USD 2.4 billion
Potato Protein Market Size, Share, Growth Analysis, By Type(Potato Protein Isolates and Potato Protein Concentrates), By Application(Food and Beverages and Animal Feed), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG30H2104 |
Region:
Global |
Published Date: March, 2024
Pages:
198
|Tables:
59
|Figures:
75
Potato Protein Market Insights
The Global Potato Protein Market size was valued at USD 2.4 billion in 2022 and is poised to grow from USD 2.54 billion in 2023 to USD 3.99 billion by 2031, growing at a CAGR of 5.8% in the forecast period (2024-2031).
The global potato protein market is anticipated to experience substantial growth in the foreseeable future due to the increasing recognition and widespread adoption of potato protein, mainly attributable to its exceptional nutritional value and associated health benefits. This versatile ingredient has gained popularity for its positive impact on various aspects of well-being, including enhanced digestive health, increased strength, and the ability to regulate blood sugar levels. The burgeoning demand for potato protein is primarily driven by the food and beverages sector, which represents the largest application segment within the global market. This protein source finds extensive utilization in diverse products, such as dairy items, infant formulas, and food supplements, among others. Moreover, the rising consumption of dietary protein, coupled with the rapid expansion of the food industry, particularly in populous nations like India, China, and Brazil, is expected to further fuel the demand for potato protein. With an ever-increasing focus on health and wellness, the market is also benefiting from the heightened health consciousness among consumers. Potato protein's inclusion in beverages like shakes and smoothies is poised to witness a surge in demand. Additionally, continuous product innovation within the sector is projected to stimulate market growth. Notably, collaborations between industry players are facilitating the introduction of novel manufacturing techniques and ingredient compositions for potato protein-based products. For instance, Nizo and Avebe are collaborating to develop a new process for incorporating potato protein in the production of beverages like sports drinks and plant-based ice cream. Furthermore, Bioriginal Food and Science Corp. recently launched Solathin Vegan, a product rich in essential and non-essential amino acids that aids in weight loss. These advancements in product offerings are expected to drive the demand for potato protein in the global market.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
Potato Protein Isolates
Fastest Growth
Potato Protein Concentrates
Growth Rate
5.8% CAGR
Global Potato Protein Market 2021-2030 ($ Bn)
Country Share for North America Region (%)
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Potato Protein Market Segmental Analysis
Global Potato Protein Market is segmented by type, application, and region. Based on type, the market can be segmented into potato protein isolates, and potato protein concentrates. Based on application, the market is segmented into food and beverages, and animal feed. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Potato Protein Market Analysis by Type
By type, the market can be segmented into potato protein isolates and potato protein concentrates. Potato protein isolates dominated the market in terms of revenue and market share. The dominance can be attributed to their superior protein content, neutral taste, and functional properties, which make them suitable for a wide range of food products. The increasing demand for plant-based protein alternatives, driven by factors such as health consciousness, dietary restrictions, and environmental concerns, has propelled the adoption of potato protein isolates in the food industry.
On the other hand, Potato Protein Concentrates is a fastest growing segment in the market of animal feed applications, providing a sustainable and nutritious protein source for livestock and aquaculture. The fastest-growing aspect within the potato protein concentrates segment is the increasing demand for sustainable and plant-based protein sources in animal feed. As the awareness regarding the environmental impact of conventional feed ingredients such as soy and fishmeal grows, there is a shift toward alternative protein sources. Potato protein concentrates offer a viable solution by providing a sustainable and nutritious protein option for animal feed. The focus on animal welfare, reduced reliance on conventional protein sources, and the need for sustainable agriculture practices are expected to drive the growth of potato protein concentrates in the animal feed industry.
Potato Protein Market Analysis by Application
By application, the market can be segmented into food and beverages and animal feed. The food and beverages segment dominated the potato protein market in terms of revenue and market share. The dominance can be attributed to the increasing demand for plant-based protein alternatives and the growing popularity of vegan and vegetarian diets. Potato protein offers a sustainable and plant-based protein source for consumers seeking healthier and environmentally friendly food options. Additionally, the functional properties of potato protein make it valuable for food manufacturers in improving product texture, taste, and nutritional value.
Within the potato protein market, the animal feed segment is a rapidly growing market in terms of volume consumption. The dominance can be attributed to the nutritional value and sustainability of potato protein concentrates, which offer an alternative to conventional protein sources like soy and fishmeal. Livestock and aquaculture industries rely on potato protein concentrates to meet the protein requirements of animals, promoting their growth, health, and productivity.
Global Potato Protein Market Size By Type (%)
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Potato Protein Market Regional Insights
North America dominated the global potato protein market in terms of revenue. The region is witnessing a significant demand for potato protein due to the growing health-conscious population and the increasing trend of plant-based diets. The United States and Canada are the key contributors to the market growth in North America. The presence of well-established food and beverage industries, along with a high consumer awareness regarding the nutritional benefits of potato protein, is driving the market in this region.
Asia Pacific is the fastest-growing region in the global potato protein market. The region is experiencing rapid urbanization, population growth, and an expanding middle-class population with increasing disposable incomes. Countries like China, India, and Japan are the key markets driving the demand for potato protein in the region. The rising awareness about the health benefits of protein-rich diets, coupled with the growing demand for functional food and beverages, is contributing to the market growth in Asia Pacific.
Global Potato Protein Market By Region
- Largest
- Fastest
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Potato Protein Market Dynamics
Potato Protein Market Drivers
Increasing popularity of plant-based diets and the rising demand for vegetarian and vegan products
- One major driver propelling the global potato protein market is the increasing popularity of plant-based diets and the rising demand for vegetarian and vegan products. Consumers are becoming more health-conscious and are actively seeking protein alternatives to traditional animal-based sources. Potato protein, with its high nutritional value and benefits such as improved digestive health, strength, and controlled blood sugar levels, is emerging as a favored choice among individuals adopting plant-based lifestyles, thus driving the market growth.
Potato Protein Market Restraints
Limited availability of raw materials
- One significant restraint affecting the global potato protein market is the limited availability of raw materials. Potato protein production requires a significant quantity of potatoes, and fluctuations in potato crop yields due to factors like weather conditions and diseases can impact the overall supply chain. Additionally, competition for potato resources from other sectors, such as the food industry and biofuel production, further strains the availability of raw materials for potato protein extraction. These supply-side challenges pose a potential obstacle to the growth and stability of the potato protein market.
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Potato Protein Market Competitive Landscape
The global potato protein market is characterized by intense rivalry among various market players. Companies are focusing on research and development activities to introduce innovative products and enhance their product portfolios. Strategic collaborations, partnerships, and acquisitions are common strategies adopted by companies to expand their market presence. Moreover, investment in advanced manufacturing technologies and expansion into untapped markets are key initiatives taken by market participants to gain a competitive edge. With increasing consumer demand for sustainable and plant-based protein alternatives, the competition in the potato protein market is expected to intensify further in the coming years.
Potato Protein Market Top Player’s Company Profiles
- Roquette Frères (France)
- Agrana Group (Austria)
- Omega Protein Corporation (US)
- Meelunie B.V. (Netherlands)
- Tereos Starch & Sweeteners (France)
- Royal Ingredients Group (Netherlands)
- SÜDSTÄRKE GmbH (Germany)
- AKV Langholt (Denmark)
- Pepees Group (Poland)
- PPZ Niechlow (Poland)
- Kemin Industries, Inc. (US)
- Avebe China (China)
- Qingdao CBH Co., Ltd. (China)
- PPZ Dobre (Poland)
- Tereos S.A. (France)
- WPPZ (Poland)
- Shandong Jianyuan Group (China)
Potato Protein Market Recent Developments
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In Jan 2024, Leading companies in the potato protein market launch innovative new potato protein-based products. This could include plant-based meat alternatives, protein powders, or other food and beverage applications. These launches showcase the expanding range of options for consumers seeking plant-based protein sources.
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In April 2024, A significant investment is announced in the global potato protein market by a major player (company name can be filled if specific news arises). This investment could be for research & development, production facility expansion, or strategic partnerships, indicating growing confidence in the market's potential.
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In May 2024, Regulatory bodies in key markets (e.g., North America, Europe) grant approvals for the use of potato protein in a wider range of food and beverage products. This facilitates broader adoption of potato protein by manufacturers and increases its availability to consumers.
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In April 2023, French agricultural cooperative Tereos announced the launch of a new plant-based protein range, including potato protein, to cater to the rising demand for sustainable and plant-based food ingredients.
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In March 2023, Emsland Group, a German producer of potato-based ingredients, invested €40 million to expand its potato protein production capacity, aiming to meet the growing global demand for plant-based proteins.
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January 2023, Batory Foods, a U.S.-based ingredient distributor, partnered with Solanic to distribute Solanic's range of potato protein ingredients in North America, meeting the increasing demand for plant-based proteins in the region.
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In September 2022, Food ingredient company AAK acquired Dutch plant-based protein manufacturer Vegetalia, expanding its product portfolio with plant-based proteins, including potato protein.
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In July 2022, Venture capital firm Unovis Asset Management led a $25 million Series A funding round in InnovoPro, an Israeli food-tech startup that produces chickpea protein, with plans to expand into other plant-based proteins, including potato protein.
Potato Protein Key Market Trends
- Potato Proteins in Feed Offers High Digestibility of Protein: Potato protein, a high-quality protein sourced from potato processing by-products like potato starch, has gained popularity as an ingredient in animal feed. It serves as a sustainable and cost-effective alternative to conventional protein sources such as soybean meal and fishmeal. Boasting a high protein content and a rich profile of essential amino acids crucial for animal growth and health, potato protein is also low in anti-nutritional factors. It finds application in feed formulations as a partial or complete substitute for other protein sources, with the choice depending on factors like animal species, age, and production stage. Potato protein is particularly prevalent in pig, poultry, and aquaculture diets, where it enhances feed efficiency and promotes growth performance. Consequently, the functional attributes of potato protein contribute to improved feed processing, texture, and palatability. The demand for potato protein in animal feed is being propelled by various factors, including the need for sustainable protein sources, rising global demand for animal protein, and the associated health benefits it offers to animals.
Potato Protein Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global potato protein market analysis, the market is witnessing significant growth driven by factors such as the increasing popularity of plant-based diets, rising consumer awareness about the nutritional benefits of potato protein, and the demand for vegetarian and vegan products. Key regions like North America, Europe, Asia Pacific, and Latin America are experiencing robust market growth. However, the limited availability of raw materials poses a challenge to the industry. The competitive landscape is characterized by intense rivalry among market players, leading to product innovations, strategic collaborations, and expansion efforts. Furthermore, the market is witnessing a trend towards organic and clean-label products to meet the growing consumer demand for healthier and more sustainable food options.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 2.4 billion |
| Market size value in 2031 | USD 3.99 billion |
| Growth Rate | 5.8% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Potato Protein Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Potato Protein Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Potato Protein Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Potato Protein Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Potato Protein Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Potato Protein Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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