Reduced Salt Food Products Market Size, Share, Growth Analysis, By Product(Snacks, meat, poultry, & seafood and others), By Distribution Channel(Online and offline), By Region - Industry Forecast 2024-2031

Reduced Salt Food Products Market size was valued at USD 332.22 Billion in 2022 and is poised to grow from USD 349.83 Billion in 2023 to USD 528.79 Billion by 2031, at a CAGR of 5.30% during the forecast period (2024-2031).

Reduced Salt Food Products Market is highly competitive and fragmented, with a large number of local and international players operating in the market. These companies compete based on factors such as price, quality, innovation, and distribution network. To gain a competitive edge in the market, companies are focusing on product innovation, marketing strategies, and mergers and acquisitions. For example, in 2021, Nestle launched a range of reduced salt soups and sauces under its popular brand Maggi, catering to the increasing demand for low-sodium food products. In addition, partnerships and collaborations are also becoming popular among market players. For instance, in 2022, PepsiCo partnered with a food-tech startup, to develop and market low-sodium and low-fat snacks in the United States. 'Nestle SA (Switzerland)', 'Unilever plc (UK)', 'PepsiCo, Inc. (US)', 'ConAgra Foods, Inc. (US)', 'The Kraft Heinz Company (US)', 'Campbell Soup Company (US)', 'General Mills, Inc. (US)', 'The Hain Celestial Group, Inc. (US)', 'Kellogg Company (US)', 'The Coca-Cola Company (US)', 'Hormel Foods Corporation (US)', 'Amy's Kitchen, Inc. (US)', 'McCormick & Company, Inc. (US)', 'Ajinomoto Co., Inc. (Japan)', 'Kikkoman Corporation (Japan)', 'Mars, Inc. (US)', 'Mondelēz International, Inc. (US)', 'Grupo Bimbo, S.A.B. de C.V. (Mexico)', 'PepsiCo Foods Canada Inc. (Canada)', 'McCain Foods Limited (Canada)'

The increasing awareness of the health risks associated with high salt consumption has led to a surge in demand for low-sodium or reduced-salt food products. Consumers are becoming more conscious of their health and are seeking healthier food options, thereby driving the growth of the reduced salt food products market. For example, the World Health Organization (WHO) recommends a daily intake of fewer than 5 grams of salt per day to reduce the risk of developing high blood pressure and other related diseases.

Growing popularity of plant-based and vegan reduced salt food products: The increasing popularity of plant-based and vegan diets has led to a surge in demand for reduced salt food products in these categories. Consumers are looking for healthier and sustainable food options that align with their dietary preferences and values. For instance, in 2021, Beyond Meat launched a new plant-based Beyond Breakfast Sausage with 50% less sodium than its original product.

In 2021, Asia Pacific held the largest market share in the reduced salt food products industry, accounting for over 35.10% of the overall market. The growth is driven by an increase in health concerns among the target population due to unhealthy lifestyles and eating habits, leading to high demand for low-sodium foods. Additionally, the rising disposable income levels and focus on health are expected to drive market growth in the region. The presence of supportive government policies and technological innovations in the food and beverage industry is also expected to contribute to the growth.