Ready To Drink Cocktail Market Size, Share, Growth Analysis, By Type(Wine-based, Spirit-based, Malt-based), By Packaging(Cans, Bottles), By Distribution Channel(Online, Offline), By Region - Industry Forecast 2024-2031

Ready To Drink Cocktail Market size was valued at USD 782.8 million in 2019 and is poised to grow from USD 853.2 million in 2023 to USD 2430 million by 2031, growing at a CAGR of 13.4% in the forecast period (2024-2031).

Ready to drink cocktails are flavoured, carbonated alcoholic beverage that contains lower calories and carbohydrates than other alcoholic beverages. Rising demand for low alcohol content, low calories, and gluten-free beverages are driving the growth of the market. Additionally, increased disposable income and overall spending on alcoholic beverages are also contributing to ready to drink cocktail market growth. With the increased income level, the global market has also witnessed a significant increase in disposable income, which resulted into higher l spending on alcoholic beverages.

In the last few years, ready to drink cocktails have gained enormous popularity thanks to effective social media campaigns that has started marketing ready to drink cocktails as a “healthier” alcohol choice. In addition to this, the global ready to drink cocktail market is enjoying healthier growth due to numerous manufacturers entering the market and offering a large variety of products and wit frequent product launches. For instance, in May 2020 Kopparberg, a Swedish manufacturer launched a range of ready to drink cocktails drinks in the U.K.

US Ready To Drink Cocktail Market is poised to grow at a sustainable CAGR for the next forcast year.