USD 18.04 billion
Report ID:
SQMIG35A2576 |
Region:
Global |
Published Date: March, 2024
Pages:
219
|Tables:
63
|Figures:
75
Global Probiotics Dietary Supplements Market size was valued at USD 18.04 billion in 2022 and is poised to grow from USD 20.58 billion in 2023 to USD 59.13 billion by 2031, growing at a CAGR of 14.10% during the forecast period (2024-2031).
The global probiotics dietary supplements market is experiencing robust growth, driven by increasing awareness of gut health's impact on overall wellness.
These supplements contain beneficial microorganisms that support digestion and immune function. Rising interest in preventive healthcare and the connection between gut health and various conditions fuels market expansion.
Key players are innovating with diverse strains and formulations to cater to consumer preferences.
Online retail platforms further facilitate accessibility. However, varying regulatory standards and the need for scientific validation pose challenges.
As the market evolves, collaborations between researchers and industry are expected to shape the future landscape of probiotics dietary supplements.
US Probiotics Dietary Supplements Market is poised to grow at a sustainable CAGR for the next forecast year.
Global Market Size
USD 18.04 billion
Largest Segment
online retail
Fastest Growth
online retail
Growth Rate
14.10% CAGR
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The global probiotics dietary supplements market is segmented by product, distribution channel, and region. Product segment includes lactobacillus, bifidobacterium, and others, catering to various health benefits. Distribution channels encompass pharmacies, supermarkets, online retail, and more. Geographically, the market is divided into North America, Europe, Asia Pacific, and the rest of the world.
Probiotics Dietary Supplements Market Analysis By Product
The largest segment in the probiotics dietary supplements market often includes products containing a combination of different strains, catering to a broad range of health needs. These products are formulated to provide a diverse range of probiotic strains, offering a more comprehensive approach to gut health.
The fastest-growing segment might include specialized probiotics formulations targeting specific health concerns. For example, probiotics designed for immune support, women's health, or digestive issues could experience rapid growth due to increasing demand for targeted health solutions.
Probiotics Dietary Supplements Market Analysis By Distribution Channel
Online retail has been one of the largest and most rapidly growing distribution channels for probiotics dietary supplements. The convenience of browsing and purchasing from a wide range of products, coupled with home delivery options, contributed to the popularity of this channel. Consumers could easily compare different brands, read reviews, and make informed decisions online.
Health and wellness stores were also experiencing rapid growth due to the increasing focus on preventive healthcare and the demand for specialized products catering to specific health needs. These stores often provide expert advice and a curated selection of dietary supplements, including probiotics, which resonates with health-conscious consumers.
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North America, including the United States and Canada, had a significant share in the probiotics dietary supplements market. Consumer awareness of gut health and wellness trends contributed to the market's growth.
European countries like Germany, France, and the United Kingdom were also major players in the market. The strong emphasis on functional foods and wellness products in these countries drove demand for probiotics supplements. Countries like China, Japan, and India were witnessing rapid growth in the probiotics dietary supplements market. Increasing health consciousness and the popularity of traditional fermented foods containing probiotics supported this growth.
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Probiotics Dietary Supplements Market Drivers
Growing Consumer Awareness of Health Benefits
Rising Prevalence of Digestive Disorders
Probiotics Dietary Supplements Market Restraints
Lack of Regulation and Standardization
Product Stability and Shelf Life
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The global probiotics dietary supplements market features intense competition among key players aiming to capture a larger share of the growing consumer demand for digestive health and wellness products. Industry leaders such as Nestlé, Danone, and Procter & Gamble emphasize product innovation, quality assurance, and strategic partnerships to maintain their market dominance. Emerging entrants like Align Technology and Yakult Honsha are rapidly expanding their product portfolios and global reach. This landscape is characterized by aggressive marketing, research investments, and a focus on diverse probiotic strains to cater to evolving consumer preferences for natural and holistic well-being solutions.
Probiotics Dietary Supplements Market Top Player’s Company Profiles
Probiotics Dietary Supplements Market Recent Developments
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Product types team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our analysis, the global probiotics dietary supplements market is poised for promising growth due to increasing consumer awareness of gut health and its impact on overall well-being. Rising interest in preventive healthcare, coupled with scientific research supporting the benefits of probiotics for digestion and immunity, will drive market expansion. The integration of probiotics in various forms, like capsules, powders, and gummies, will cater to diverse consumer preferences. Additionally, innovative strains and formulations targeting specific health concerns will further fuel market demand. However, stringent regulatory requirements and quality concerns may challenge market players. Overall, the market's trajectory remains optimistic, driven by health-conscious trends worldwide.
Report Metric | Details |
---|---|
Market size value in 2023 | USD 18.04 billion |
Market size value in 2031 | USD 59.13 billion |
Growth Rate | 14.10% |
Forecast period | 2024-2031 |
Forecast Unit (Value) | USD Billion |
Segments covered |
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Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
Companies covered |
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Customization scope | Free report customization with purchase. Customization includes:-
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Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
For the Probiotics Dietary Supplements Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Probiotics Dietary Supplements Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Probiotics Dietary Supplements Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Probiotics Dietary Supplements Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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Report ID: SQMIG35A2576
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