish clothing options have significantly influenced consumer preferences.

Body Positivity and Inclusivity: Increasing awareness and advocacy for body positivity and inclusivity have driven the demand for plus-size clothing, fostering a more diverse and representative fashion industry.

In the year 2021, North America emerged as a prominent hub for the plus-size clothing market, primarily due to its substantial obese population and elevated consumer expenditure on clothing designed for larger sizes. This region, encompassing countries such as the United States and Canada, held a notable market share driven by the prevalence of obesity-related concerns and a robust demand for stylish and comfortable plus-size attire. North America's consumer-driven culture and high disposable income levels contributed to its leadership in this sector.

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