Ready To Drink Cocktail Market Size, Share, Growth Analysis, By Type(Wine-based, Spirit-based, Malt-based), By Packaging(Cans, Bottles), By Distribution Channel(Online, Offline), By Region - Industry Forecast 2024-2031

Ready To Drink Cocktail Market Driver

• Rise in consumer demand for convenient and innovative refreshing drinks is one of the key factors driving growth of the ready to drink cocktail market. The shift in consumers’ taste preferences as well as willingness to try out new flavors in alcoholic and non-alcoholic beverages has aided market growth. Furthermore, manufacturers are introducing trendy flavors like passion fruit, ginger beer, and pickle juice for consumers who find it difficult to resist trying new flavors.
• Ready to drink cocktails has tapped into today's health consciousness, particularly among millennials. Even though many are brewed with fermented sugars, most gluten-free ready to drink cocktails have around 100 calories and only two grams of carbohydrates. In comparison, an ordinary beer contains roughly 150 calories and 15-30 grams of carbs, which is one of the key factors driving growth of the ready to drink cocktail market. Gluten-free ready to drink cocktails are also available in the market. More importantly, although ready to drink cocktails like White Claw are made with fermented sugars, the total added sugars are only 2 grams. Mike's Hard Lemonade, for example, has 32 grams of sugar per bottle.
• Ready to drink cocktails, unlike earlier alcoholic drinks that aimed to appeal to both men and women equally have succeeded in shattering the glass ceiling as well as it could easy buzz the overall ready to drink cocktail market size. Beer has been marketed as a "manly drink for decades, while wine and wine derivatives have been marketed as "mother juice." Wine spritzers, on the other hand, were portrayed as a stress reliever for women who were self-conscious about their appearance, inspiring brands like Skinnygirl and Little Black Dress.

Ready To Drink Cocktail Market Restraint

• Ready to drink cocktail market is witnessing a restrained growth to some extent due to people think they are not as convenient as they seem. They are often more expensive than buying the ingredients separately, and they are not as easy to transport or store. Additionally, many people find that the taste of ready to drink cocktails is not as good as homemade drinks.