USD 493.2 million
Poultry Diagnostics Market Size, Share, Growth Analysis, By Test Type (Enzyme-Linked Immunosorbent Assay (ELISA) Tests, Polymerase Chain Reaction (PCR) Tests), By Disease Type (Avian Salmonellosis, Avian Influenza), By Services (Virology, Bacteriology), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG35A2653 |
Region:
Global |
Published Date: December, 2024
Pages:
157
|Tables:
70
|Figures:
68
Poultry Diagnostics Market Insights
Poultry Diagnostics Market size was valued at USD 586.57 Million in 2023 and is poised to grow from USD 649.92 Million in 2024 to USD 1476.32 Million by 2032, growing at a CAGR of 10.8% during the forecast period (2025-2032).
The growth of the global poultry diagnostics market is driven by the increasing occurrence of disease outbreaks in poultry worldwide. In developed economies, the emergence of animal health information portals and initiatives by government and animal welfare associations contribute to market growth. Rising concerns about food security and the growing consumption of animal-derived products also play a role. Additionally, increased healthcare expenditure, advancements in healthcare infrastructure, and higher disposable income have a positive impact on the poultry diagnostics market. Moreover, ongoing developments in diagnostics present profitable opportunities for market players.
US Poultry Diagnostics Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
ELISA
Fastest Growth
ELISA
Growth Rate
10.6% CAGR
Global Poultry Diagnostics Market ($ Bn)
Country Share for North America Region (%)
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Poultry Diagnostics Market Segmental Analysis
Global Poultry Diagnostics Market is segmented by test type, disease type, services and region. Based on test type, the market is segmented into enzyme-linked immunosorbent assay (ELISA) tests, polymerase chain reaction (PCR) tests and other diagnostic tests. Based on disease type, the market is segmented into avian salmonellosis, avian influenza, newcastle disease, avian mycoplasmosis, infectious bronchitis, infectious bursal disease, avian pasteurellosis, avian encephalomyelitis, avian reovirus and chicken anemia. Based on services, the market is segmented into virology, bacteriology and parasitology. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Poultry Diagnostics Market Analysis By Test type
In the poultry diagnostics market, the Enzyme-Linked Immunosorbent Assay (ELISA) stands as the most dominant test type. ELISA is widely utilized due to its reliability, cost-effectiveness, and ability to detect a wide range of poultry diseases effectively. Its popularity stems from its ability to identify antibodies or antigens present in the bird's blood sample, aiding in the diagnosis of various infections.
On the other hand, the Polymerase Chain Reaction (PCR) test type holds the position as the fastest-growing segment in the poultry diagnostics market. PCR is gaining momentum due to its high sensitivity, specificity, and rapid results. It allows for the detection of pathogens at the molecular level, making it invaluable for early disease detection and precise diagnosis, leading to effective disease management and prevention.
Poultry Diagnostics Market Analysis By Disease Type
Based on disease type, Avian Influenza (AI) is the dominant segment in the poultry diagnostics market. Avian Influenza is a highly contagious viral disease that affects various bird species, including poultry, and has significant economic implications for the industry.
On the other hand, the fastest-growing segment in the Poultry Diagnostics market is Avian Mycoplasmosis. Avian Mycoplasmosis is caused by Mycoplasma gallisepticum and Mycoplasma synoviae bacteria and can lead to respiratory problems, decreased egg production, and other health issues in poultry. The increasing incidence of Avian Mycoplasmosis is driving the demand for diagnostic tests to detect and manage the disease effectively, contributing to the rapid growth of this segment in the market.
Global Poultry Diagnostics Market By Test Type
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Poultry Diagnostics Market Regional Insights
The global poultry diagnostics market is analyzed based on its regional presence, which includes North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. North America is the dominant segment in the poultry diagnostics market. The region has a well-established poultry industry and a strong focus on animal health and welfare. The presence of advanced diagnostic technologies, research facilities, and government support for disease control in the poultry sector contribute to North America's dominance in this market.
On the other hand, for the fastest-growing segment, Asia Pacific shows remarkable growth potential in the poultry diagnostics market. The region has a large and rapidly expanding poultry industry, driven by increasing demand for poultry products due to population growth and changing dietary habits. Additionally, rising awareness of animal health, growing investments in the livestock sector, and government initiatives to control disease outbreaks are propelling the adoption of poultry diagnostics in Asia Pacific.
Global Poultry Diagnostics Market By Geography
- Largest
- Fastest
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Poultry Diagnostics Market Dynamics
Poultry Diagnostics Market Drivers
Disease Outbreaks:
- The increase in disease outbreaks in poultry globally is a major driver for the poultry diagnostics market. As these outbreaks can have devastating effects on poultry populations and the poultry industry, there is a growing need for accurate and rapid diagnostics to identify and control diseases.
Growing Concerns about Food Safety:
- Rising concerns about food safety and the potential transmission of zoonotic diseases from poultry to humans have led to increased demand for poultry diagnostics. Diagnostic testing helps ensure the safety and quality of poultry products for consumers.
Poultry Diagnostics Market Restraints
High Costs:
- The cost of poultry diagnostics can be a significant restraint for market growth, particularly for small-scale poultry farmers and producers. The expenses associated with diagnostic tests, equipment, and skilled personnel can be a barrier to adoption, especially in regions with limited resources.
Lack of Awareness and Infrastructure:
- In some regions, there may be a lack of awareness about the importance of poultry diagnostics and a shortage of proper diagnostic infrastructure. This can hinder the widespread adoption of diagnostic testing, limiting market growth in these areas.
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Poultry Diagnostics Market Competitive Landscape
The global poultry diagnostics market exhibits competitive landscapes with several key players competing to offer innovative and reliable diagnostic solutions. Leading companies focus on research and development to introduce advanced testing methodologies and tools for disease detection in poultry. They also invest in expanding their product portfolio and geographic presence to cater to a wider customer base. Competitors engage in strategic collaborations, partnerships, and mergers to strengthen their market position. Additionally, competitive strategies include competitive pricing, superior customer service, and adherence to quality standards. As the demand for poultry diagnostic solutions continues to grow, the competitive landscape remains dynamic, with companies striving to stay ahead in this rapidly evolving market.
Poultry Diagnostics Market Top Player’s Company Profile
- IDEXX Laboratories, Inc. (U.S.)
- Thermo Fisher Scientific Inc. (U.S.)
- Zoetis, Inc. (U.S.)
- GD Animal Health (Netherlands)
- IDvet (France)
- AffiniTech, LTD. (U.S.)
- AgroBioTek Internacional (Honduras)
- BioNote, Inc. (South Korea)
- Boehringer Ingelheim (Germany)
- MEGACOR Diagnostik GmbH (Germany)
- BioinGentech Biotechnologies, Inc. (Chile)
Poultry Diagnostics Market Recent Developments
- In June 2022, IDEXX Laboratories announced the launch of its new poultry diagnostics platform. The platform includes a number of new diagnostic tests, as well as a new software application that helps farmers and producers to manage their poultry health.
- In July 2022, Zoetis announced the launch of its new poultry diagnostics kit. The kit includes a number of tests that can be used to identify a variety of poultry diseases.
- In August 2022, Agdia announced the launch of its new poultry diagnostics assay. The assay can be used to detect a number of poultry diseases, including avian influenza and Newcastle disease.
Poultry Diagnostics Key Market Trends
Increased Adoption of Rapid Diagnostic Technologies:
- One key market trend in the poultry diagnostics industry is the growing adoption of rapid diagnostic technologies. These technologies offer quick and accurate detection of various poultry diseases, enabling timely intervention and control measures. Rapid diagnostic tests, such as PCR-based assays and lateral flow devices, are gaining popularity due to their ease of use, portability, and ability to deliver results within a short time frame. As the poultry industry aims to minimize disease outbreaks and optimize flock health, the demand for rapid and efficient diagnostic tools is on the rise.
Focus on Biosecurity Measures:
- Biosecurity has become a paramount concern in the poultry industry, given the devastating impact of disease outbreaks. As a result, there is a significant market trend towards heightened focus on biosecurity measures in poultry farms and production facilities. Preventive measures, such as strict hygiene protocols, controlled access to farms, and regular health screenings, are being implemented to minimize disease transmission. Poultry diagnostics play a crucial role in monitoring and maintaining biosecurity standards by promptly identifying any disease threats and enabling effective disease management strategies. The emphasis on biosecurity is expected to continue driving the demand for poultry diagnostic tools and services in the market.
Poultry Diagnostics Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Component types team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global poultry diagnostics market analysis, the market is witnessing significant growth due to the increasing occurrence of disease outbreaks in poultry globally. Diseases such as Avian Influenza, Avian Mycoplasmosis, Avian Salmonellosis, and Infectious Bronchitis are of particular concern. The market is driven by the rise of animal health information portals in developed economies and initiatives by governments and animal welfare associations. Growing concerns about food security and the rising consumption of animal-derived products further fuel market expansion. Increased healthcare expenditure, advancements in healthcare infrastructure, and higher disposable income also contribute to the market's positive trajectory. Additionally, ongoing developments in poultry diagnostics offer profitable opportunities for market players. North America dominates the market owing to the presence of a significant poultry industry base. As the poultry industry continues to face health challenges, the demand for effective and efficient diagnostic solutions is expected to grow in the coming years.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 586.57 Million |
| Market size value in 2032 | USD 1476.32 Million |
| Growth Rate | 10.8% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Million |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Poultry Diagnostics Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Poultry Diagnostics Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Poultry Diagnostics Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Poultry Diagnostics Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Poultry Diagnostics Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Poultry Diagnostics Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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