USD 2.4 billion
Polyvinylpyrrolidone Market Size, Share, Growth Analysis, By Form (Liquid, Powder), By Grade, By Application (Fibers, Adhesives), By End Use, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG15E2474 |
Region:
Global |
Published Date: December, 2024
Pages:
157
|Tables:
63
|Figures:
75
Polyvinylpyrrolidone Market Insights
Polyvinylpyrrolidone Market size was valued at USD 0 Billion in 2023 and is poised to grow from USD 0 Billion in 2024 to USD 0 Billion by 2032, growing at a CAGR of 6.6% during the forecast period (2025-2032).
The global polyvinylpyrrolidone (PVP) market is experiencing steady growth and is anticipated to continue its upward trajectory in the coming years. PVP is a versatile polymer used in various industries, including pharmaceuticals, personal care, food and beverages, and electronics. The market growth is primarily driven by the expanding applications of PVP in these sectors. In the pharmaceutical industry, PVP is widely used as a binder, stabilizer, and solubilizer in drug formulations. The increasing demand for innovative drug delivery systems and the rising prevalence of chronic diseases are fueling the growth of the market in the pharmaceutical sector. PVP's biocompatibility and excellent film-forming properties make it an ideal choice for pharmaceutical applications. The personal care industry is another significant consumer of PVP, where it is utilized in products such as hair styling gels, shampoos, and skincare formulations. The rising consumer focus on personal grooming and appearance, coupled with the growing demand for natural and organic personal care products, is driving the demand for PVP in the personal care industry. However, the market also faces several challenges. One of the key challenges is the availability and price volatility of raw materials used in the production of PVP. The primary raw material for PVP production is N-vinylpyrrolidone (NVP), which is derived from petrochemical feedstocks. Fluctuations in the prices of petrochemicals can impact the cost of PVP production, posing challenges for manufacturers. Another challenge is the increasing environmental concerns and regulations surrounding the use and disposal of polymers. Governments and regulatory bodies are implementing stringent regulations to promote sustainable practices and reduce the environmental impact of polymer-based products. Manufacturers of PVP need to comply with these regulations and develop environmentally friendly alternatives to meet the evolving market demands. Despite these challenges, the global market is expected to witness significant growth due to its wide-ranging applications and increasing demand from various industries. The market players are investing in research and development activities to develop innovative and sustainable PVP products. Additionally, the expansion of end-use industries in emerging economies and the growing adoption of PVP in niche applications present opportunities for market growth. Overall, the global market is poised for expansion, driven by the increasing demand for high-performance polymers and the need for advanced solutions in various sectors.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Powder
Fastest Growth
Powder
Growth Rate
5.6% CAGR
Global Polyvinylpyrrolidone Market ($ Bn)
Country Share for Asia-pacific Region (%)
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Polyvinylpyrrolidone Market Segmental Analysis
Global Polyvinylpyrrolidone Market is segmented by Form, Grade, Application, End Use and Region. Based on Form, the market is segmented into Liquid, Powder. Based on Grade, the market is segmented into PVP K-30 (Pharmaceutical grade), PVP K-90 (Industrial grade), PVP K-120 (Technical grade), PVP K-17 (Low molecular weight grade), PVP Copolymers (PVP/VA, PVP/VA/DM, etc.). Based on Application, the market is segmented into Fibers, Adhesives, Protective Colloids, Films, Oil and Gas Fields, Others. Based on End Use, the market is segmented into Textiles, Pulp and Paper, Oil and Gas, Electrical and Electronics, Cosmetics, Pharmaceuticals, Food and Beverages, Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Analysis By Form
The global polyvinylpyrrolidone (PVP) market can be segmented by form into powder and liquid. Among these, the powder form dominates the market in terms of market share. Powdered PVP is widely used across various industries due to its ease of handling, storage, and versatility. It is preferred in applications where solid formulations are required, such as in the pharmaceutical industry for tablet and capsule formulations, or in the personal care industry for powdered cosmetic products.
On the other hand, the liquid form of PVP is expected to be the fastest growing segment in the coming years. Liquid PVP offers advantages in certain applications that require a liquid or solution form, such as in pharmaceutical formulations, topical solutions, and liquid-based personal care products. The liquid form provides better solubility and can be easily incorporated into liquid formulations, offering improved product stability and compatibility.
Analysis By Application
The global polyvinylpyrrolidone (PVP) market can be segmented by application into pharmaceutical, food and beverage, cosmetics, adhesives, and other applications. Among these, the pharmaceutical sector emerges as the dominant segment in terms of market share. PVP is widely used in the pharmaceutical industry due to its excellent solubility, film-forming properties, and biocompatibility. It is utilized as a binder, stabilizer, and solubilizer in various drug formulations, including tablets, capsules, and topical preparations. The increasing demand for innovative drug delivery systems and the rising prevalence of chronic diseases are driving the growth of the PVP market in the pharmaceutical sector.
The fastest growing segment among the applications is the cosmetics industry. PVP finds extensive usage in cosmetic formulations such as hair care products, skincare products, and color cosmetics. It acts as a film-former, emulsion stabilizer, and hair fixative, providing enhanced product performance and consumer benefits. The growing consumer focus on personal grooming, increasing disposable income, and the demand for natural and organic cosmetic products are driving the growth of PVP in the cosmetics industry. Additionally, the rising trend of innovative and multifunctional cosmetic products further contributes to the increasing adoption of PVP in this sector.
Global Polyvinylpyrrolidone Market By Form
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Polyvinylpyrrolidone Market Regional Insights
Asia Pacific emerges as the dominant market for PVP. The region has a significant presence of key end-use industries such as pharmaceuticals, cosmetics, and food and beverage, which drive the demand for PVP. Rapid industrialization, increasing population, and rising disposable income in countries like China, India, and Japan contribute to the dominance of the Asia Pacific market for PVP.
The fastest growing region in the PVP market is expected to be the Middle East and Africa. The region is witnessing a surge in industrial activities, including pharmaceutical manufacturing, cosmetics production, and food processing. This, in turn, drives the demand for PVP as a key ingredient in various applications. Additionally, the rising population, urbanization, and increasing healthcare expenditure in countries like the United Arab Emirates, Saudi Arabia, and South Africa contribute to the growing adoption of PVP in the region.
Global Polyvinylpyrrolidone Market By Region
- Largest
- Fastest
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Polyvinylpyrrolidone Market Dynamics
Drivers
Growing Demand from Pharmaceutical Industry
- PVP is extensively used in the pharmaceutical sector due to its solubility and biocompatibility. The increasing prevalence of chronic diseases, advancements in drug delivery systems, and the need for improved drug formulation techniques are driving the demand for PVP in the pharmaceutical industry.
Rising Demand in Cosmetics Industry
- PVP finds applications in various cosmetic products such as hair care, skincare, and color cosmetics. The growing consumer focus on personal grooming, rising disposable income, and the demand for innovative and multifunctional cosmetic products are driving the demand for PVP in the cosmetics industry.
Restraints
Regulatory Constraints
- Compliance with stringent regulations and standards, particularly in the pharmaceutical and food industries, poses challenges for PVP manufacturers. Adherence to quality control measures, safety regulations, and compliance with regional and international standards can add complexity to the production and distribution of PVP.
Potential Health and Environmental Concerns
- While PVP is generally regarded as safe for use in various applications, there may be potential health and environmental concerns associated with certain manufacturing processes or specific formulations. These concerns may impact consumer perception and regulatory scrutiny, influencing the market growth of PVP.
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Polyvinylpyrrolidone Market Competitive Landscape
The competitive landscape of the global polyvinylpyrrolidone (PVP) market is characterized by intense competition among key players operating in the industry. These players strive to enhance their market presence, expand their product portfolios, and develop strategic partnerships to gain a competitive edge. The market is highly fragmented, with numerous regional and international players vying for market share. Players in the PVP market focus on research and development activities to innovate and introduce new product formulations and applications. They also invest in advanced manufacturing technologies to improve production efficiency and product quality. Additionally, companies engage in marketing and promotional activities to create awareness about their PVP products and attract a wider customer base. The competitive landscape is influenced by factors such as product quality, price competitiveness, distribution network, and customer service. Key players in the market aim to establish long-term relationships with customers, including end-use industries such as pharmaceuticals, cosmetics, and industrial sectors, to secure a stable demand for their PVP products. Furthermore, mergers and acquisitions, collaborations, and partnerships are common strategies adopted by market players to expand their geographical presence and strengthen their market position. These strategic initiatives enable companies to leverage synergies, access new customer segments, and enhance their technological capabilities.
Top Player’s Company Profiles
- Ashland Global Holdings Inc. - United States
- BASF SE - Germany
- Nippon Shokubai Co., Ltd. - Japan
- Dow Chemical Company - United States
- Boai NKY Pharmaceuticals Ltd. - China
- Zhangzhou Huafu Chemical Co., Ltd. - China
- Shanghai Yuking Water Soluble Material Tech Co., Ltd. - China
- Hangzhou Motto Science & Technology Co., Ltd. - China
- Zhejiang Keda Chemicals Co., Ltd. - China
- International Specialty Products Inc. - United States
- Sichuan Tianhua Chemical Group Co., Ltd. - China
- JH Nanhang Life Sciences Co., Ltd. - China
Recent Developments
- In January 2023, the global PVP market was valued at $2.2 billion in 2022.
- In February 2023, the global PVP market was valued at $2.2 billion in 2022.
- In March 2023, the pharmaceutical industry is the largest end-user of PVP, accounting for 45% of the global market.
Polyvinylpyrrolidone Key Market Trends
- Growing Demand in Pharmaceutical Applications: PVP is widely used in the pharmaceutical industry for various applications such as drug solubilization, stabilization, and controlled drug release. The increasing focus on personalized medicine, advancements in drug delivery systems, and the development of innovative pharmaceutical formulations are driving the demand for PVP in this sector.
- Rising Utilization in Cosmetics and Personal Care Products: PVP is a key ingredient in cosmetic and personal care products such as hair gels, shampoos, skincare formulations, and oral care products. The trend of natural and organic cosmetic formulations, as well as the increasing demand for multifunctional products, is driving the use of PVP in the cosmetics industry.
Polyvinylpyrrolidone Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global polyvinylpyrrolidone (PVP) market analysis, the market has witnessed steady growth in recent years and is expected to continue its positive trajectory in the coming years. PVP is a versatile polymer that finds applications in various industries, including pharmaceuticals, cosmetics, adhesives, and industrial sectors. The market is driven by factors such as the increasing demand for pharmaceutical formulations, the growing importance of PVP in cosmetic and personal care products, and its utilization in industrial applications. Additionally, technological advancements and product innovations, such as bio-based and sustainable PVP alternatives, are shaping the market landscape. The market is characterized by intense competition among key players, who are investing in research and development activities to develop new formulations and expand their product portfolios. Regional markets, particularly in Asia Pacific, are witnessing significant growth due to rapid industrialization and increasing manufacturing activities. However, the market also faces challenges such as stringent regulations and the need for sustainable and eco-friendly alternatives. Overall, with the growing demand from various end-use industries and ongoing advancements in PVP technology, the global market holds promising opportunities for market players in the coming years.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 2.4 billion |
| Market size value in 2031 | USD 3.9 billion |
| Growth Rate | 5.6% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Polyvinylpyrrolidone Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Polyvinylpyrrolidone Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Polyvinylpyrrolidone Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Polyvinylpyrrolidone Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Polyvinylpyrrolidone Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Polyvinylpyrrolidone Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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