USD 6.76 Billion
Protein Supplements Market Size, Share, Growth Analysis, By Product Type(Protein powder, protein bars, ready-to-drink and others), By Application(Sports nutrition and functional food), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30I2323 |
Region:
Global |
Published Date: April, 2024
Pages:
198
|Tables:
61
|Figures:
75
Protein Supplements Market Insights
Protein Supplements Market size was valued at USD 7.31 Billion in 2023 and is poised to grow from USD 7.91 Billion in 2024 to USD 14.87 Billion by 2032, growing at a CAGR of 8.2% during the forecast period (2025-2032).
The global protein supplements market is a rapidly growing industry that includes a wide range of products, such as whey protein, casein protein, soy protein, and pea protein. These supplements are used to enhance muscle growth, improve athletic performance, aid weight loss, and support overall health and wellness. The market is driven by a growing demand for fitness and health products, increased awareness of the benefits of protein consumption, and rising disposable incomes. The purpose of the protein supplements market is to provide consumers with a convenient and effective way to meet their daily protein requirements. With busy lifestyles and limited time for meal preparation, many people struggle to consume enough protein through their diets alone. Protein supplements offer a quick and easy solution to this problem, allowing individuals to easily supplement their protein intake to support their health and fitness goals. One of the key drivers of the protein supplements market is the growing popularity of fitness and health trends. As more people become interested in living healthier lifestyles, the demand for supplements that support their goals increases. Additionally, the rise of vegan and vegetarian diets has led to an increase in demand for plant-based protein supplements, such as pea protein and soy protein.
However, the market is not without its challenges. One of the biggest restraints on the market is the high cost of some protein supplements, which may limit access for some consumers. Additionally, concerns over the safety and efficacy of some products may also discourage some individuals from using protein supplements. Despite these challenges, there are several key trends and opportunities in the protein supplements market. One major trend is the development of new and innovative protein sources, such as insect protein and algae protein, which may offer unique health benefits and appeal to consumers looking for sustainable and ethical protein sources. Additionally, the growing popularity of e-commerce and direct-to-consumer sales channels is creating new opportunities for smaller, niche protein supplement companies to reach consumers directly and compete with larger brands.
US Protein Supplements Market is poised to grow at sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Protein powder
Fastest Growth
Ready-to-drink
Growth Rate
8.2% CAGR
Global Protein Supplements Market ($ Bn)
Country Share for North America Region (%)
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Protein Supplements Market Segmental Analysis
Global Protein Supplements Market is segmented on the basis of product, application, and region. By product, the market is segmented into protein powder, protein bars, ready-to-drink and others. By application, the market is segmented into sports nutrition and functional food. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Global Protein Supplements Market Analysis by Product
Protein powder was the leading product segment in the market with a share of 56.0% in 2021. These powders are made from a variety of sources such as whey, casein, soy, pea, and egg proteins and are enriched with essential micronutrients such as vitamins, minerals, fibers, and additional fats. Protein powders are used for building muscles, toning, weight reduction, and tissue repair. The demand for protein powders from bodybuilders, athletes, and casual exercisers is expected to drive the segment's growth. The market offers a wide range of protein powder brands, such as Optimum Nutrition, Quest Nutrition, and MusclePharm, among others.
The ready-to-drink (RTD) product segment is expected to witness the highest growth rate during the forecast period, with a CAGR of 8.5%. RTD supplements are pre-formulated protein drinks that provide high doses of proteins and can be consumed before or after workouts or on-the-go. They are easily absorbed by the body, promoting muscle recovery and lean muscle growth.
The "others" segment includes various niche products such as capsules, cakes, protein gels, cookies, and bites. Due to strong competition from other major protein supplements like powders, bars, and RTDs, this segment is expected to experience a slower growth rate.
Global Protein Supplements Market Analysis by Application
In 2021, sports nutrition was the largest application segment, accounting for over 64% of the revenue share. Protein supplements are widely used in the sports and medical industries as dietary supplements by athletes, sportsmen, and bodybuilders. The availability of sports nutrition products in supermarkets and convenience stores is expected to drive demand, as they can reach a wider customer base, including lifestyle and recreational users.
The demand for sports nutritional supplements is expected to rise in the coming years due to the increasing need to promote lean muscle growth, enhance performance, aid in weight loss, and boost stamina. The growing number of individuals engaging in sports and other physical activities to combat obesity is expected to drive growth in this segment. However, the industry may face a challenge due to the increasing market penetration of energy drinks and sugar-free carbonated soft drinks.
Global Protein Supplements Market Size By Product
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Protein Supplements Market Regional Insights
In 2021, North America dominated the protein supplements market, with a revenue share of more than 41.0%. The region's strong emphasis on health and wellness, as well as knowledge of the benefits of protein supplements, are expected to drive the industry's growth. The growing trend of a healthy lifestyle, combined with higher disposable income, is anticipated to increase demand for protein supplements in North America.
Meanwhile, Asia Pacific is projected to witness a lucrative CAGR of 8.8% during the forecast period. The growth in demand for protein supplements in the region is attributed to the rising need for convenient and healthy ready-to-drink (RTD) supplement options in emerging economies, including India and China, due to modernization. Additionally, changing consumer lifestyles due to increased awareness of health and wellness are expected to propel the protein supplements industry in the Asia Pacific in the coming years.
Global Protein Supplements Market Size By Region
- Largest
- Fastest
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Protein Supplements Market Dynamics
Global Protein Supplements Market Drivers
Increasing health and fitness consciousness
- Increasing health and fitness consciousness among consumers is a major driver of the protein supplements market. Consumers are increasingly aware of the health benefits associated with protein supplements, such as muscle building and weight management, and are incorporating these supplements into their diets to meet their fitness goals.
Rise of online retailing platforms
- The growth of e-commerce and the rise of online retailing platforms are driving the market growth. With the advent of online marketplaces, consumers can easily access a wide range of protein supplements at competitive prices. Online retailers offer the convenience of home delivery, competitive prices, and a range of products, which is driving the demand for protein supplements.
Global Protein Supplements Market Restraints
High cost
- The high cost of protein supplements is a major restraint to market growth. Protein supplements are often priced higher than traditional food sources of protein, which can deter price-sensitive consumers from purchasing these supplements. The high cost is also a result of the manufacturing process, which involves the use of advanced technology and expensive raw materials.
Adverse effects associated with protein
- The potential for contamination and adverse effects associated with protein supplements is also a restraint to market growth. Protein supplements are often associated with side effects such as digestive issues, liver and kidney damage, and hormonal imbalances. In addition, there is a risk of contamination from ingredients that are not properly labeled or sourced, which can lead to serious health concerns.
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Protein Supplements Market Competitive Landscape
The Global Protein Supplements Market is highly competitive, with numerous companies vying for market share. Some of the top key players in the market are continuously engaged in research & development activities to launch innovative products and expand their product portfolios to cater to the changing consumer demands. They also undertake strategic initiatives such as partnerships, mergers and acquisitions, and collaborations to strengthen their market position and increase their global reach. The competition in the market is intense, with companies focusing on providing superior-quality products at competitive prices to gain an edge over their competitors. Additionally, companies are also investing in marketing and promotional activities to increase brand awareness and enhance their product visibility among consumers.
Top Player’s Company Profiles in Global Protein Supplements Market
- Glanbia plc (Ireland)
- Abbott Laboratories (US)
- Amway Corporation (US)
- GlaxoSmithKline plc (UK)
- GNC Holdings Inc. (US)
- Herbalife Nutrition Ltd. (US)
- MusclePharm Corporation (US)
- Nature's Bounty Co. (US)
- NOW Foods (USA)
- Quest Nutrition, LLC (US)
- Scitec Nutrition (Hungary)
- Solgar Inc. (US)
- Ultimate Nutrition Inc. (US)
- Universal Nutrition (US)
- Vitaco Health Group (New Zealand)
- Transparent Labs (US)
- Optimum Nutrition Inc. (US)
- NutraBio Labs Inc. (US)
- MuscleTech (US)
- Rule One Proteins, LLC (US)
Global Protein Supplements Market Recent Developments
- In January 2024, Ascent, one of America's fastest-growing sports nutrition brands, announced a nationwide partnership with Orangetheory Fitness (OTF) as the brand's first Official Protein Powder Partner.
- In December 2023, US sports nutrition supplement Dymatize teamed up with Dunkin’ Donuts to launch a glazed donut-flavoured hydrolysed whey protein isolate, called ISO100.
- In August 2023, PharmaCare, Australia’s largest family-owned health and wellness supplement brand, acquired Bounce Foods. Bounce, which sells protein balls and healthy snacks in convenience retailers and supermarkets, recently entered into administration.
Protein Supplements Key Market Trends
- Plant-based protein supplements are emerging as a major trend in the protein supplements market. With the rise of veganism and vegetarianism, consumers are looking for protein supplements that are derived from plant-based sources such as soy, pea, and rice. These supplements offer a range of health benefits and are also environmentally sustainable.
- Personalization is another trend in the protein supplements market. Consumers are increasingly looking for supplements that are tailored to their individual needs and preferences. This has led to the development of customized protein supplements that are designed to meet the unique needs of each consumer, based on factors such as age, gender, fitness goals, and dietary preferences. Personalized supplements offer the potential for greater efficacy and consumer satisfaction, which is driving the demand for these products.
Protein Supplements Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our analyses, The Global Protein Supplements Market has been showing steady growth over the years, and it is expected to continue to grow at a considerable pace in the coming years. The growth of the market can be attributed to various factors such as the rising health consciousness among consumers, increasing demand for protein supplements among athletes, bodybuilders, and fitness enthusiasts, and the availability of a wide range of protein supplement products. Additionally, the growth of the market can be attributed to the increasing number of people suffering from malnutrition, especially in developing countries. Geographically, North America dominates the global protein supplements market, followed by Europe and Asia-Pacific. The high demand for protein supplements in North America can be attributed to the presence of a large number of health-conscious consumers in the region, coupled with the presence of a large number of manufacturers and suppliers of protein supplements in the region. Moreover, the Asia-Pacific region is expected to grow at the highest CAGR during the forecast period, owing to the increasing health consciousness among consumers and the growing demand for protein supplements in countries such as China, India, and Japan.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 7.31 Billion |
| Market size value in 2032 | USD 14.87 Billion |
| Growth Rate | 8.2% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Protein Supplements Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Protein Supplements Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Protein Supplements Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Protein Supplements Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Protein Supplements Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Protein Supplements Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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