Potato Processing Market Size, Share, Growth Analysis, By Type(Frozen, Chips & Snack Pellets, Dehydrated), By Application(Snacks, Ready-to-cook & Prepared Meals), By Distribution Channel(Foodservice, Retail), By Region - Industry Forecast 2024-2031

Potato Processing Market Drivers

Increased demand for processed foods and rapid urbanization

• People's rising living standards, rapid urbanization, changing food preferences, and the attraction of fast food are all driving the demand for the worldwide market. The demand for processed food is increasing because of the benefits and ease of no cooking, easy preservation, and storage options. As a result, it is also highly preferred by consumers. Furthermore, fast service restaurants around the world are enticing users to choose processed potato products based on their preferences.
• The global market is also been driven by the rising demand for processed foods, improved farming methodologies, easy availability at low costs, and growing demand from the Asia-Pacific region.
• Furthermore, rapid urbanization, rising living standards, easy product availability, and attractive packaging is anticipated to result in a significant product demand. The high consumer trend toward convenience dietary habits is expected to boost market earnings in the coming years.

Potato Processing Market Restraints

High costs of storage and transportation, and high consumption linked with ailments is likely to impede the market growth

• The high cost of storage and transportation associated with processed potatoes, combined with health concerns associated with processed food consumption, are expected to restrain the growth of the potato processing market during the forecast years.
• Potato chip consumption has been linked to diseases such as hypertension, cardiovascular disease, and cancer. Furthermore, high levels of fried potato product consumption increase the risk of developing conditions such as stroke and obesity. For example, a study of 4,440 people aged 45 to 79 found that those who ate fried potatoes like French fries, hash browns, and potato chips two or more times a week had twice the risk of dying young as those who did not eat fried potatoes. The higher risk is attributed to the presence of trans-fat-rich cooking oil in fried potato products. Trans fat has been shown to raise LDL cholesterol levels in the blood.