USD 332.22 Billion
Reduced Salt Food Products Market Size, Share, Growth Analysis, By Product(Snacks, meat, poultry, & seafood and others), By Distribution Channel(Online and offline), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30I2303 |
Region:
Global |
Published Date: April, 2024
Pages:
198
|Tables:
62
|Figures:
75
Reduced Salt Food Products Market Insights
Reduced Salt Food Products Market size was valued at USD 349.83 Billion in 2023 and is poised to grow from USD 368.37 Billion in 2024 to USD 556.82 Billion by 2032, growing at a CAGR of 5.30% during the forecast period (2025-2032).
The global reduced salt food products market is a rapidly growing industry, driven by the increasing health consciousness among consumers and the rising prevalence of lifestyle diseases such as hypertension and cardiovascular diseases. The purpose of the reduced salt food products market is to provide consumers with healthier options that are low in sodium, but still maintain the taste and flavor of traditional high-salt products. This has led to the development of a wide range of reduced-salt food products, including snacks, baked goods, dairy products, and meat products. One of the major drivers of the market is the increasing awareness among consumers regarding the negative effects of excessive salt consumption on health. According to the World Health Organization, high salt intake is a leading cause of hypertension, which is a major risk factor for heart disease and stroke. This has led to a growing demand for low-salt products among health-conscious consumers. However, there are some restraints to the market, such as the higher cost of reduced salt food products as compared to their traditional counterparts, which may limit their adoption among price-sensitive consumers. Additionally, some reduced-salt products may not have the same taste and texture as traditional high-salt products, which may also impact their popularity among consumers.
Despite these challenges, the reduced salt food products market is expected to continue growing, driven by key trends such as the increasing availability of these products in retail stores and online marketplaces, as well as the rising popularity of vegan and vegetarian diets, which often prioritize low-salt foods. Furthermore, there are several opportunities in the market, such as the development of innovative technologies to enhance the taste and texture of reduced salt food products, as well as the expansion of the market into developing regions where there is a growing demand for healthier food options.
US Reduced Salt Food Products Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Offline
Fastest Growth
Offline
Growth Rate
5.30% CAGR
Global Reduced Salt Food Products Market 2021-2030 ($ Bn)
Country Share for Asia Pacific Region- 2021 (%)
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Reduced Salt Food Products Market Segmental Analysis
Global Reduced Salt Food Products Market is segmented on the basis of product, distribution channel, and region. By product, the market is segmented into snacks, meat, poultry, & seafood and others. By distribution channel, the market is segmented into online and offline. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Reduced Salt Food Products Market Analysis by Product
In 2021, the snacks segment held the largest market share, accounting for over 53.75% of the total revenue. This segment is expected to maintain its dominant position throughout the forecast years and grow at a faster CAGR due to the high demand for low-sodium snacks among consumers suffering from high blood pressure or hypertension.
The increasing availability and demand for low-sodium snacks in developing countries will further contribute to the growth of the snacks segment. Additionally, the other product type segment is projected to witness significant growth during the forecast period, owing to the rising demand for Ready-To-Eat (RTE) foods among consumers. The increasing number of working individuals, hectic lifestyles, and growing per capita spending have resulted in a surge in demand for RTE and processed food products, thereby driving the segment's growth.
Moreover, the increasing concerns about health and shifting dietary choices have led to a rise in demand for these products. As a result, the others product type segment is anticipated to grow at a significant CAGR during the forecast period. Overall, the reduced salt food products market offers numerous growth opportunities across different product types, driven by changing consumer preferences and an increasing focus on healthier food options.
Reduced Salt Food Products Market Analysis by Distribution Channel
In 2021, the offline segment held the largest market share. This segment is expected to maintain its dominant position throughout the forecast period and grow at a steady CAGR. The popularity of offline channels for reduced salt food products is driven by their unique shopping experience, physical verification of products, and availability of promotional offers, contributing to revenue generation in this segment. Additionally, the presence of experts in offline stores provides further assistance to customers, resulting in high sales through these channels.
The online distribution channel is expected to register the fastest CAGR during the forecast period. The outbreak of the coronavirus pandemic has significantly impacted distribution channels and resulted in a shift towards online channels for contactless shopping to avoid the spread of the virus. This change in consumer preferences has led to an increased usage of online channels for shopping. The online channels offer various benefits, such as discounts on product prices and home delivery, which are expected to drive the segment's growth further. Overall, both offline and online channels offer growth opportunities for reduced salt food products, driven by changing consumer behavior and preferences.
Global Reduced Salt Food Products Market Size By Distribution Channel 2021(%)
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Reduced Salt Food Products Market Regional Insights
In 2021, Asia Pacific held the largest market share in the global reduced salt food products industry, accounting for over 35.10% of the overall market. The growth is driven by an increase in health concerns among the target population due to unhealthy lifestyles and eating habits, leading to high demand for low-sodium foods. Additionally, the rising disposable income levels and focus on health are expected to drive market growth in the region. The presence of supportive government policies and technological innovations in the food and beverage industry is also expected to contribute to the growth.
The Middle East & Africa is projected to grow at the fastest CAGR during the forecast period. The rapid growth in the region can be attributed to the adoption of healthy eating habits by consumers due to rising cases of chronic diseases. Additionally, health-conscious consumers are investing in nutritious food, contributing to the rapid growth of the regional market. Overall, both Asia Pacific and the Middle East & Africa offer growth opportunities for reduced salt food products, driven by changing consumer behavior and increasing health consciousness.
Global Reduced Salt Food Products Market Size By Geography, 2021-2030
- Largest
- Fastest
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Reduced Salt Food Products Market Dynamics
Reduced Salt Food Products Market Drivers
Rising health consciousness and demand for healthier food options
- The increasing awareness of the health risks associated with high salt consumption has led to a surge in demand for low-sodium or reduced-salt food products. Consumers are becoming more conscious of their health and are seeking healthier food options, thereby driving the growth of the reduced salt food products market. For example, the World Health Organization (WHO) recommends a daily intake of fewer than 5 grams of salt per day to reduce the risk of developing high blood pressure and other related diseases.
Technological advancements and product innovations
- The food industry is constantly evolving with the introduction of new technologies and product innovations, driving the growth of the reduced salt food products market. Companies are investing heavily in research and development to create innovative products that meet the changing consumer demands for healthier and low-sodium food options. For instance, in 2021, Nestlé introduced a new range of low-sodium products under its MAGGI brand in India, which includes a variety of soups, noodles, and seasonings.
Reduced Salt Food Products Market Restraints
High cost of reduced salt food products
- Reduced salt food products are generally more expensive than their regular counterparts due to the additional costs associated with developing and producing low-sodium products. This higher cost can be a major barrier for price-sensitive consumers, especially in developing countries. The high cost of reduced salt food products may limit their accessibility and adoption by consumers.
Lack of consumer awareness and education
- Despite the increasing awareness of the health risks associated with high salt consumption, there is still a lack of consumer awareness and education about the benefits of reduced salt food products. Many consumers are still unaware of the negative health effects of consuming high levels of salt and are not actively seeking out low-sodium options. This lack of awareness and education can be a major barrier to the growth of the reduced salt food products market.
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Reduced Salt Food Products Market Competitive Landscape
Global Reduced Salt Food Products Market is highly competitive and fragmented, with a large number of local and international players operating in the market. These companies compete based on factors such as price, quality, innovation, and distribution network. To gain a competitive edge in the market, companies are focusing on product innovation, marketing strategies, and mergers and acquisitions. For example, in 2021, Nestle launched a range of reduced salt soups and sauces under its popular brand Maggi, catering to the increasing demand for low-sodium food products. In addition, partnerships and collaborations are also becoming popular among market players. For instance, in 2022, PepsiCo partnered with a food-tech startup, to develop and market low-sodium and low-fat snacks in the United States.
Reduced Salt Food Products Market Top Player’s Company Profiles
- ConAgra Foods, Inc. (US)
- The Kraft Heinz Company (US)
- Campbell Soup Company (US)
- General Mills, Inc. (US)
- The Hain Celestial Group, Inc. (US)
- Kellogg Company (US)
- The Coca-Cola Company (US)
- Hormel Foods Corporation (US)
- Amy's Kitchen, Inc. (US)
- McCormick & Company, Inc. (US)
- Ajinomoto Co., Inc. (Japan)
- Kikkoman Corporation (Japan)
- Mars, Inc. (US)
- Mondelēz International, Inc. (US)
- Grupo Bimbo, S.A.B. de C.V. (Mexico)
- PepsiCo Foods Canada Inc. (Canada)
- McCain Foods Limited (Canada)
Reduced Salt Food Products Market Recent Developments
- In December 2021, The Kraft Heinz Company launched a new line of reduced-sodium Lunchables in the United States.
- In October 2021, Conagra Brands announced that it was expanding its line of low-sodium products under its Healthy Choice brand.
- In September 2021, PepsiCo announced the launch of its "Better for You" snack portfolio in the United States, which includes reduced-salt options.
- In June 2021, Unilever launched a new range of low-sodium bouillons under its Knorr brand in Europe.
- In May 2021, Nestle announced that it was reformulating its Maggi brand instant noodles to reduce the sodium content by 10% in India.
Reduced Salt Food Products Key Market Trends
- Growing popularity of plant-based and vegan reduced salt food products: The increasing popularity of plant-based and vegan diets has led to a surge in demand for reduced salt food products in these categories. Consumers are looking for healthier and sustainable food options that align with their dietary preferences and values. For instance, in 2021, Beyond Meat launched a new plant-based Beyond Breakfast Sausage with 50% less sodium than its original product.
- Expansion of online distribution channels: The COVID-19 pandemic has accelerated the adoption of online shopping, including for food products. The increased usage of online distribution channels has provided new growth opportunities for reduced salt food products, as consumers are seeking contactless and convenient shopping options. For example, in 2021, Amazon launched a new online grocery store in the UK, offering a range of low-sodium food products from various brands.
Reduced Salt Food Products Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our Global Reduced Salt Food Products Market analysis, the market growth is driven by several factors such as rising health concerns among consumers, increasing prevalence of hypertension, and growing awareness about the benefits of low-sodium diets. Moreover, the growing demand for convenient and healthy food options, especially in urban areas, is also fueling market growth. One of the major trends in the market is the increasing availability of low-sodium food products across different retail channels. Manufacturers are investing in research and development activities to offer innovative and healthier food options with reduced sodium content. However, the market growth is hindered by certain factors such as the high cost of low-sodium food products, which is limiting their adoption among price-sensitive consumers. Moreover, the lack of awareness and education about the health benefits of low-sodium diets in developing countries is also restraining market growth.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 332.22 Billion |
| Market size value in 2031 | USD 528.79 Billion |
| Growth Rate | 5.30% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Reduced Salt Food Products Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Reduced Salt Food Products Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Reduced Salt Food Products Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Reduced Salt Food Products Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Reduced Salt Food Products Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Reduced Salt Food Products Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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