USD 183.85 billion
Premium Lager Market Size, Share, Growth Analysis, By Product Type(Conventional, Craft), By Distribution Channel(On-trade, Off-trade), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25A2176 |
Region:
Global |
Published Date: April, 2024
Pages:
223
|Tables:
61
|Figures:
75
Premium Lager Market Insights
Premium Lager Market size was valued at USD 192.12 Billion in 2023 and is poised to grow from USD 200.77 Billion in 2024 to USD 285.51 Billion by 2032, growing at a CAGR of 4.50% during the forecast period (2025-2032).
The premium lager market is a section in the broader beer enterprise that caters to clients looking for a higher-best and frequently extra flavorful beer experience. Premium lagers are characterized by their superior ingredients, craftsmanship, and frequently, awesome taste profiles. They typically command a better charge point compared to standard lagers or heavily produced beers.
One of the defining features of the top class lager market is the emphasis on nice and lifestyle. Many top class lager brands adhere to standard brewing methods, using carefully decided on malt, hops, and yeast to create properly-balanced and often complicated taste profiles. This willpower to best has attracted a discerning patron base that values authenticity and craftsmanship in their beer choices.
In recent years, the premium lager marketplace has seen a surge in craft and microbreweries generating specific and innovative lager types. These breweries are aware of small-batch production, experimenting with extraordinary substances and brewing strategies to create top class lagers that cater to numerous tastes.
Consumer developments also play a big role in the top class lager marketplace, with more and more beer lovers looking for unique and forte brews. The market is driven via purchasers' willingness to discover new flavors and reports, making it a dynamic and aggressive segment in the broader beer enterprise. As purchaser options preserve to evolve, the top class lager marketplace is probably to look similarly innovation and growth.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Craft
Fastest Growth
Craft
Growth Rate
4.50% CAGR
Global Premium Lager Market ($ Bn)
Country Share for Europe Region (%)
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Premium Lager Market Segmental Analysis
The Premium Lager Market is segmented by Product, Distribution Channel, and Regional. Based on Product the marketplace is segmented as, Conventional, Craft. Based on Distribution Channel the market is segmented as, On-exchange, Off-change. Regional the marketplace is segmented as, North America, Europe, Asia-Pacific, and Latin America.
Analysis By Product Type
In the premium lager marketplace, the "Craft" phase is presently dominating the market and experiencing sturdy growth. Craft premium lagers have won full-size traction in recent years, pushed by customers' growing call for unique, exceptional, and artisanal beer reports. Craft breweries consciousness on small-batch production, emphasizing first-rate, taste, and frequently, regional or specific substances. This approach resonates with customers who seek a departure from heavily produced, standardized lagers and prefer the authenticity and innovation that craft breweries provide. As a result, craft top rate lagers have carved out a full-size market proportion, appealing to a diverse and discerning patron base.
Conversely, the "Conventional" phase, which includes conventional top rate lagers from installed breweries, still holds a widespread part of the marketplace however is normally experiencing slower growth in comparison to the craft phase. While traditional premium lagers hold a loyal client base, their marketplace percentage is influenced by using the growing popularity of craft alternatives. The craft premium lager section's agility, creativity, and recognition on first-rate have propelled it to the leading edge of the premium lager market, making it the quickest-growing phase in recent years.
Analysis By Distribution Channel
In the top class larger marketplace, the "Off-exchange" section is currently dominating the market. The Off-alternate phase refers to the retail income of top class lager through channels along with supermarkets, liquor stores, and on line systems. This dominance can be attributed to purchasers' comfort in buying premium lager for domestic consumption. The extensive availability of top class lager manufacturers in shops, coupled with the benefit of choosing and shopping merchandise, has contributed to the strong market presence of the Off-exchange section.
Conversely, the "On-exchange" phase represents the quickest-growing phase inside the top rate lager marketplace. The On-alternate segment consists of bars, restaurants, pubs, and different hospitality establishments where clients devour top class lager on-website online. This segment's growth is driven with the aid of clients' desire for social studies, eating out, and enjoying top rate lager in a convivial atmosphere. As the hospitality industry continues to get over the effect of the COVID-19 pandemic and consumer self assurance returns, the On-exchange segment is anticipated to revel in accelerated increase, making it the fastest-developing phase within the top class lager marketplace.
Global Premium Lager Market By Product
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Premium Lager Market Regional Insights
Europe, with Germany at the vanguard, is the largest marketplace for top rate lager. Germany, renowned for its beer historical past and stringent brewing standards, leads the European market. The U.S.A beer tradition is deeply ingrained in its social cloth, and it's miles well-known for its premium lagers, regularly adhering to the Reinheitsgebot (Beer Purity Law). Other European international locations, such as the Czech Republic, Belgium, and the United Kingdom, also make contributions significantly to the location's prominence inside the top class lager marketplace.
North America, especially the US and Canada, represents the second-largest area. The craft beer movement in the United States has driven the call for premium lagers, with purchasers more and more seeking specific and wonderful beer alternatives. American craft breweries have excelled in generating top class lagers that cater to numerous tastes. Canada, whilst smaller in assessment, also appreciates top rate lagers, with a developing number of craft breweries generating first rate products.
Global Premium Lager Market By Geography
- Largest
- Fastest
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Premium Lager Market Dynamics
Drivers
Consumer Preference for Quality:
- Consumers more and more are trying to find higher-great beverages, such as top class lagers, driven by means of a choice for better flavor, components, and craftsmanship. Premium lagers are often related to advanced satisfaction and authenticity, attracting a discerning consumer base.
Craft Beer Movement:
- The craft beer motion has substantially boosted the top rate lager marketplace. Craft breweries consciousness on creating particular and progressive lager sorts, catering to consumers looking for diverse and one of a kind beer reviews.
Restraints
Competition and Saturation:
- The top rate lager marketplace has become an increasing number of aggressive with numerous breweries entering the segment. As a end result, market saturation and the want for differentiation pose demanding situations to new entrants.
Price Sensitivity:
- Premium lagers are often priced better than well known beers, making them less available to rate-sensitive customers. Economic fluctuations and monetary challenges can impact purchaser buying decisions.
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Premium Lager Market Competitive Landscape
The competitive landscape of the top rate lager market is marked via a combination of set up worldwide brewing giants and progressive craft breweries. Leading international players inclusive of Anheuser-Busch InBev, Heineken, and Carlsberg Group maintain a good sized presence, imparting famous top class lager brands like Budweiser, Heineken, and Carlsberg. They benefit from their extensive distribution networks and worldwide reach. However, the marketplace has witnessed a surge in craft breweries, each in traditional beer regions like Europe and rising markets just like the United States. These craft breweries, regularly characterized through their commitment to pleasant, small-batch manufacturing, and modern flavors, have disrupted the marketplace, attracting a developing client base in search of particular and artisanal lager options. This opposition has led to accelerated variety and choice within the top rate lager section, fostering innovation and using the overall market's increase.
Top Player’s Company Profile
- Anheuser-Busch InBev
- Heineken N.V.
- Carlsberg Group
- Molson Coors Beverage Company
- SABMiller (Now part of Anheuser-Busch InBev)
- Asahi Group Holdings
- Diageo (Guinness)
- Pabst Brewing Company
- Tsingtao Brewery Co., Ltd.
- Modelo Grupo (Constellation Brands)
- Kirin Holdings Company, Limited
- Grupo Mahou-San Miguel
- New Belgium Brewing Company
- Sierra Nevada Brewing Co.
- Founders Brewing Co.
- Lagunitas Brewing Company
- BrewDog
- Stone Brewing
Recent Developments
- March 2023: Heineken announced the release of its new top class lager known as Heineken Silver. The beer is designed to be lighter and more fresh than traditional lagers.
- April 2023: Carlsberg announced the expansion of its manufacturing ability for premium lagers. The expansion is being made to satisfy the developing demand for the product.
- May 2023: Budweiser introduced the launch of its new top rate lager known as Budweiser Select 55. The beer is designed to be lower in calories and carbohydrates than traditional lagers.
- June 2023: Corona introduced the launch of its new premium lager known as Corona Refresca. The beer is made with natural flavors and is designed to be clean and light.
Premium Lager Key Market Trends
- Craft Beer Revolution: The craft beer motion has considerably impacted the premium lager marketplace. Consumers are more and more drawn to craft breweries that produce small-batch, artisanal lagers with specific flavor profiles. Craft top rate lagers are recognised for their best, innovation, and regularly, neighborhood sourcing of elements.
- Health and Wellness Focus: Health-conscious consumers are seeking premium lagers with lower calorie and lower alcohol content options. Breweries are responding with a range of "light" and "session" lagers that cater to those looking for a balanced beer experience.
Premium Lager Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Component type’s team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global premium lager market analysis; the premium lager market is a thriving segment within the global beer industry, characterized by its focus on quality, craftsmanship, and distinct flavor profiles. This market spans regions worldwide, with notable prominence in Europe, North America, and Asia-Pacific. It contains two number one segments: the On-trade, encompassing bars and eating places, and the Off-exchange, which includes retail sales via supermarkets, liquor stores, and online structures. Key drivers fueling the premium lager marketplace include customers' increasing choice for unique and incredible beer experiences. Craftsmanship and subculture are fantastically valued, leading to a proliferation of craft breweries and microbreweries generating premium lagers. Additionally, converting client preferences, a growing beer way of life, and a choice for numerous flavor profiles have spurred innovation inside this segment. With clients seeking authenticity and top rate high-quality in their beer alternatives, the premium lager market continues to extend and diversify, presenting a big selection of options to cater to various tastes and possibilities.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 183.85 billion |
| Market size value in 2031 | USD 273.22 billion |
| Growth Rate | 4.50% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Premium Lager Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Premium Lager Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Premium Lager Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Premium Lager Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Premium Lager Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Premium Lager Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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