Pregnancy Pillow Market Size, Share, Growth Analysis, By Type(J-shaped, C-shaped, U-shaped, Others), By Material(Memory Foam, Hypoallergenic foam, Organic Filling, Others), By End-User(Maternity, Hospitals, Household, Others), By Distribution Channel(Offline Channel (Supermarket, Hypermarket, Specialty Stores, Others)), By Region - Industry Forecast 2024-2031


Report ID: SQMIG30L2240 | Region: Global | Published Date: July, 2024
Pages: 198 |Tables: 96 |Figures: 76

Pregnancy Pillow Market Insights

Pregnancy Pillow Market size was valued at USD 648 million in 2022 and is poised to grow from USD 668.1 million in 2023 to USD 852.9 million by 2031, growing at a CAGR of 3.1% during the forecast period (2024-2031).

The global Pregnancy Pillow market has been witnessing constant boom in recent years, driven by numerous factors. One vast element is the growing attention amongst pregnant girls approximately the significance of proper sleep and luxury during being pregnant. Pregnancy pillows are designed to provide assist to the stomach, back, and hips, helping alleviate soreness and promoting better sleep great for expectant moms.

Another contributing thing to the increase of the Pregnancy Pillow marketplace is the rising trend of personalized and strong point merchandise. Manufacturers are focusing on developing modern designs and substances to cater to the various desires and options of pregnant girls. This consists of pillows with adjustable functions, ergonomic shapes, and hypoallergenic materials.

The e-commerce boom has also played a crucial role in increasing the market reach of being pregnant pillows. Online systems provide a convenient and handy way for clients to explore and purchase a wide range of pregnancy-associated products, consisting of pillows. This has unfolded new avenues for each installed and emerging player in the market.

Market snapshot - 2024-2031

Global Market Size

USD 650 million

Largest Segment

Full-length Pregnancy Pillows

Fastest Growth

Full-length Pregnancy Pillows

Growth Rate

3% CAGR

Global Pregnancy Pillow Market ($ Bn)
Country Share for North America Region (%)

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Pregnancy Pillow Market Segmental Analysis

Pregnancy Pillow Market is segmented on the basis of type, material, end user, distribution channel, and region. Based on type, the market is segmented into J-shaped, C-shaped, U-shaped, and Others. Based on material, the market is segmented into Memory Foam, Hypoallergenic foam, Organic Filling, and Others. Based on end user, the market is segmented into Maternity, Hospitals, Household, and Others. Based on distribution channel, the market is segmented into Offline Channel (Supermarket, Hypermarket, Specialty Stores, Others), and Online Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Analysis by Pillow Type

U-formed pillows offer complete assistance for the whole body, including the top, neck, return, and legs. This versatility is mainly liked by pregnant women because it addresses more than one soreness area simultaneously. U-formed pillows sell ideal slumbering positions, assisting in better sleep for pregnant ladies who frequently face challenges in finding cushty napping positions.

C-shaped pillows are designed to provide targeted assistance to particular regions along with the again, hips, and knees. This design is particularly suitable for pregnant girls experiencing localized pain. The C-form is frequently extra compact compared to the U-shaped pillows, making it appropriate for smaller dozing spaces or for those who select much less bulk in their bedding.

Analysis by Material Type

Memory foam conforms to the shape of the body, supplying personalized help wherein wanted. This function is especially useful for pregnant women in search of remedy from particular strain factors. Memory foam pillows are recognised for his or her durability, ensuring that the pillow maintains its shape and support over an prolonged length. Many memory foam pillows are hypoallergenic, making them appropriate for individuals with hypersensitive reactions or sensitivities.

With a growing cognizance of sustainability and eco-friendliness, there's a growing call for pregnant pillows made from organic and natural substances. Organic and natural materials are often perceived as safer and more healthy options, particularly for pregnant women who can be concerned about publicity to chemical substances.

Global Pregnancy Pillow Market By Product Type

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Pregnancy Pillow Market Regional Insights

North America, specifically the US and Canada, has a well-established healthcare device with an excessive stage of awareness regarding maternal health and proper-being. The place commonly has a better average disposable income, permitting purchasers to spend greater on specialized merchandise which include being pregnant pillows.

As healthcare consciousness increases in international locations across the Asia-Pacific location, there's a growing recognition of the importance of maternal health, using demand for products like pregnant pillows. Economic growth in countries like China, India, and others in Southeast Asia has brought about a growing middle elegance with higher disposable profits, taking into account elevated spending on consolation and well-being products.

Global Pregnancy Pillow Market By Region
  • Largest
  • Fastest

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Pregnancy Pillow Market Dynamics

Drivers

Increasing Awareness among Pregnant Women

  • The growing consciousness amongst pregnant ladies about the significance of proper sleep and luxury for the duration of being pregnant has fueled the demand for pregnancy pillows. These specialized pillows are designed to offer help to the stomach, lower back, and hips, assuaging discomfort and selling better sleep. Additionally, the trend closer to customized and forte merchandise has pushed manufacturers to innovate in terms of layout and substances, providing options like adjustable capabilities, ergonomic shapes, and hypoallergenic materials to cater to numerous purchaser desires.

Restraints

High Cost Associated With Some Advanced And Specialized Pregnancy Pillow Models

  • One of the principle marketplace restraints is the distinctly higher fee related to a few advanced and specialised pregnant pillow fashions. This pricing aspect might also limit the affordability for sure consumer segments, affecting typical marketplace penetration. Additionally, customer choices can be diverse, and the subjective nature of consolation-related merchandise might also bring about various pleasure tiers among customers. Negative perceptions or reviews with unique varieties of being pregnant pillows might also avert enormous adoption.

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Pregnancy Pillow Market Competitive Landscape

The aggressive surroundings of the Pregnancy Pillow market is dynamic and is characterized by means of a various range of players vying for market share through numerous strategies. Established brands inside the maternity and bedding enterprise compete along rising businesses introducing innovative designs. Market leaders frequently differentiate themselves by supplying a comprehensive product variety, incorporating capabilities like adjustable designs, hypoallergenic substances, and advanced aid mechanisms.

Top Player’s Company Profiles

  • Leachco
  • Boppy
  • PharMeDoc
  • Mom Cozy
  • Queen Rose
  • Mocer LLC (Bamibi)
  • COYUCHI
  • Babymoov
  • Quilt Comfort
  • Theraline UK
  • My Friend Brest (acquired by Ergobaby)
  • Naomi Home
  • Cozy Bump Corporation
  • Pacific Coast Feather Company
  • BornFree
  • Easy grow AS
  • Little-Chick London
  • Purflo
  • Kally
  • Dreamgenii

Recent Developments

  • January 2023: The Queen Rose Classic U-Shaped Maternity Pillow affords comprehensive frame assist, helping expectant moms in coming across a comfortable sleep role as they approach childbirth.

Pregnancy Pillow Key Market Trends

  • Rising Popularity Of Customizable Pregnancy Pillow Designs: The growing popularity of customizable and adjustable pregnant pillow designs. Manufacturers are responding to the call for customized comfort by introducing pillows with modular components, allowing users to tailor the aid to their unique needs. Additionally, there's a developing emphasis on green and sustainable substances, aligning with broader purchaser recognition about environmental effect.

Pregnancy Pillow Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

Global Pregnancy Pillow marketplace analysis well-known shows a dynamic marketplace with a number of standout traits and difficulties. The growing awareness on the market is propelled through growing attention to maternal proper-being, using demand for specialised pillows. However, higher expenses and diverse purchaser preferences pose restraints. U-fashioned pillows dominate because of their versatility, while C-shaped pillows are the quickest-developing, catering to targeted assist. North America leads, pushed through healthcare awareness, even as Asia-Pacific suggests promising growth with rising disposable earning. Key tendencies consist of customizable designs, sustainable substances, technological integrations, and the increasing role of e-trade in product accessibility.

Report Metric Details
Market size value in 2022 USD 648 million
Market size value in 2031 USD 852.9 million
Growth Rate 3.1%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Million
Segments covered
  • Type
    • J-shaped, C-shaped, U-shaped, Others
  • Material
    • Memory Foam, Hypoallergenic foam, Organic Filling, Others
  • End-User
    • Maternity, Hospitals, Household, Others
  • Distribution Channel
    • Offline Channel (Supermarket, Hypermarket, Specialty Stores, Others), Online Channel
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Leachco
  • Boppy
  • PharMeDoc
  • Mom Cozy
  • Queen Rose
  • Mocer LLC (Bamibi)
  • COYUCHI
  • Babymoov
  • Quilt Comfort
  • Theraline UK
  • My Friend Brest (acquired by Ergobaby)
  • Naomi Home
  • Cozy Bump Corporation
  • Pacific Coast Feather Company
  • BornFree
  • Easy grow AS
  • Little-Chick London
  • Purflo
  • Kally
  • Dreamgenii
Customization scope

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  • Region

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Pregnancy Pillow Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Pregnancy Pillow Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Pregnancy Pillow Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Pregnancy Pillow Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Pregnancy Pillow Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Pregnancy Pillow Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Pregnancy Pillow Market size was valued at USD 648 million in 2022 and is poised to grow from USD 668.1 million in 2023 to USD 852.9 million by 2031, growing at a CAGR of 3.1% during the forecast period (2024-2031).

The aggressive surroundings of the Pregnancy Pillow market is dynamic and is characterized by means of a various range of players vying for market share through numerous strategies. Established brands inside the maternity and bedding enterprise compete along rising businesses introducing innovative designs. Market leaders frequently differentiate themselves by supplying a comprehensive product variety, incorporating capabilities like adjustable designs, hypoallergenic substances, and advanced aid mechanisms. 'Leachco', 'Boppy', 'PharMeDoc', 'Mom Cozy', 'Queen Rose', 'Mocer LLC (Bamibi)', 'COYUCHI', 'Babymoov', 'Quilt Comfort', 'Theraline UK', 'My Friend Brest (acquired by Ergobaby)', 'Naomi Home', 'Cozy Bump Corporation', 'Pacific Coast Feather Company', 'BornFree', 'Easy grow AS', 'Little-Chick London', 'Purflo', 'Kally', 'Dreamgenii'

The growing consciousness amongst pregnant ladies about the significance of proper sleep and luxury for the duration of being pregnant has fueled the demand for pregnancy pillows. These specialized pillows are designed to offer help to the stomach, lower back, and hips, assuaging discomfort and selling better sleep. Additionally, the trend closer to customized and forte merchandise has pushed manufacturers to innovate in terms of layout and substances, providing options like adjustable capabilities, ergonomic shapes, and hypoallergenic materials to cater to numerous purchaser desires.

Rising Popularity Of Customizable Pregnancy Pillow Designs: The growing popularity of customizable and adjustable pregnant pillow designs. Manufacturers are responding to the call for customized comfort by introducing pillows with modular components, allowing users to tailor the aid to their unique needs. Additionally, there's a developing emphasis on green and sustainable substances, aligning with broader purchaser recognition about environmental effect.

North America, specifically the US and Canada, has a well-established healthcare device with an excessive stage of awareness regarding maternal health and proper-being. The place commonly has a better average disposable income, permitting purchasers to spend greater on specialized merchandise which include being pregnant pillows.

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Pregnancy Pillow Market

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