Potato Starch Market Size, Share, Growth Analysis, By Nature(Organic, Conventional), By End User(Textile & Paper, Food & Beverages, Pharmaceuticals, Cosmetics), By Type(Native, Modified), By Region - Industry Forecast 2024-2031

Potato Starch Market Driver

Rising clean label adoption will drive up demand for starches in the food industry

• Due to the rising desire for safer, healthier, and natural products over the last few years, the movement of clean-label products has been more popular. Starches are growing in popularity because they adhere to the clean-label standard. In order to boost the thickness and durability of a variety of foods and beverages, starch is used as a natural ingredient. It has been demonstrated that research and innovation in potato starch perform effectively in applications including sauces, soups, and gluten-free goods. Additionally, a variety of food products use potato derivatives as plant-based binding agents to enhance sensory appeal. In the upcoming years, the market for organic starch made from potatoes is anticipated to increase due to the rising demand for organic and clean-label products.

Economic feasibility of the product will drive the growth of the market.

• Leading manufacturers are developing novel ideas and new products as a result of the booming global food business. Nowadays, consumers seek nourishing goods that also offer enjoyment. In food products including bakery, soups, sauces, confectionery and the meat sector, starch is primarily utilized as a binder, thickener, and texturizer. It is gaining popularity as a clean and affordable alternative to food processors. The demand for this starch as a cheap meat substitute is anticipated to increase in response to the rising popularity of vegetarian meat substitutes.

Potato Starch Market Restraint 

• The rising consumer knowledge of the health concerns associated with excessive carbohydrate consumption is a significant barrier to the market's expansion. Low-carb diets are becoming more popular as people try to lower their risk of developing lifestyle-related illnesses like diabetes, obesity, and cardiovascular disease. The Global Diabetes Community in the UK estimates that 415 million people worldwide have diabetes in 2018, and that figure is anticipated to increase to 642 million by the year 2040. In the upcoming years, it's anticipated that rising low-carb food and beverage consumption to maintain general health may impede potato starch market expansion.